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All Journal Fundamental Management Journal Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Jurnal ComunitA Servizio
Silvanita, Ktut
Department of Magister Management, Graduate School, Universitas Kristen Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Nursing Social Sciences Other

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Journal : JURNAL MANAJEMEN

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Marketing risk analysis of red chili Ronokusumo, Atahasi; Mangani, Ktut Silvanita
JURNAL MANAJEMEN Vol 13, No 4 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i4.10168

Abstract

This study aims to determine the marketing risks as a whole in red chili agribusiness in the Cibedug village, Ciawi area. West Java is one of the chili agribusiness centers closest to the capital city which is a very large market potential. Starting with a group discussion forum among red chili farmers, the authors use interviews as well as surveys of red chili agribusiness entrepreneurs. Data analysis was carried out in a simple qualitative and quantitative way that found at least 10 (ten) unwanted events and the impact of existing opportunities, unwanted events that must be prioritized to be mitigated. The most extreme risk of unwanted events namely different retail price constraints; end consumers who don't take much; profit margins are being eroded by unexpected costs and difficult to find marketing channels that buy routinely.
Co-Authors ADOLF B. HEATUBUN Carolina F. Sembiring Enia Karina Priskila Jaka Iman Ktut Silvanita Mangani Martua Eliakim Tambunan, Martua Eliakim Ronokusumo, Atahasi Sautman Sinaga