Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal JAM
Putri, Kurniawati
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengambilan Keputusan Taktis: Tetap Mempertahankan Koran Cetak atau Mengganti ke Media Online Maryati, Ulfi; Putri, Kurniawati; Yentifa, Armel; Maretha Rissi, Dita
Akuntansi dan Manajemen Vol. 15 No. 1 (2020): Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jam.v15i1.51

Abstract

Printed Newspaper readers began to decline with development of technology, and online media readers increased. Printed newspaper companies must take a decision whether to keep the printed newspaper or change to online media. This research is a quantitative applied research using a case study approach. Data collection techniques used were interviews, observation and documentation. This study uses primary data, the analytical method used is thematic analysis, Hansen Mowen's tactical decision making steps, and rational theory models. The results of this research that switching to online media is more profitable going forward for companies, because online media do not cost as much as printed newspapers. Online media does not require ink, paper and operational vehicles such as print newspapers.
Co-Authors Armel Yentifa Dita Maretha Rissi Ulfi Maryati