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Packaging Design for Tradisional Snack (Object Study Kampung Kue Surabaya) A. Solicitor; Widyasari; A. Sutejo
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Indonesia has a wide variety of cultures, and one of them is traditional snacks. This culture can be a unique tourist attraction asset, so it must be maintained and preserved. Kampung Kue is one of the villages that produces the best quality and complete variety of traditional snacks in Surabaya. Along with the increasing needs of traditional snacks, the production of Kampung Kue‘s traditional snack is also increasingly diversified. All of the traditional snack produced by Kampung Kue are competing and trying to win the market, where consumers are faced with the many choices available on the market, so that the treatment of traditional snacks products must be increased, and such effort can be obtained through a unique traditional snacks packaging design. The main problem of Kampung Kue traditional snacks is that they are only wrapped individually using transparent resealable plastic wrap. The traditional snacks bought were only wrapped in as plastic bag, unless the customer buy them in very large quantity. They are also lacking in the knowledge about how the snack characteristics can affect the choice of the packaging. Therefore, it is necessary to conduct training to create a new packaging design that fits with the standard of good packaging.
Pictogram Design of Objects in The University of National Development “Veteran” of East Java Environment Widyasari; Sutejo; A. N. Yunisya
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Universitas Pembangunan Nasional “Veteran” Jawa Timur (University of National Development “Veteran” of East Java, subsequently referred to as UPN “Veteran” of East Java in this paper) has several signature objects within the perimeter of the university’s environment, such as physical objects (tools, things, places) and non-physical objects (action, activity, information). Those signature objects can be visualized into symbol or pictogram that signify the ideas and simplify the physical shape of the real object. Pictograms can serves as a visual language to communicate a message or information that will be easily understood by the audience. One optimization form for the use of pictogram is as the signage in the implementation of visual communication media in the UPN "Veteran" environment of East Java. The method used in this design is a qualitative method by finding relevant literature, collecting primary and secondary data, analyzing the data using the TOWS Matrix table to determine the Unique Selling Proposition, and analyzing the insight of the target audience to develop creative solutions. From the results of the TOWS Matrix analysis, a Unique Selling Proposition was obtained in the form of grouping pictograms into several groups of objects, namely Vision and Mission of UPN "Veterans" of East Java, UPN "Veterans" of East Java’s Objectives and Strategies, State Defense Values, Faculties and Study Programs in the UPN "Veteran" of East Java, Student Activity Unit in the UPN" Veteran "East Java environment, and Facilities in the UPN "Veteran" of East Java’s environment. While from the results of the target audience's insights analysis, the creative solutions was found through the usage of graphic elements in pictogram designs, namely elements of color and color taken from the distinctive characteristics of UPN "Veteran" East Java.