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PENGARUH PROMOSI DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN SOSIS BE MART CABANG BIMA Jainuddin, Jainuddin; Ernawati, Sri
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 13, No 1: April 2020
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v13i1.6998

Abstract

Persaingan bisnis yang ketat menuntut setiap perusahaan untuk saling berkompetisi, sehingga promosi dan saluran distribusi yang efektifitas dan efisiensi dalam pendayagunaan sumber daya yang dimiliki harus dilakukan untuk meningkatkan volume penjualan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi dan saluran distribusi terhadap volume penjualan pada Sosis BE MART Cabang Bima. Penelitian ini mengambil sampel 96 dengan teknik purposive sampling. Instrumen penelitian menggunakan kuesioner dengan skala likert, dimana kuesioner dibagikan kepada konsumen yang perna membeli produk sosis BE MART. Metode analisis data yang di gunakan yaitu analisis regresi linier berganda dengan pengolahan data menggunakan SPSS 20.00. Hasil penelitian menyatakan bahwa promosi tidak berpengaruh terhadap volume penjualan dan saluran distribusi berpengaruh terhadap volume penjualan BE MART Cabang Bima.
Pengaruh Pembangunan Infrastruktur Terhadap Kinerja Kepala Desa Bontomanai Kecematan Bungaya Kabupaten Gowa Bakri, Muhammad; Zulfikar, A. Iman; Sarong, Sumarni; Baso, R; Jainuddin, Jainuddin
Jurnal Ilmiah Ecosystem Vol. 21 No. 3 (2021): ECOSYSTEM Vol. 21 No 3, September - Desember Tahun 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/eco.v21i3.1316

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pembangunan infrastruktur terhadap kinerja kepala Desa Bontomanai Kecematan Bungaya Kabupaten Gowa. Pembangunan kadang menjadi tolak ukur suatu kepala pemerintah terhadap kinerjanya. Kepala desa dengan dana desa yang begitu besar sangat besar perlu dipertanyakn jika tidak ada pembangunan yang terjadai. Penelitian ini menggunakan data primer yaitu dengan menyediakan pertanyaan dalam bentuk kuesioner yang dibagikan kepada responden yang merupakan masyarakat yang tersebar dibeberapa dusun lingkup desa Bontomanai. Sampel dipilih dengan menggunakan metode purposive sampling. Responden dalam penelitian ini adalah Masyarakat di Desa Bontomanai.  Sebanyak 97 kuesioner yang bagikan dan 97 kuesioner yang kembali. Data yang diperoleh kemudian diproses dan dianalisis 97 kuesioner. Metode statistik yang digunakan untuk menguji hipotesis adalah analisis regresi linear sederhana. Hasil penelitian ini menunjukkan bahwa pembangunan infrastruktur berpengaruh terhadap kinerja kepala Desa Bontomanai. This study aims to examine the effect of infrastructure development on the performance of the head of Bontomanai Village, Bungaya District, Gowa Regency. Development is sometimes a measure of a head of government's performance. The village head with such large village funds needs to be questioned if no development occurs. This study uses primary data, namely by providing questions in the form of a questionnaire which is distributed to respondents who are people who are scattered in several hamlets within the scope of Bontomanai village. Samples were selected using purposive sampling method. Respondents in this study were people in Bontomanai Village. A total of 97 questionnaires were distributed and 97 were returned. The data obtained were then processed and analyzed by 97 questionnaires. The statistical method used to test the hypothesis is simple linear regression analysis. The results of this study indicate that infrastructure development affects the performance of the head of Bontomanai Village.
Presto Milkfish Processing Training to increase the Selling Value of Milkfish in East Kutai Heriyati, Eny; Prihatiningsih, Endang; Jainuddin, Jainuddin; Gunarti Ningrum, Tri
Altifani Journal: International Journal of Community Engagement Vol 3, No 1 (2022)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v3i1.5233

Abstract

The purpose of this training activity is to carry out one of the Three Pillars of Higher Education, namely Community Service, fostering social awareness in the community, and fostering insight into creating a milkfish processing business for the Family Welfare Empowerment Group, North Sangata District, East Kutai Regency. The implementation of this activity consists of counseling and the practice of presto milkfish processing, as well as an analysis of micro business income. Armed with skills in processing presto milkfish is expected to be used as a micro business in order to increase family income. Milkfish presto processing was chosen as one of the micro business efforts, because this type of fish is quite abundant in East Kutai Regency. However, some people are reluctant to consume milkfish because the meat has quite a lot of fine thorns. To overcome this, presto milkfish processing can be an option for processing which is expected to increase the selling value of milkfish. The target of this community service activity is to help the community in entrepreneurship in producing presto milkfish and to be able to calculate the profits.