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STRATEGI BISNIS HOTEL DAN RESORT BERKONSEP MONGOLIAN-APACHE EXPERIENCE DI BOGOR 2018-2021 Rofi, M Akhsanur; Santoso, Johannes C
Journal of Management and Business Review Vol 15, No 1 (2018)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v15i1.116

Abstract

Kota Bogor sebagai penyangga selatan Jakarta tumbuh sebagai pusat wisata dan ekonomi kreatif dengan kontribusi sektor 20% PAD. Bersaing dengan ± 212 hotel di wilayah Bogor, Hotel dan Resort ME (HRME) menawarkan konsep ala Mongolian-Apache di kaki Gunung Salak untuk wisatawan kelas menengah-atas. Namun selama 5 tahun pertama, tingkat okupansi rata-rata hanya 37,2% dan profitabilitas hanya 7,9% dari pendapatan, sementara kondisi persaingan eksternal semakin tinggi. Perubahan strategi perlu diupayakan untuk memaksimalkan potensi yang dimiliki HRME. Pendekatan RBV dan Value Chain disusun hingga terbentuk BSC 2018-2019. Wawancara dengan pemilik dan manajemen HRME dilaksanakan dengan dukungan data sekunder dari tahun 2011-2017 serta observasi lapangan. Diyakini, pengembangan kualitas modal insani untuk mendukung produk/jasa dan produk/jasa baru serta promosi efektif yang intensif dalam mendukung penetrasi pasar menjadi kunci perbaikan tingkat okupansi hingga 45% dan profitabilitas hingga 15%.
Discourses of Inverted Yield Curve and the Reaction on US Stock Markets Rofi, M Akhsanur
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.278

Abstract

An outlook model to predict future economic growth is crucially important for government, financial institution, corporate, investor, as well as household. An inverted yield curve has been trusted for long time as a prediction for economic recession. But current development showed that there is change in IYC pattern that might be because of the new normal of market condition, anxious investor, or something else, hence it created the discourse among market stakeholder whether it remain a reliable prediction model or not. The research will focus on discourse among important economic stakeholders in US market and how they might impact on stock market rationally or irrationally using discourses network analysis, graph analysis, and t-Test analysis. The result confirmed that there is a different pattern on IYC, also there is a short-term correlation between IYC and stock price movement, confirmed the information theory.