Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Hunafa: Jurnal Studia Islamika
Pakawaru, Irham
Unknown Affiliation
Arts Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Promosi Otoritas Jasa Keuangan (OJK) Provinsi Sulawesi Tengah dalam Edukasi dan Perlindungan Konsumen di Kota Palu Ermawati, Ermawati; Pakawaru, Irham
Hunafa: Jurnal Studia Islamika Vol 13 No 2 (2016): EKONOMI ISLAM
Publisher : State Institute of Islamic Studies (IAIN) Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jsi.v13i2.446.362-384

Abstract

OJK presence was a turning point to the many cross issues in the financial services sector which includes measures of moral hazard, financial services consumer protection is not optimal, and the disruption of the stability of the financial system. OJK as an independent institution requires maximum effort promotions on tasks and functions to the public. This research uses descriptive qualitative research to explore strategies of promotion done by OJK of Central Sulawesi Province. The results of this study indicate that, promotion strategies undertaken by the OJK Central Sulawesi province are through is through ads in print and electronic media. Namely periodical published in Radar and Mercusuar newsletters, Billboards installed periodical in the streets of Mayor in the city of Palu, Cinema advertising, Published in  XXI Palu Grand Mall and Radio advertising: RRI. While the implications of the implementation of promotional strategies that people are starting to know the whereabouts of the OJK Central Sulawesi province, although not yet familiar with the tasks and functions in educating and providing consumer protection
Co-Authors Ermawati Ermawati