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All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kepariwisataan: Jurnal Ilmiah
Ernawati, Hani
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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MODEL KEPUTUSAN PEMBELIAN PAKAIAN BATIK DAN TINGKAT KEPUASAN KONSUMEN Ernawati, Hani; Fitriana, Fitriana
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 6 No 1 (2019): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v6i1.32

Abstract

Batik is a craft that has high artistic value and has become part of Indonesian culture that must be preserved. The level of consumer satisfaction towards Batik has to be known in order to understand the market demand, as well knowing the influencing factors that have postive effect on purchasing decision of Batik. The purposes of this study are (1) measures customer satisfaction levels of batik clothing, (2) measures the influence of quality product, brand, price, and access toward purchasing decision. Method - A total of 120 respondents were asked to rate their assesment on product quality, brand, price and access to get Batik clothes and their purchasing decision. Analysis of customer satisfaction used Consumer Satisfaction Index. The relationship between quality product, brand, price, and access toward purchasing decision determined by regression analysis Ordinary Least Square. The result of this study revealed that consumers? satisfaction toward Batik clothes included in term of satisfied category. Brand and price had positive effect on purchasing decision, but product quality and accesibity didn?t.
STRATEGI PENGEMBANGAN DESA WISATA SENI & KERAJINAN KASONGAN, BANGUNJIWO, BANTUL, YOGYAKARTA Ernawati, Hani; Mahmudah, Sela Apriliyani
Kepariwisataan: Jurnal Ilmiah Vol. 10 No. 03 (2016): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v10i03.120

Abstract

This study discusses and examines the strengths and weaknesses and the opportunities and threats to formulate a strategy and program development in the Art Tourism Village of Kasongan bantul Yogyakarta. This study used quantitative and qualitative approaches. Data collected by observation, in-depth interviews, documentation and dissemination of questionnaires to 53 respondents consisting of bureaucrats, tourism businesses and community leaders, then analyzed by SWOT method. Based on the SWOT analysis obtained alternative strategies that can be applied is create quality art-tourism product. Tourism development policy must have the support from the private sector and the public. Community support depends on the condition variable resources of tourism areas, namely diversity, uniqueness, potential for conservation, economic potential, and market potential. These five variables are the basis for the establishment of community support. Keywords: art-tourism, tourism-village, strategy and development program
Co-Authors Mahmudah, Sela Apriliyani Yoga Yuniadi