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All Journal International Journal of Supply Chain Management
Nimsai, Suthep
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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FACTORS INFLUENCING THE PURCHASE INTENTION OF HALAL PACKAGED FOOD IN THAILAND Syukur, Muhammad; Nimsai, Suthep
International Journal of Supply Chain Management Vol 7, No 4 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Halal market has been expanding staggeringly. It has a great potential to grow the global economy. Muslim minority countries like Thailand start to see the opportunity and penetrate the halal food market to boost the local economy. However, there is still a knowledge gap considering the importance of studying the halal market and the limited availability of academic resources. This research will contribute to being a reference of halal study in the future for examining the consumers purchase behavior of halal food. Due to that, this paper aims to investigate the factors that can influence purchase intention of halal food among the Muslim consumers in Thailand. The data were collected from 480 respondents. The purposive sampling method is used to gather respondents from the four regions: the northern, the central including Bangkok, the northeastern, and the southern part of Thailand. Multiple linear regression analysis reveals that product characteristics, places to display the products in retailing shops, halal awareness from the consumers, and the religiosity level are significantly influencing the consumers purchase intention of halal food in Thailand. The price of the product, promotion, and the consumers knowledge about halal food supply chain cannot influence the purchase intention of halal food.
Risk Factor Analysis of the Value Chain for Sawn Rubberwood Timber Exports to China Nimsai, Suthep; Ho, Phutawan
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study aims to propose risk factor analysis and to estimate how risk factors impact the average production efficiency of Thai sawn rubberwood timber exports to China as this impact could represent an aspect of the market. Data from the Risk in Value Chain concept and in-depth interviews with Thai sawn rubberwood timber exporters were used to identify the variables. The data collected from the distributed questionnaires were analyzed using exploratory factor analysis. Four significant risk factors were extracted and found to be reliable: irregularity, volatility, dependability, and ambiguity. The researchers used multiple regression analysis to estimate how risk factors impact the average production efficiency. As statistically significant results with confidence intervals of 95%, risks from irregularity and volatility were two factors that had highly negative impacts on average production efficiency. The Thai government and sawn rubberwood timber exporters could use these results as a guide to carefully develop a strategy or to plan for their future business.
Co-Authors Ho, Phutawan Yundari, Yundari