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All Journal Jurnal Bahasa Rupa Atrat: Jurnal Seni Rupa Charity : Jurnal Pengabdian Masyarakat Wacadesain Jurnal Manajemen dan Kewirausahaan ASEAN Marketing Journal eProceedings of Art & Design Community Service Seminar and Community Engagement (COSECANT)
Fariha Eridani Naufalina
Universitas Telkom
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Journal : Jurnal%20Manajemen%20dan%20Kewirausahaan

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VISUAL PERCEPTION OF PRIMARY DISPLAY PANEL OF COFFEE PACKAGING Wirania Swasty; Arry Mustikawan; Fariha Eridani Naufalina
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.85 KB) | DOI: 10.9744/jmk.22.1.73-79

Abstract

Previous research only discussed the perception of color combinations for the primary display panel. This study is not only focused on color;  but also on other visual elements. This research aims to know the primary display panel that is more desirable to consumers and uncover the linkage between product perception and preference by using quantitative approach. As for the method used is the case study of brand Puntang Coffee. Data collection was done by conducting literature study, redesign experiment and questionnaires, whereas data analyze by using the ANOVA test. From data, it was revealed that the highest valuation of respondents of all three designs displayed is design C;  which proposed by the designer team, that are perceived better by respondents.
Co-Authors Ade Riyadi Arry Mustikawan Aryani, Sinta Dena Aning Septianingrum Endang Chumaidiyah Fajar Muhammad Hibban Gayuh Nugraha Meldi Rendra Mochammad Doddy Al Fawzi Muhammad Al Ghiffari Hidayattullah Muhammad Almaududi P. Muhammad Azzam Hafidzulhaq Sri Soedewi Taufik Wahab Taufiq Wahab Titi Satmya Nadhifa Wirania Swasty Wiyono Wiyono