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All Journal Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam
Fathoni, Muhammad Anwar
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Religion Economics, Econometrics & Finance

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The Impact of Corporate Culture on Marketing Performance Fathoni, Muhammad Anwar; Rodoni, Ahmad
IQTISHADIA Vol 11, No 1 (2018): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v11i1.2847

Abstract

ABSTRACT The purpose of this study is to determine the typology of corporate culture of Islamic banking. This study also aims to determine the influence of corporate culture of Islamic banking on marketing performance.This study proves that the corporate culture of Islamic banking that accommodates the Islamic teaching has influence on marketing performance.This study is a comparative study between Bank Muamalat and BNI Syariah. Mixed method is used in this study to analyze collected data. The primary data obtained through survey and interview with employees of the Islamic bank. While secondary data obtained from the annual report documentation, books and articles in scientific journals and other sources that relevant to the research. Keywords: Corporate Culture, Marketing Performance, Islamic Banking
Co-Authors Ahmad Rodoni