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All Journal Fundamental Management Journal Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Jurnal ComunitA Servizio
Silvanita, Ktut
Department of Magister Management, Graduate School, Universitas Kristen Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Nursing Social Sciences Other

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Journal : Fundamental Management Journal

 1 
LEVEL OF STUDENT TRAVELER SATISFACTION FACULTY OF ECONOMICS AND BUSINESS UKI TO QUALITY OF TRAVELOKA SERVICES Jaka Iman; Sautman Sinaga; Ktut Silvanita Mangani
Fundamental Management Journal Vol. 5 No. 1 (2020): ISSN:2540-9220 (online)
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v5i1.1670

Abstract

Currently the tour and travel business in Indonesia has experienced a rapid increase. This is seen from the high interest of Indonesian travelers to travelThis research is quantitative, the sample taken is active students in the even semester of the Faculty of Economics and Business, Indonesian Christian University, as many as 96 respondents. To measure the level of satisfaction of traveloka consumers, a performance analysis and performance of the Cartesian diagram is used, and the variables used in this study are professionalism and skills, attitudes and behavior, accessibility and flexibility, reliability and trustworthiness, recovery and reputation and credibility. Keywords : professionalism and skills, attitudes and behavior, accessibility and flexibility, reliability and trustworthiness, recovery and reputation and credibility, customer satisfaction and services quality
ANALISIS KEPUTUSAN PEMBELIAN DI TOKOPEDIA YANG DIPENGARUHI CELEBRITY ENDORSER, BRAND IMAGE, KELOMPOK REFERENSI DAN USIA Carolina F. Sembiring; Enia Karina Priskila; Ktut Silvanita Mangani
Fundamental Management Journal Vol. 1 No. 03 (2016): FUNDAMENTAL management journal PISSN/EISSN 2540 -9220/2540-9816
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v1i03.230

Abstract

With higher dynamics of lifr makes people want everything quick and instant. It resulted with companies now starting to do e-commerce. The purpose of this research are to find out (1) celebrity endorser influence on purchasing decision in Tokopedia (2) brand image influence on purchasing decision in Tokopedia (3) reference group influence on purchasing decision in Tokopedia (4) age influence on purchasing decision in Tokopedia (5) celebrity endorser, brand image, reference group and age influences on purchasing decision in Tokopedia. Data were analyzed using Logistic Regression. The results of this research are (1) there is no significance influence between celebrity endorser and purchasing decision in Tokopedia. This is indicated by significant value 0.588 greater than 0.05 (2) ) there is significance influence between brand image and purchasing decision in Tokopedia. This is indicated by significant value 0.003 smaller than 0.05 (3) there is significance influence between reference group and purchasing decision in Tokopedia. This is indicated by significant value 0.000 smaller than 0.05 (4) there is no significance influence between age and purchasing decision in Tokopedia. This is indicated by significant value 0.186 greater than 0.05 (5) celebrity endorser, brand image, reference group and age together affect on purchasing decision in Tokopedia of 71.2%
CHALLENGES AND EXPORT STRATEGIES OF INDONESIA Ktut Silvanita Mangani
Fundamental Management Journal Vol. 5 No. 1 (2020): ISSN:2540-9220 (online)
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v5i1.1673

Abstract

Exports are economic activities that can increase growth. However, during the ten years from 2018, the Indonesian economy to ASEAN experienced a growing deficit. The same thing happened in Indonesia's exports in total. The slowdown could occur due to a decrease in export volume and price decline. Therefore, this condition becomes a challenge for Indonesia's foreign trade. The problem becomes more severe for SMEs. Thus, efforts or strategies are needed to increase Indonesia's exports to ASEAN and the world. This paper is a simple study of the challenges and strategies of Indonesia's exports. Keywords :Export,Challenge,Strategy,ASEAN
Co-Authors ADOLF B. HEATUBUN Carolina F. Sembiring Enia Karina Priskila Jaka Iman Ktut Silvanita Mangani Martua Eliakim Tambunan, Martua Eliakim Ronokusumo, Atahasi Sautman Sinaga