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KHALAYAK MEDIA DIGITAL Hartanto, Arief
Jurnal Sosioteknologi Vol. 19 No. 3 (2020)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2020.19.3.14

Abstract

Tulisan ini mengulas buku yang berjudul Khalak Media (Identitas, Ideologi, dan Perilaku Pada Era Digital). Pembahasan mendalam berupa; Pertama, identitas khalayak media. Kedua, ideologi khalayak media. Ketiga, bisnis media dan pasar potensial khalayak. Secara keseluruhan buku ini menyajikan secara lengkap tentang teori"“teori dan perkembangan isu khalayak media pada era media digital.
EFEKTIVITAS VIDEO INFORMASI CAGAR ALAM GEOLOGI KARANGSAMBUNG Hartanto, Arief; Yunus, Muhammad
Jurnal Sosioteknologi Vol. 17 No. 3 (2018)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2018.17.3.5

Abstract

Pemanfaatan media sebagai sumber informasi yang bertujuan memperkenalkan dan memberikan nilai edukasi terhadap masyarakat sangat diperlukan mengingat kebutuhan informasi yang tinggi dan keterbukaan informasi untuk masyarakat. Penelitian ini bertujuan untuk mengetahui tingkat efektivitas video informasi yang digunakan sebagai sumber informasi dalam menyampaikan pesan kepada masyarakat tentang wilayah cagar alam geologi Karangsambung. Lokasi penelitian dilakukan di wilayah Cagar Alam Geologi Karangsambung dengan metode penelitian menggunakan pendekatan deskriptif kuantitatif dengan jumlah responden (N) 76 orang (pria 36,84% dan wanita 63,16%). Hasil analisis penghitungan secara regresi menggunakan software SPSS berupa R2 = 100% , Sig F = 0,00 dengan nilai probabilitas 0,05 dan hasil nilai Y=0,99 atau 99%. Penghitungan hasil menunjukkan adanya nilai efektivitas yang tinggi dan keterlibatan beban kerja ingatan setiap individu responden dalam melakukan pembelajaran dan menerima informasi baru dengan baik.  The utilization of Media as an information resource has aimed to tell and given education value for community needs, considering information necessary are high demand and information disclosure in the society. This research has aimed to determine the level of effectiveness of video information as an information resource in conveying a message to the community about Geology Nature Preserve Karangsambung area. The research method applied was quantitative descriptive approach and research location in Geology Nature Preserve Karangsambung area with 76 respondents (N) consisting of 36,84% man and 63,16%woman. The data was analysed using regression SPSS computation method R2 = 100% with Sig F = 0,00 probability value 0,05 and Y = 0,99 or 99%. The result of calculation indicated high effectiveness value and also showed an involvement of working memory of each individual respondents in learning and receiving new information. Keywords: video information, effectiveness of media, media impact, Karangsambung
The Meaning of Sign in Political Advertising of the Indonesian Presidential Election Hartanto, Arief
Jurnal Pekommas Vol 6, No 1 (2021): April 2021
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2021.2060105

Abstract

Political advertising is part of a political campaign used by presidential and vice-presidential candidates for taking voters a voice. Every political advertising is produced that creates a certain meaning through a sign or symbol which contains a message from presidential and vice-presidential candidates. Message in political advertising can describe the image of candidate pairs of leadership candidates with the appropriate character and related to the issues they want to build. This research is qualitative research using semiotic analysis. The object of research is the political advertising of the presidential and vice-presidential candidate pair Jokowi Amin in 2019. This political advertising was taken from the social media account of Youtube KPU-RI. This paper was aimed to conduct an analysis of signs in Jokowi Amin political advertising in the 2019 election and to find out the political advertising category in the positive or negative advertising. Jokowi, who is a presidential candidate and incumbent that has a special strategy for created political advertising used in his campaign. Overall, political advertising Jokowi Amin has a communication style that features several signs as his trademark and is in a positive category.
DISINFORMASI KEAGAMAAN DI INDONESIA: TINJAUAN WACANA Ubaidillah, Ubaidillah; Hartanto, Arief
Jurnal Masyarakat dan Budaya Vol. 22 No. 3 (2020)
Publisher : P2MB LIPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/jmb.v22i3.1107

Abstract

This paper attempts to describe the disinformation on communism, the Republic of China, and Chinese Indonesians that show the correlation between ethnicity and religious sentiments, especially Islam intertwined with historical narratives from the early days of the establishment of the Republic of Indonesia. The interwoven narratives were used to describe a projection of disinformation impact desired by the disinformation actors. Data on religious disinformation discourse was obtained from the cekfakta.com managed by the Indonesian Anti-Defamation Society (Mafindo). The site confirmed whether or not the information is classified as disinformation. The data were analyzed using the theoretical foundation of critical discourse analysis proposed by Fairclough (1989; 1992; 1995) and speech acts developed by Austin (1968) and Searle (1969). Islamic religious disinformation in Indonesia may have a high degree of persuasion since it has a historical foundation, the underlying narrative is maintained by authoritative actors, and is supported by economic inequality conditions among groups of people associated with aspects of religion and ethnicity. This persuasion power can ignite the mental state of the recipient of disinformation dominated by anger, hatred, or revenge in interpreting a discourse. This disinformation can also change the demographic resource potentials into political resources because it is able to reach the majority of Indonesia population. The incident of Chinese worship houses burning in Tanjung Balai shows that the religious disinformation also brings about a potency to escalate into riots or conflicts among groups of people.
The Meaning of Sign in Political Advertising of the Indonesian Presidential Election Hartanto, Arief
Jurnal Pekommas Vol 6, No 1 (2021): April 2021
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2021.2060105

Abstract

Political advertising is part of a political campaign used by presidential and vice-presidential candidates for taking voters a voice. Every political advertising is produced that creates a certain meaning through a sign or symbol which contains a message from presidential and vice-presidential candidates. Message in political advertising can describe the image of candidate pairs of leadership candidates with the appropriate character and related to the issues they want to build. This research is qualitative research using semiotic analysis. The object of research is the political advertising of the presidential and vice-presidential candidate pair Jokowi Amin in 2019. This political advertising was taken from the social media account of Youtube KPU-RI. This paper was aimed to conduct an analysis of signs in Jokowi Amin political advertising in the 2019 election and to find out the political advertising category in the positive or negative advertising. Jokowi, who is a presidential candidate and incumbent that has a special strategy for created political advertising used in his campaign. Overall, political advertising Jokowi Amin has a communication style that features several signs as his trademark and is in a positive category.