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All Journal Indonesian Journal of Applied Linguistics (IJAL) IJoLE: International Journal of Language Education
Patak, Andi Anto
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Cigarette advertisements: A systemic functional grammar and multimodal analysis Ananda, Rizki; Fitriani, Siti Sarah; Samad, Iskandar Abdul; Patak, Andi Anto
Indonesian Journal of Applied Linguistics Vol 8, No 3 (2019): Vol. 8 No. 3, January 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijal.v8i3.15261

Abstract

Drawing on a multimodality theory, this study attempted to investigate the various semiotic resources utilized by a giant Indonesian cigarette company, Sampoerna, and explore how these resources communicate meanings or messages in its billboard advertisements to persuade its potential customers to buy the product. The data were analyzed using Halliday’s systemic functional grammar focusing on ideational meta-function or also known as a representational function in multimodal discourse analysis. The findings revealed that the billboard advertisements were designed to persuade the audience to buy the advertised products implicitly through representational functions attained using narrative and conceptual processes. Whereas the former was realized by employing its typical sub-processes, actional and reactional processes, the latter employed its sub-processes such as classificational, analytical, and symbolic processes. Implicationally, this study has illuminated the possible application of systemic functional grammar within multimodal discourse analysis domain to investigate implicit message(s) conveyed by an advertisement.
Voices of English Department Students on Multicultural Values in an Indonesian Islamic Higher Education Abduh, Amirullah; Basri, Muhammad; Shafa, Shafa; Patak, Andi Anto; Rosmaladewi, Rosmaladewi
International Journal of Language Education Vol. 4, No. 3, 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijole.v4i3.17829

Abstract

This study aims to explore multicultural education values in an Islamic higher education institution. This research focuses particularly on students’ views on multicultural education values. This study aims to fill the absence of Islamic university students’ voices on multiculturalism. This study draws from several concepts of multicultural education values using multiple case studies approach. The data for this investigation is gained through semi-structure interviews and is analyzed through systematic approach. The result of the study shows that there is new themes appear in this research. These themes extends the existing multicultural values proposed and identified in the earlier studies. This study has both pedagogical and social implications.
Non-Native English Lecturers' Motivational Practices in a Tertiary Educational Environment Nur, Sahril; Hardini, Tri Indri; Patak, Andi Anto
Indonesian Journal of Applied Linguistics Vol 11, No 2 (2021): Vol. 11, No. 2, September 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijal.v11i2.32852

Abstract

To fill in the gap on how tertiary educational environment’s non-native English lecturers in Indonesia use all motivational activities, this qualitative case study examined how they think about motivational strategies in the classroom, how they put the knowledge into effect, and how EFL students think about their lecturers' motivational strategies. This study focused on a single embedded design in which participants from a single organization were divided into two major clusters. Interviews with five non-native English lecturers and thirteen English Literature students, observation, and field notes were utilised. The participants believed that there are two types of motivation: natural and nurtured, with nurturing motivation receiving more attention. The instructor element is central to motivation, according to participants in both clusters. Both participants stressed the importance of getting a figure to obey. This understanding was positively reflected in practices where lecturers developed, produced, and sustained motivational teaching strategies in the classroom, demonstrating dominance. Sharing non-native English lecturers' success stories, contextualizing, and encouraging were among the study's specific activities. Motivation is essential for learning, but the type and techniques used can differ depending on the situation. These results indicate that a proper and replicable Motivational Teaching Practices (MTP) paradigm necessitated national or regional adaptations due to contextual factors. However, MTP components relevant to English Literature students were ignored by lecturers. Realising MTP’s importance may lead to successfully achieving learning outcomes in higher educational settings.
Co-Authors Abduh, Amirullah Iskandar Abdul Samad Muhammad Basri Rizki Ananda Rosmaladewi, Rosmaladewi Sahril Nur Shafa Shafa, Shafa Siti Sarah Fitriani, Siti Sarah Tri Indri Hardini