Garuda - Garba Rujukan Digital

AUDIENCE AND PUBLIC SERVICE ADVERTISEMENT ABOUT THE DANGERS OF SMOKING Akalili, Awanis
Informasi Vol 48, No 2 (2018): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Public service advertisement which said “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda” is a warning the dangers of smoking which is aired on television. This advertisement is produced by the government to make smokers realize the dangers of smoking among young people especially students. However, this aim cannot be so easily achieved because the community nowadays is not a passive audience but it has moved into active audience. By taking four informants, this study tries to answer the question of how the student smokers among gang understand the advertising messages in public service advertisement which said “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda” on television. A reception analysis is chosen as the research method because this method can see how the audience understands the media messages based on the difference background they have. Based on the results of the study, it is found that four informants are able to negotiate with the advertising message on public service advertisement which said “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda”. The four informants are able to understand the messages from that advertising by using their own point of view. The difference of meaning is affected by two things: the family environment and the existence as a gang member. Two informants receive the advertisement, while two other informants assume that the public service advertisement does not correspond to the reality. AUDIENS DAN IKLAN LAYANAN MASYARAKAT TENTANG BAHAYA MEROKOKklan layanan masyarakat “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda” adalah peringatan bahaya merokok yang ditayangkan melalui televisi. Iklan ini diproduksi pemerintah dengan tujuan menyadarkan para perokok akan bahaya merokok, terutama kaum muda khususnya para pelajar. Hanya saja tujuan tersebut tidak bisa semudah itu dicapai karena saat ini masyarakat bukan kelompok penonton pasif tetapi sudah bergerak sebagai audiens aktif. Dengan mengambil empat informan, penelitian ini mencoba menjawab pertanyaan tentang bagaimana pelajar perokok di lingkungan geng meresepsi pesan iklan dalam iklan layanan masyarakat “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda” di media televisi. Analisis resepsi sendiri dipilih sebagai metode penelitian karena metode ini melihat bagaimana audiens memahami pesan media berdasarkan perbedaan latar belakang yang dimiliki. Berdasar dari hasil penelitian, ditemukan fakta bahwa keempat informan mampu bernegosiasi dengan pesan iklan pada tayangan iklan layanan masyarakat “Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda”. Keempat informan mampu memahami pesan iklan yang disampaikan dengan sudut pandang mereka masing-masing. Perbedaan pemaknaan ini dipengaruhi oleh dua hal yaitu lingkungan keluarga dan keberadaan sebagai anggota geng. Dua informan menerima wacana yang di sampaikan, sementara dua informan lainnya menganggap tayangan iklan layanan masyarakat tersebut tidak sesuai dengan realitas.

Online da’wah as hijra commodification practice in media by @Indonesiatanpapacaran movement Aini, Syarifah Nur; Akalili, Awanis
Informasi Vol 51, No 1 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i1.39218

Dakwah discussing Islamic values are not only obtainable through religious lectures, television broadcasts, or certain book category. Dakwah could also be performed by using social media; a medium that is dominated by milennials. Dakwah performed by @indonesiatanpapacaran, is an example for dakwah movement in social media. This account is favored by individuals who pursue “hijrah” (hegira/hijra). Not only introducing the nurture of Islamic values, this account also has its profitable business going. Some religious narrations could function as commodity materials, both online and offline. In the end of the day, the capitalist could gain great benefit by this account’s movement. The objective of this study is to obtain an overview of commodification process performed by @indonesiatanpapacaran. Research method used is content analysis. Data collection was conducted by analyzing all contents posted in @indonesiatanpapacaran Instagram account. Some data including contents, values, and even narrations, are the highlight of the analysis. All contents in marriage principals could be seen as potential contents made use by Indonesia Tanpa Pacaran movement.

Narrative of Covids as Conspiracy on Youtube Gemuh Surya Wahyudi; Awanis Akalili
JCommsci - Journal Of Media and Communication Science 2020: JCommsci - Special Issue on Covid-19 themes
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.89

Covid 19 pandemic which spread in Indonesia is not just science issue that shows a competition of scientist in developing theories and concepts to solve this problems. More important than science study, this issue also comes on the social study with some of naratives about conspiracy in media portals, one of them is YouTube. Using literature review method this research analyze what kind of narratives built by YouTube accounts that upload information about “Covid Conspiracy”. Analyze obtained from five YouTube accounts shows that Covid’s conspiracy narratives are built differently. From this paper, hopefully can describe audience are not just a consumers of media messages, but also media producers and how audience critical think and creativity create an information content about Covid conspirations on YouTube.

ANALISIS RETORIKA VISUAL PADA KONTEN YOUTUBE KANAL SKINNYINDONESIAN24 DENGAN JUDUL “YOUTUBE LEBIH DARI TV” Syarifah Nur Aini; Bintan Auliya Qurrota A'yun; Eugenius Damar Pradipta; Awanis Akalili; Febriansyah Kulau
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol 18, No 1 (2021): Socia: Jurnal Ilmu-ilmu Sosial
Publisher : Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v18i1.40433

Saat ini media semakin mengalami degradasi moral salah satunya yaitu praktik monopoli media dan monetisasi pada beberapa media social. YouTube merupakan media baru yang menjadi contoh dari praktik monopoli dan monetisasi media. Tujuan dari penelitian ini adalah untuk menganalisis dan mendeskripsikan pesan menggunakan retorika visual yang ditampilkan pada kanal YouTube milik SkinnyIndonesian24 dengan judul “YouTube Lebih dari TV”. Fokus pada penelitian ini adalah pesan yang disampaikan oleh youtubers SkinnyIndonesian24 melalui video yang dibuatnya dengan menggunakan retorika visual pada beberapa shot (visualisasi) dan juga audio . Teori yang digunakan dalam penelitian ini adalah Teori Retorika visual Sonja K. Foss dan menggunakan analisis segitiga retorik Hesford Bruggemann serta teknik sinematografi. Metode penelitian yang digunakan adalah metode kualitatif. Hasil penelitian ini adalah dalam setiap shot pada video “YouTube Lebih dari Tv” menarasikan adanya fenomena sosial mengenai monopoli media di YouTube. Dengan adanya penelitian ini diharapkan mampu memberikan informasi dan membuka wawasan pada masyarakat luas.

ANALISIS TEKNIK DIGITAL MARKETING PADA APLIKASI TIKTOK (Studi Kasus Akun TikTok @jogjafoodhunterofficial) Ryan Priatama; Ilham Hilal Ramadhan; Az- Zuhaida; Awanis Akalili; Febriansyah Kulau
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol 18, No 1 (2021): Socia: Jurnal Ilmu-ilmu Sosial
Publisher : Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v18i1.40467

Diunduh lebih dari 2 Miliyar per tiga bulan pertama di tahun 2020, menjadikan Tiktok sebagai salah satu platform digital marketing yang banyak digunakan masyarakat. Aplikasi Tiktok hadir di Indonesia banyak dimanfaatkan untuk berkreativitas hingga berbisnis oleh masyarakat. Salah satu akun Tiktok yang aktif dalam menggunakan aplikasi ini sebagai digital marketing adalah @jogjafoodhunterofficial dengan jumlah pengikutnya sebesar 549,7 ribu. Digital marketing merupakan penerapan teknologi digital untuk menciptkan saluran yang dapat berhubungan dengan konsumen potensial agar tujuan pelaku usaha dapat berjalan secara efektif. Tujuan penelitian ini adalah untuk mengetahui teknik digital marketing yang digunakan oleh akun Tiktok @jogjafoodhunterofficial. Metode penelitian yang digunakan adalah kualitatif dengan metodologi yang dipakai yakni studi kasus. Hasil penelitian yang peneliti dapatkan menunjukan bahwa akun Tiktok @jogjafoodhunterofficial menggunakan beberapa teknik digital marketing, yaitu iklan, story telling, komedi, diskon, testimoni, tagar, dan promo, serta ditemukan beberapa temuan teknik baru yang belum ada di penelitian terdahulu seperti audio musik, feedback, dan cashback. Manfaat penelitian ini adalah untuk menambah wawasan dan penegatahuan serta memberi informasi dan alternatif digital marketing melalui aplikasi Tiktok.

The Validation of the Information Systems Success Model: LMS Integration during Covid-19 Miftahuddin Miftahuddin; Lantip Diat Prasojo; Awanis Akalili
Indonesian Research Journal in Education |IRJE| Vol. 5 No. 2 (2021): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

This study adapted DeLone & McLean information system success model (D&M IS success model) regarding the implementation of learning management system (LMS) during Covid-19. Six variables are included; system quality, information quality, service quality, system usage, user satisfaction, and net benefits with 23 initial items. A total of 279 undergraduate students from a public university in Indonesia participated in this study. The factor structure of the instrument was investigated using a survey design. The survey data were calculated using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Six variables emerged from the EFA methods, establishing a valid and reliable model; a few items were eliminated due to cross-loading. The suggested model was successfully mapped as a consequence of the results. The CFA confirmed that the instrument was suitable for the Indonesian setting. The findings led to the development of 19 reliable and valid items. The measured scale has psychometric qualities, allowing for future research with a tool to capture D & M IS success model technology integration.

The relevance of broadcasting regulation in the era of media convergence Awanis Akalili
Journal of Social Studies (JSS) Vol 16, No 2 (2020): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v16i2.30619

The Broadcasting Law Number 32, 2002 regulates about broadcasting media in Indonesia. Technological development that brings the media convergence era, becomes one of the biggest challenge for the broadcasting regulation in this country. One of the form of media convergence is the convergence ownership, that is the ownership merger of media company as various platform under one company name. Media Nusantara Citra Tbk (MNC) is an example for this. Using library research method, this research analyze broadcasting regulation relevance of the Broadcasting Law Number 32, 2002 in the media convergence era, particularly convergence ownership implemented by MNC. The researcher found from this research that the Broadcasting Law Number 32, 2002 does not yet include media convergence issue, in which convergence ownership is included. This law depicted only the limitation of media ownership, where the limitation itself is not explained in detail. With the unclear convergence ownership regulation, in this case, MNC could be freely expanding its business network of broadcasting media (TV and radio), printed media, even online media. Moreover, MNC also has the control to three of Indonesia's biggest TV broadcasting media, namely RCTI, Global TV and MNC TV. This urges Indonesia's government to act immediately by revising the regulation of media broadcasting to be adaptable to the era of media convergence, specifically to convergence ownership issue.

Women and gender stereotyping in media from the point of view of structuration theory Awanis Akalili; Indah Olivia Sari
Journal of Social Studies (JSS) Vol 17, No 2 (2021): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v17i2.40326

This research is a thought process on social structure that is not understood as the consequence of human repetitive action. This has become folkways, causing gender stereotyping of women even more perpetuated by media's various narrations. This research aims to describe gender stereotyping of women in Indonesian television media. This was done by analyzing the broadcasting shows by using Gidden's theory of structuration. This descriptive research is a literary study that includes books, journals, researches and websites as the data. The collected data then analyzed by using Giddens' structuration theory. This article began with the review on structuration theory. Next is a review on structuration theory from the point of view of commmunication study. The gender stereotyping of women case in the media was then broken down and analyzed by using structuration theory. The result showed that the agent's action and the structure are inseparable, in harmony with Gidden's concept of duality. In fact, many women have put up a fight against this gender stereotyping through social-feminist movements. On the other hand, they actually do follow the existing structure both unconsciously and consciously. This structure, however, is still growing among the people of modern society.

Analysis of confirmatory factors of principals' leadership training of vocational high school Lia Yuliana; Lantip Diat Prasojo; Awanis Akalili
Jurnal Cakrawala Pendidikan Vol 41, No 3 (2022): Cakrawala Pendidikan (October 2022)
Publisher : LPMPP Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/cp.v41i3.50496

One of the main problems in the course of management in Vocational High School is the principal's leadership training problem. Great leadership training has an impact on improving the quality of schools, the quality of teachers, and the professionalism of teachers in carrying out educational activities. This research aimed to find out what is the result of Confirmatory Factor Analysis (CFA) on leadership training indicators for the principals of Vocational High School based on the perception of teachers, principals, and students. The method used in this research is a quantitative method to find out the result of Confirmatory Factor Analysis leadership training for principals of Vocational High School. This research used a simple random sampling technique with 255 teachers, 57 principals, and 315 students as the sample. The data analysis applied is KMO (Keiser-Meyer-Olkin Measure of Sampling Adequacy) and Bartlett’s Test of Sphericity. Extraction Method with Principal Component Analysis. The result of the study shows that the teacher sample obtained the KMO value 0,737 which indicates sample suitability is high (0,5), and the lowest value of MSA (Measure of Sampling Adequacy) is 0,550. Meanwhile, the highest is 0,852, communalities value and appropriate matrix components, loading factor on all variables have met the requirements above 0,40, and all factors on the leadership training instruments for the principal of Vocational High School have an AVE value greater than 0,5; thus, they have met reliability and can be accepted. The principal sample obtained the KMO value of 0,738, and the lowest value of MSA (Measure of Sampling Adequacy) is 0,556. The highest is 0,859 indicating communalities value appropriate matrix components. Loading factors on all variables are above 0,40, and all factors on the leadership training instruments for the principal of Vocational High School have an AVE value greater than 0,5. The student sample obtained the KMO value is 0,682, the lowest value of MSA (Measure of Sampling Adequacy) is 0,556 and the highest is 0,859; communalities value and appropriate matrix components, loading factor on all variables are above 0,40, and all factors on the leadership training instruments for the principal of Vocational High School have an AVE value greater than 0,5. Thus, they have met reliability and can be accepted.

Woman in niqab and contestation of piety show-off in the media Awanis Akalili; Wening Udasmoro; Ratna Noviani
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.59261

HIjrah is not only limited on human relation with God, but also how hijrah discourse existenceÂ is delivered in the media as discourse battle arena. Niqab is a characteristic of a woman going through hijrah. By using multimodality of Gunther Kress and Theo van Leuween, this critical discourse digsÂ deeper on phenomena of woman in niqab and contestation of piety show-off in the media. Based on analysis performed on four accounts of woman with niqab in Instagram, narration found that the most massive show-off action of piety are performed by niqabis, that is in the act of religious activities, such as reading Al-Qur'an, praying, suggestion on sadaqa and five-times prayer. Moreover, piety representation is also performed by using quotes in Arabian language and Arabian woman figure as illustration to legitimate the hijrah journey of a woman in niqab. Piety, not only it displays woman in coveringÂ clothes, but also intersection with popular culture. Itâ€™s existenceÂ is put together with the incidentally profane Korean wave love romance Â This phenomena shows a paradox where there is incorporation of religious sacredness with the oftenÂ considered profane Korean wave.Â Â

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