Amir, Muhammad Taufiq
Universitas Bakrie

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UPAYA MEMBANGUN CUSTOMER ENGAGEMENT MELALUI MEDIA SOSIAL INSTAGRAM Rohadian, Safitri; Amir, Muhammad Taufiq
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1925

Abstract

Using Instagram as a marketing tool requires online shop owners to build Customer engagement with followers so that their business can be sustainable. High engagement on Instagram can help online shops increase their sales and dig up more information about consumers' desires by doing various interactions using features found on Instagram. This study describes several efforts in building Customer engagement through social media called Instagram which is carried out by four online shop owners who sell their own products. The results showed by maximizing the use of Instagram features and applied the Customer engagement concept which are Content engagement  (context and communication) Media engagement, and Engagement marketing activities (collaboration and connection) are the effort to build customer engagement which turned out to sales’s increase.
Sustainable Business Strategy: An Analysis Of An Indonesian Manufacturing Company Wulandari, Suaida Ayu; Amir, Muhammad Taufiq
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 4, No 4 (2021): Oktober - Desember 2021
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v4i4.2237

Abstract

The increasing issue of climate change has led to growing interest in sustainability especially for business. Consumers and people in general, have become more aware and concerned about their environmental footprint, which put pressure for businesses to develop and implement a comprehensive climate strategy which are included in the company’s sustainable strategy. The study on sustainability and sustainable business strategy has been increasing. However, in Indonesia this topic is relatively new and unexplored, thus it needs further discussion. This study examines the sustainable business strategy in a Fast-Moving Consumers Goods manufacturing company in Indonesia. The questions asked in this research include the company’s stage on sustainability effort and whether the company’s sustainable strategy has an impact in terms of the triple bottom line aspects of sustainability. The sustainability dimensions in the form of triple bottom line is explained as a basis for analysis. The study uses qualitative method using document analysis and interview to examine the stage of sustainable business strategy. The results suggested that the company’s sustainability effort is considered as holistic approach. It also suggests that the company’s effort in sustainability contribute to the economic well-being of the company and the stakeholders as well as social and environmental contribution. This research is expected to give a glimpse of the Indonesian manufacturing company’s effort on sustainable business practice which can be used as an inspiration for other companies in the same industries or by other industries to follow and implement a sustainable business strategy of their own.