Article Per Year (5 Year)
p-Index From 2018 - 2023
1.704
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi Jurnal Sosioteknologi Jurnal Bahasa Rupa VISUALITA Charity : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Kewirausahaan ASEAN Marketing Journal
Arry Mustikawan
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen dan Kewirausahaan

 1 
VISUAL PERCEPTION OF PRIMARY DISPLAY PANEL OF COFFEE PACKAGING Wirania Swasty; Arry Mustikawan; Fariha Eridani Naufalina
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.85 KB) | DOI: 10.9744/jmk.22.1.73-79

Abstract

Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color;  but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C;  which proposed by the designer team, that are perceived better by respondents.
Co-Authors Fariha Eridani Naufalina Mohammad Isa Pramana Koesoemadinata Soedewi, Sri Sri Soedewi Wirania Swasty