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PENGARUH CITRA MEREK DAN PERSEPSI LABEL HALAL TERHADAP MINAT PEMBELIAN ULANG PRODUK KOSMETIK ZOYA MALANG Illiatus Soleha; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purposes of this study are to find out and analyze: (1) The influence of brand image toward the product re-purchase intention. (2) The influence of halal label perception toward repurchase intention. (3) The influence of brand image and halal label toward repurchase intention. This study used descriptive quantitative research. The population of this study are the customers of zoya product in Malang by the sampling of female customers who had purchased the and the customers who had consumed the product. The accidental sampling used convenience sampling with the amount of respondent are 95. This study used multiple linear regression analysis.  The result of this study are as follows: (1) Brand image positively and significantly influence on the repurchase intention with tcount 3,946 and significant value is 0,000 (2) Halal label perception positively and significantly influence on the repurchase intention with tcount 4,262 and significant value is 0,000. (3) Simultaneously, brand image and halal label positively and significantly influence on the repurchase intention with Fcount 41,756 and significant value is 0,000. Keywords: Brand image, halal label perception, Repurchase intention
PENGARUH KUALITAS PRODUK, PELAYANAN, HARGA DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Konsumen Rumah Makan Super Geprek Dinoyo Malang) Rismatul Karomah; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.7 No. 11 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The aim of this study was to know the effect of product quality, service, price and location about customer loyalty through satisfaction as an intervening variable to Super Geprek Restaurant at Dinoyo Malang.The research design in this study was quantitative. approach in the form of explanatory research. The population was all consumers who became unknown customers at “Super Geprek” Restaurant. The sampling technique that used was an accidental sampling. Analysis method which used multiple linear regressions. So it could be determined as follows: 1) Satisfaction was an intervening variable that had a relationship between product quality and loyalty, 2) satisfaction was an intervening variable that had a relationship between service quality and loyalty, 3) satisfaction was an intervening variable that had a relationship between price and loyalty, 4) satisfaction was an intervening variable that had a relationship between location and loyalty. Keywords: Product Quality, Service Quality, Price, Satisfaction And Loyalty.
Pengaruh Kecerdasan Emosional, Self Efficacy, dan Beban Kerja terhadap Kinerja Karyawan Pada Mocca Animation Studio Malang Muhammad Muhammad; Rois Arifin; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to analyze the impact of emotional intelligence, self efficacy, and workload on employee performance Mocca Animation Studio Malang. The method used in this study is multiple linear regression analysis. The samples used in this study refer to Sugiyono purposeful sampling technique, that is, the researcher  collect samples when all members off the population are used as samples, and there are 53 respondents in total. The results of this study also show the impact positif of emotional intelligence variables, self efficacy, and workload on employee performance Mocca Animation Studio Malang. Keywords : emotional intelligence, self efficacy, workload, employee performance.
PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Unisma Fakultas Ekonomi dan Bisnis Jurusan Manajemen JL. MT Haryono 193 Malang) Muhammad Misnarum; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 4 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                                                  Technological developments in Indonesia are growing through innovations made by the public in using the internet facility. Internet has an important role to support the development of e-commerce to make online transaction. Many transportation online, making people more often make the purchase decision for a product or services. In the purchase decision there are several factors that support is trust, ease of use, and quality of information with these three factors a person is able to take the decision to purchase the product or not.This research is explanative using a qualitative approach. The population in this study are UNISMA students majoring in management who have used the services of go-jek, so that the purposive sampling and sample of 93 respondents using a scale of liker 5 points. Methods of data collection are done by giving questionnaires. Data processing conducted with technique of multiple regression analysis to test the hypothesis simultaneously and partially Results of the analysis showed that consumers had a enough good response to the trust, ease of use, quality of information and purchasing decisions. By simulate trust, ease of use and quality of information have significant effect of  9,846. By partial showed that trust and ease of use have not significant effect on the purchase decision and than quality of information have significant effect on the purchase decision. Keyword : Trust, Ease of use, and Quality of Information
PENGARUH PROMOSI PENJUALAN, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (PADA KONSUMEN KEDAI PESENKOPI JL. SUNAN KALIJAGA N0. 8, SUMBERSARI, KEC. LOWOKWARU, KOTA MALANG, JAWA TIMUR.) Lalu Wahyu Azazi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 17 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                                                         The development of the culinary world that is happening in the world is growing rapidly, both culinary oriented to food or drink. Everyone who is involved in the business world competes to be the best and the foremost for the products that have been made to attract the attention of consumers. Customers are an important part of the business world, without any customers in the business, of course there will be no business processes that occur. Therefore customers are very influential in the wheels of business and business. This study aims to explain the effect of sales promotion, service quality and product quality on loyalty through customer satisfaction as an intervening variable. In a business process, the customer would want to be well served by the merchant and the customer will be satisfied if his wishes or expectations are met when buying and feeling the product or service that is felt. With such an impact, it is expected that customers will be loyal to use the product or service that they feel is good. The purpose of this study is to find out and analyze the effect of sales promotion, service quality and product quality on loyalty through customer satisfaction as an intervening variable. The method used is quantitative. The method of data analysis in this study is quantitative and technical analysis methods using path analysis using IBM Version 21 SPSS (statistical product and service solution) software. The sample used was 80 people. Data collection is done by collecting questionnaires with purposive sampling technique. Data analysis uses path analysis where Sales Promotion as X1, Service Quality X2, X3 Product Quality, Z Customer Satisfaction and Z Loyalty. The results of this study indicate that the X test on Y is known that t count Sales Promotion on customer satisfaction is 0.217, t count Service Quality for Customer Satisfaction of 0.720 and t count Product Quality Against Customer Satisfaction of 0.100 with a significance level of both variables <0.05 , then this shows that Sales Promotion, Service Quality and Product Quality directly influence Customer Satisfaction. Thus H0 is rejected and Ha is accepted which states that Sales Promotion, Service Quality and Product Quality have a significant effect on Customer Satisfaction. X test against Y is known that that t Sales Sales to customer Loyalty is 6.157, t calculate Service Quality to Customer Loyalty of 3.520 and t count Product Quality Against Customer Loyalty is 0.936 with a significance level of both variables of <0.05, then this shows that Sales Promotion, Service Quality and Product Quality directly influence Customer Loyalty. Thus H0 is rejected and Ha is accepted which states that Sales Promotion, Service Quality has a significant effect on Customer Loyalty but is not significant by the Product Quality variable on Customer Loyalty. The Z test on Y is known that t count Customer satisfaction with Customer Loyalty is 14.873 with a significance level of both variables of <0.05, then this indicates that Customer Satisfaction directly affects Customer Customer Loyalty. Thus H0 is rejected and Ha is accepted which states that Customer Satisfaction has a significant effect on Customer Loyalty. Keywords: sales promotion, service quality, product quality, customer satisfaction, customer loyalty.
PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Akhmad Faisol Efendi; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 6 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of the this study: 1) To understand and analyze the brand image, product quality and price as simultaneous factorsbefore Nike shoes’ purchase decision on Faculty of Economic and Business in Islamic University of Malang’s colleger. 2) To understand and analyze the brand image, product quality and price as partial factors before Nike shoes’ purchase decision on Faculty of Economic and Business in Islamic University of Malang’s colleger. The sampling method used in this study are known as Purposive Sampling, and are supported by 95 colleger respondent of Faculty of Economic and Business in Islamic University of Malang. The result of this study which using the linear regression analysis method shows that brand image, product quality and price simultaneously affecting the purchasing decision variable, as well as partially affecting them.Keyword: brand image, product quality, price, purchase decision
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN DAN KEPUASAN SEBAGAI VARIABEL INTERVENING Rendyana Putra; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 07 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine and analyze the influence of experiential marketing in which sense, feel, think, act and relate to consumer loyalty, know and analyze experiential marketing influences which consist of sense, feel, think, act and relate to customer satisfaction and know experiential influences marketing has an effect on consumer loyalty through McDonald's restaurant customer satisfaction Watugong Malang. The population of this study is that consumers who have come at least one purchase at Mc Donald's Malang amounted to 2,250 while the sample in this study amounted to 96 consumers. Data analysis using Path analysis.The results showed that there was a significant effect of sense, feel, and act on loyalty. While the variables think and relate have no significant effect on loyalty. There is a significant effect of sense, feel, and act on loyalty. Whereas think and relate have no significant effect on loyalty. There is a significant effect of satisfaction with loyalty. Experiential marketing (sense, feel, think, act and relate) has an effect on loyalty not through satisfaction as an intervening variable.Keywords: experiential marketing, sense, feel, think, act, relate, satisfaction and loyalty
ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, HARGA, KUALITAS PELAYANAN, DAN PERSEPSI AKAN RESIKO TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN E-COMMERCE MELALUI SHOPEE (STUDI PADA MAHASISWA UNISMA) Nursani Nursani; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 8. No. 9 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aim to determine and analyze the influence of trust, security, price, service quality, and perception of risk on purchasing decisions on E-commerce consumers both partially and simultaneously. The population and sample in this study were 85 people who were all students at UNISMA. Data collection through quetionnaires. Data analysis in this study using the help of SPSS version 14 with data testing techniques used in this study include validity test, reliability test, normality test, classic  assumption test, normality test, classic assumption test, multiple linier regression analysis, and testing the research hypotesis. The results of the analysis show that security and service quality partially have no significant effect on purchasing decision while trust, price and perceived risk have a significant effect on purchasing decisions. Simultaneously it shosw that trust, security, price, service quality, and perceived risk influnce the purchasing decisions of E-commerce consumers through the Shopee site.Keywords: Trust, security, price, service quality, perception of risk and purchasing decisions.
PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH BMT NU DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING (Study Pada Nasabah BMT NU Cabang Batang Batang Kabupaten Sumenep) Ainul Yaqin; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 6 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT His research is based on curiosity and concern for economic conditions in society. The purpose of this research is to find out and analyze whether there is an influence on the dimensions of service quality as a variable X1 and satisfaction as a moderating variable (X2) on member loyalty as a variable Y1. The results of the study then show that there is a significant effect between the dimensions of service quality on loyalty where the t test produces a significant value of 0,000 less than 0.05. Satisfaction variables significantly influence loyalty where the t test shows a significant value of 0.002 smaller than 0.05. Suggestions should be made by the Batang Batang branch of BMT NU to continuously improve the system of service quality dimensions for the sake of satisfaction that results in the creation of customer loyalty of BMT NU itself. Keywords: BMT NU Batang Batang Branch, Dimensions of Service Quality, Satisfaction, Loyalty.  
Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention (Studi Kasus Pada Cafe Ortho Kopi Malang Sandra Oktaviasari; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract The purpose of this study was to determine sales promotion, store atmosphere and brand image effect on repurchase intention at ortho kopi coffee house malang. By using a sample of consumers at ortho kopi coffee house malang, the results show that partially sales promotion, store atmosphere, and brand image has a positive and significant effect on repurchase intention. Simultaneously sales promotion, store atmosphere and brand image together have a positive and significant effect of 83.1% and the remaining 16.9% is influenced by other variables that are not explained in this study. Keywords: brand image, store atmosphere, sales promotion, repurchase intention
Co-Authors A. Rizky Akbar Maulana Zain Aan Arief Trenggono Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahsani Taqwiem AINUL YAQIN Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alun Dwi Septiando Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Ashifa Maharani Asmina Rahmawati Athia, Ita Ayax Berrem Bernadi Bagas Primadi Bagus Tuhu Hidayat Baha’ul Mu’in Bahrul Bainarqi Bambang Heri Susanto Basalamah, Muhammad Ridwan Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Etty Saraswati Eva Ruswinda Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fifit Nurta Syaifudin Fitri Wahyuni Fuji Santoso Gusti Suta Pahlopi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniarti Juniarti Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Khoirul Anam Khusnul Khotimah Kristina Firdha Kyswantoro Lalu Wahyu Azazi Ledy Diana Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Marca Intan Youlanda Maulida Elvara Mega Putri Elissa Melinda Handayani Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Novita Dewi Rahmawati Nurhasan Aripin Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Putri Indah Lestari Qurrotu A&#039;yun Rachmaudinah Hilda Safitri Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rudi Hartono Samsul Haji Sandra Oktaviasari Sari Oktavia Satria Abdi Pratama Yudha Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suhriyanto Suhriyanto Sunaryo, Hadi suparman suparman Syafaat Syafaat Syamsul Ibad Trya May Indriani Ubadillah Mohsyin Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahrok’u Syarofah Zairozie Tamim