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All Journal Jurnal Bahasa Rupa Atrat: Jurnal Seni Rupa Charity : Jurnal Pengabdian Masyarakat Wacadesain Jurnal Manajemen dan Kewirausahaan ASEAN Marketing Journal eProceedings of Art & Design Community Service Seminar and Community Engagement (COSECANT)
Fariha Eridani Naufalina
Universitas Telkom
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Journal : Jurnal%20Bahasa%20Rupa

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INFORMATION ARCHITECTURE PADA APLIKASI E-COMMERCE: (STUDI KOMPARASI APLIKASI SHOPEE DAN TOKOPEDIA) Sri Soedewi; Wirania Swasty; Arry Mustikawan; Fariha Eridani Naufalina
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.848

Abstract

Shopee and Tokopedia are popular marketplace applications in Indonesia that provide facilities for buying and selling goods online from various sellers or stores. Application is very influential for user convenience in the preparation of information architecture. The Information Architecture uses to compile the information. It is easier to understand for users when interacting with mobile applications. This study uses quantitative research methods by conducting observations, questionnaires distributing, and literature studies to analyzing the information architecture or structure, and knowing the user experience on the Shopee and Tokopedia applications using the tool Optimal Workshop. Information Architecture on Shopee and Tokopedia results is conducted based on the research and analysis, as a whole are good.
Co-Authors Ade Riyadi Arry Mustikawan Aryani, Sinta Dena Aning Septianingrum Endang Chumaidiyah Fajar Muhammad Hibban Gayuh Nugraha Meldi Rendra Mochammad Doddy Al Fawzi Muhammad Al Ghiffari Hidayattullah Muhammad Almaududi P. Muhammad Azzam Hafidzulhaq Sri Soedewi Taufik Wahab Taufiq Wahab Titi Satmya Nadhifa Wirania Swasty Wiyono Wiyono