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Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance Novie, Muhafidhah; Usada, Untung; Asitah, Nur
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1307

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.

PENELITIAN KEWIRAUSAHAAN DI INDONESIA : PEMETAAN PUBLIKASI DALAM PERSPEKTIF SCIENTOMETRIK (1972-2019) Agung Purnomo; Indrianawati Usman; Nur Asitah
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 4, No 3 (2019): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Entrepreneurship in Indonesia continues to grow and develop. However, there were no studies that review and map entrepreneurial studies from Indonesian affiliated researchers with data from year to year. This research aims to map entrepreneurial research by Indonesian institutional affiliated researchers that was published internationally in the Scopus indexed in a Scientometric perspective. The study conducted a bibliometric method and analyzed research data using the analyze search results service from Scopus and the VOSviewer application. Research data of 947 academic documents published from 1972 to 2019 were obtained from the Scopus database in December 2019. The results showed the most productive Indonesian-affiliated institutions and individual researchers in entrepreneurship publications were Institut Teknologi Bandung and Grisna Anggadwita. The subject area and sources of the most publications of entrepreneurship were business, management, and accounting; and proceedings of the IOP Conference Series: Materials Science and Engineering. There were five groups of research keywords, and three collaboration patterns of Indonesian affiliated researchers in the field of entrepreneurship. Kewirausahaan di Indonesia kian tumbuh dan berkembang. Namun, belum ada penelitian yang mengulas dan memetakan studi kewirausahaan hasil peneliti berafiliasi Indonesia dengan data dari tahun ke tahun. Riset ini bertujuan untuk memetakan penelitian kewirausahaan oleh peneliti berafiliasi institusi Indonesia yang dipublikasikan internasional bereputasi terindeks Scopus dalam perspektif Scientometrik. Studi melakukan metode bibliometrik dan menganalisis data penelitian menggunakan layanan analyze search results dari Scopus dan aplikasi VOSviewer. Data penelitian 947 dokumen akademik yang diterbitkan dari tahun 1972 hingga tahun 2019 yang diperoleh dari database Scopus pada bulan Desember 2019. Hasil penelitian menunjukkan institusi dan individu peneliti berafiliasi Indonesia paling produktif dalam publikasi bidang kewirausahaan adalah Institut Teknologi Bandung dan Grisna Anggadwita. Bidang studi dan sumber publikasi terbanyak ranah kewirausahaan adalah bisnis, manajemen, dan akuntansi; dan prosiding IOP Conference Series: Materials Science and Engineering. Ada lima kelompok kata kunci penelitian, dan tiga pola kolaborasi peneliti berafiliasi Indonesia pada bidang kewirausahaan.

Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance Muhafidhah Novie; Untung Usada; Nur Asitah
SENTRALISASI Vol. 10 No. 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1307

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.

Do STAD Learning Method Can Improve Students' Learning Outcomes on Social Science? Fatkul Anam; Dhana Qurrota Aâ€™yun; Nur Asitah; Agung Purnomo; Muawwinatul Laili
Indonesian Journal of Islamic Education Studies (IJIES) Vol. 4 No. 1 (2021): Indonesian Journal of Islamic Education Studies (IJIES)
Publisher : Faculty of Tarbiyah Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijies.v4i1.1490

Some students in elementary schools face some problems related to the studentsâ€™ learning focus and interest in a social science subject. The Student Teams Achievement Divisions (STAD) of the cooperative learning model on educational management divides students into small teams to discuss and help each other. This study purposes to improve elementary school studentsâ€™ learning outcomes focus on social science subjects using the STAD learning method. The implementation of the STAD learning method in this research is based on the Classroom Action Research model which was developed by Kurt Lewin. This model involves four stages, namely; planning, acting, observing, and reflecting. The result of this study proves that the applying of the STAD learning method on social science subjects in fourth-grade elementary students can improve the studentsâ€™ learning outcomes, role, enthusiasm, and cooperation between others in the learning process. It can be seen from the increase of studentsâ€™ learning outcomes completeness reach up to 80,9%.

KAJIAN TINGKAT KOMPLEKSITAS MASALAH PADA BUKU PEMBELAJARAN MATEMATIKA BERBASIS TAKSONOMI SOLO Nur Asitah; Fatkul Anam; Agung Purnomo
Jurnal Muassis Pendidikan Dasar Vol. 1 No. 2 (2022): Volume 1 Nomor 2 Mei 2022
Publisher : Primary School Teacher Education, Universitas Nahdlatul Ulama Sidoarjo

Mathematics is an important subject in schools, as well as among other complex subjects. Of the various difficulties of research, it is always difficult for mathematics to be the most important subject for every student. Students have difficulties that can make mistakes when working on math problems. One way to identify the appropriateness of students' responses to math problems is the SOLO taxonomy. SOLO taxonomy plays a role in determining the quality of student responses to the problems faced. Researchers used a Student Textbook entitled "Senang Belajar Matematika Untuk Siswa SD/MI Kelas 5" to classify math problems based on the SOLO taxonomy. This research is a qualitative study using content analysis. The results of the study resulted in prestructural 0%, unistructural 14.1%, multistructural 32%, relational 42.9%, and extended abstract 10.8%. The research result is also a type of mathematical problem with a scale of 156 questions. Not many types of questions with prestructural level are found in this book because the types of questions, in general, are at the beginning of the lesson which is made by the teacher himself. However, the results also show that the level of complexity of questions that are extended to abstract is not too much found in the examples of questions presented in this textbook. It is advisable to add variations to the extended abstract level question, because at this age students are already able to work on questions with a more difficult level of thinking.

Understanding the Nexus between Green Entrepreneurship and Green Economy: A Review Agung Purnomo; Nur Asitah; Elsa Rosyidah
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Journal of Economics and Business UBS
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.444

The role of green entrepreneurship is sufficient to realize a green economy. This study aims to understand the existing literature and research on green entrepreneurship in the green economy. The literature was reviewed systematically following the PRISMA guidelines for performing and reporting systematic literature reviews. Some reviewed articles were included based on a systematic search of the Scopus database. The research agenda was provided using quantitative, multilevel, and management perspective analysis. Continental Europe has made the most contributions to this field. The developments in green entrepreneurship research in the green economy can be attributed to several factors, such as environmental concern, SDGs, resource efficiency, climate change mitigation, innovation, social inclusion and measurement. Further research can be carried out using the team level by connecting the management perspective of finance, operation and human resource.

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