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VISUAL PERCEPTION OF PRIMARY DISPLAY PANEL OF COFFEE PACKAGING Swasty, Wirania; Mustikawan, Arry; Naufalina, Fariha Eridani
Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship) Vol 22, No 1 (2020): MARCH 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2161.525 KB) | DOI: 10.9744/jmk.22.1.73-80

Abstract

Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color;  but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C;  which proposed by the designer team, that are perceived better by respondents.
VISUAL PERCEPTION OF PRIMARY DISPLAY PANEL OF COFFEE PACKAGING Swasty, Wirania; Mustikawan, Arry; Naufalina, Fariha Eridani
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2161.525 KB) | DOI: 10.9744/jmk.22.1.73-79

Abstract

Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color;  but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C;  which proposed by the designer team, that are perceived better by respondents.
EVALUASI EYE TRACKING TERHADAP PERSEPSI WARNA DAN GAMBAR PADA PRIMARY DISPLAY PANEL KEMASAN Swasty, Wirania; Mustikawan, Arry; Koesoemadinata, Moh. Isa Pramana
Jurnal Sosioteknologi Vol. 20 No. 1 (2021): April
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2021.20.1.9

Abstract

Home industry food packaging displayed on shelves in stores will compete with products from other brands that are placed close together. In order to attract consumers’ attention and assist them in the purchasing decision-making process, packaging that has a competitive advantage is needed. This research is limited to the Primary Display Panel (PDP) packaging of home industry banana chips. In previous studies, the research used was quantitative, but this does not reveal the whole story. The data recording process can support “what” the participant looks at but does not reveal “why” they look at it. For this reason, this research is aimed to establish a broader understanding of what participants perceive of the packaging design seen using eye tracking methods and why it happened. This study uses qualitative approach. The study consists of three phases: literature study, eye tracking data recording, and data processing and interviews analyzed using content analysis. The result is colors and images are perceived to be the same by teenagers and young adults. There is no connection between likes and dislikes for colors/images with colors preference in choosing snack products. The results can be used by producers and packaging designers to create packages that generate consumer purchase interest.
INFORMATION ARCHITECTURE PADA APLIKASI E-COMMERCE: (STUDI KOMPARASI APLIKASI SHOPEE DAN TOKOPEDIA) Sri Soedewi; Swasty, Wirania; Mustikawan, Arry; Naufalina, Fariha Eridani
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.848

Abstract

Shopee and Tokopedia are popular marketplace applications in Indonesia that provide facilities for buying and selling goods online from various sellers or stores. Application is very influential for user convenience in the preparation of information architecture. The Information Architecture uses to compile the information. It is easier to understand for users when interacting with mobile applications. This study uses quantitative research methods by conducting observations, questionnaires distributing, and literature studies to analyzing the information architecture or structure, and knowing the user experience on the Shopee and Tokopedia applications using the tool Optimal Workshop. Information Architecture on Shopee and Tokopedia results is conducted based on the research and analysis, as a whole are good.
REDESAIN GRAFIS KEMASAN PRODUK KOPI PUNTANG DENGAN KONSEP ILUSTRASI LINE-ART Swasty, Wirania; Mustikawan, Arry
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v5i1.3919

Abstract

Puntang Coffee merupakan salah satu Usaha Kecil Menengah yang menjual berbagai varian produk kopi dari daerah Gunung Puntang, Kabupaten Jawa Barat. Walau memiliki Sembilan varian produk, namun desain yang ada hanya dibedakan berdasarkan warna dan tulisan produk saja. Tujuan utama dari program Pengabdian kepada Masyarakat (PkM) ini adalah merancang kemasan kopi yang beragam disesuaikan dengan varian yang berbeda-beda; disesuaikan target pasar dan berkesan premium. Pelaksanaan program PkM dilakukan berbagai tahap, di antaranya survey lapangan, dokumentasi, dan wawancara; mengaudit desain kemasan yang ada; menyusun client & creative brief, sketsa desain, asistensi dan pengembangan desain, membuat final artwork, diakhiri membuat mock-up kemasan. Dengan dilaksanakannya program Pengabdian kepada Masyarakat berupa redesain kemasan ini, diharapkan dapat meningkatkan nilai jual dan daya saing produk di pasar lokal maupun global.