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All Journal Sosiohumaniora MANNERS Management and Entrepreneurship Journal Dinasti International Journal of Digital Business Management Journal of Accounting and Finance Management (JAFM)
Luthfi Setiadiwibawa
Universitas Winaya Mukti Bandung. Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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MODEL PEMBELAJARAN KEWIRAUSAHAAN KREATIF MELALUI PRAKTEK USAHA DALAM MENUMBUHKAN KREATIFITAS DAN INOVATIF MAHASISWA Nining Harnani; Dodi Tisna Amijaya; Luthfi Setiadiwibawa
Sosiohumaniora Vol 22, No 1 (2020): SOSIOHUMANIORA, MARCH 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4017.588 KB) | DOI: 10.24198/sosiohumaniora.v22i1.24510

Abstract

Penelitian ini bertujuan untuk menemukan model pembelajaran kewirausahaan kreatif yang didalamnya menggunakan metode learning by doing yaitu melalui praktek usaha dalam menumbuhkan kreatifitas dan inovasi mahasiswa. Dimana diharapkan mahasiswa memiliki kreatifitas dan inovasi dalam berwirausaha kedepannya serta mengetahui bagaimana kreatifitas dan keinovatifan mahasiswa dalam membuat usaha yang dipraktekkan dalam pembelajaran kewirausahaan. Sehingga diharapkan menumbuhkan jiwa kewirausahaan para mahasiswa dan dapat meningkatkan jumlah mahasiswa yang berwirausaha dan dapat mengurangi jumlah pengangguran terdidik di Indonesia yang jumlahnya masih sangat tinggi saat ini. Penelitian ini dilakukan di Fakultas Ekonomi Bisnis Universitas Winaya Mukti khususnya alumni mahasiswa yang mengikuti mata kuliah kewirausahaan. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif dan verifikatif dimana data yang diperoleh akan diangkaan dan diprosentasekan lalu dideskripsikan. Sedangkan teknik pengambilan sampel yang digunakan adalah teknik pengambilan sampel secara purposive sampling yaitu hanya alumni dan mahasiswa manajemen yang mengikuti mata kuliah kewirausahaan 5 tahun terakhir. Dalam Penelitian ini sampel yang dipergunakan adalah sebanyak 75 orang. Alat analisis yang digunakan adalah analisis SEM dengan program Lisrel 8.0. Berdasarkan hasil analisis yang telah dilakukan menggunakan analisis SEM di peroleh nilai t hitung variable kreatifitas mahasiswa sebesar 7,70 dan nilai t hitung variable inovasi mahasiswa sebesar 8,46 lebih besar dari t kritis 1,96 dengan tingkat kekeliruan 5 % diputuskan untuk menolak Ho sehingga Ha diterima. Berdasarkan hasil pengujian dengan tingkat kepercayaan 95% disimpulkan bahwa pembelajaran kewirausahaan kreatif berpengaruh terhadap kreatifitas dan inovasi mahasiswa Universitas Winaya Mukti Bandung. 
DIGITAL LITERACY COMPETENCES IN IMPROVING THE PROBLEM-SOLVING SKILLS IN FACING THE INDUSTRIAL REVOLUTION 4.0 Nining Harnani; Dodi Tisna Amijaya; Luthfi Setiadiwibawa
Sosiohumaniora Vol 23, No 2 (2021): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v23i2.30907

Abstract

This study aims to determine student’s digital literacy competences in improving the problem-solving skills in facing the era of Industrial Revolution 4.0, which is conducted on students at several state and private universities in Bandung. This study is expected to contribute to determining student’s digital literacy competences. The methods used in this study are descriptive and verification methods, in which the data obtained will be turned into numbers, converted into percentages, and then described. The sampling technique used is purposive sampling technique, namely students at colleges and universities, both public and private in Bandung. In this study, the sample used is 300 students. The analytical tool used is regression analysis with the SPSS program. Based on the results of the study, it is found that the digital literacy competences of students in Bandung can be categorized as Good, and the problem-solving skills of students in Bandung can be categorized as Good. The results of regression analysis shown that t-count (10,902) > t-table (1,967). This means that the digital literacy competences have an effect on problem-solving skills, in which every change of 1 (one) unit in the digital literacy competences can increase the problem-solving skills by 720 units. Therefore, it can be concluded that the digital literacy competences significantly influence the problem-solving skills.
E-COMMERCE AS A TECHNOLOGICAL INNOVATION STRATEGY OF ENTREPRENEURS IN BANDUNG TO INCREASE SALES IN DIGITAL ERA Nining Harnani; Rudi Suprianto Ahmadi; Nana Suhana; Luthfi Setiadiwibawa
Dinasti International Journal of Digital Business Management Vol 1 No 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.253

Abstract

The purpose of this research is to investigate how e-commerce can increase sales volume in the creative food and beverage industries. The data used in this research is quantitative data from the sources; whereas the primary data is gathered through questionnaires, interviews and observations. Furthermore, to complete the data, the author also reviews documents from relevant government agencies, journals, books and other references from the Internet as secondary data. The method used in this research is descriptive verification. The type of research is descriptive verification. The study is conducted to test the effect of e-commerce on sales volume by using simple linear regression. Then to determine the effect, the writers use the formulas of Correlation and Coefficient of Determination. The results show that e-commerce has a significant effect on sales volume by 56%. While the remaining 44% is influenced by other factors outside the focus of this study.
The Model of Purchasing Decisions Making For Honey Product Agus Mulyana; Deden Komar Priatna; Anne Lasminingrat; Dodi Sukmayana; Dodi Tisna Amijaya; Luthfi Setiadiwibawa; Rudi Suprianto Ahmadi
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.207

Abstract

This study aims to explore the perception of Perhutani brand honey products' attributes, brand image, and their influence on consumer purchasing decisions. To achieve this, both descriptive and explanatory survey methods were utilized to understand the behavior of variables and test hypotheses. The research type adopted was causality-based, focusing on establishing a causal relationship between product attributes, brand image, and buying decisions. Individual analysis was conducted on consumers of Perhutani brand HONEY at Ahmad Yani and Setiabudi outlets in Bandung. With a cross-sectional approach, this research collected empirical data to gauge the majority population's opinion. The study found that product performance attributes and reference groups have a considerable impact on the products' selling price trend. The product mix performance and the influence of reference groups play a crucial role in shaping brand image. They also significantly impact purchase decisions. Interestingly, the relationship between brand image and the selling price trend is closely linked. Similarly, the performance of the product mix is also dependent on the reference group.
PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA GURU SEKOLAH MENENGAH NEGERI 11 BANDUNG: Indonesia Nani Maryani; Luthfi Setiadiwibawa
Management and Entrepreneurship Journal Vol 5 No 2 (2022): Oktober
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/manners.v5i2.609

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui (1) Kompetensi, motivasi, dan kinerja guru pada Sekolah Menengah Pertama Negeri 11 Bandung. (2) Pengaruh motivasi dan kompetensi baik secara parsial maupun bersamaan terhadap kinerja guru pada Sekolah menengah pertama negeri 11 Bandung. Penelitian ini bersifat deskriptif dan verifikatif, maka metode yang digunakan adalah descriptive survey dan explanatory survey. Analisis yang digunakan adalah Korelasi Pearson dan Analisis Jalur. Unit analisis dalam penelitian ini adalah guru Sekolah Menengah Pertama Negeri 11 Bandung. Hasil pengujian hipotesis menunjukkan bahwa terdapat pengaruh yang signifikan antara kompetensi dan motivasi secara individu maupun bersama-sama terhadap kinerja Guru. Pengaruh kompetensi secara individu terhadap kinerja guru adalah 40,5%, dan pengaruh motivasi terhadap kinerja guru adalah sebesar 26,7%. Sedangkan hasil pengujian secara bersama-sama menunjukkan bahwa kompetensi dan motivasi secara Bersama – sama berpengaruh terhadap kinerja guru dengan pengaruh sebesar 67,2% dan sisanya 32,8% dipengaruhi oleh faktor lain yang tidak diamati dalam penelitian ini. Dari hasil analisis dapat diartikan bahwa semakin positif kompensasi dan motivasi, maka semakin meningkat kinerja guru. Dari hasil analisis juga dapat diambil kesimpulan bahwa faktor kompetensi lebih berpengaruh dibandingkan factor motivasi dalam meningkatkan kinerja guru. Kata kunci : Kompetensi, Motivasi, Kinerja Guru
Co-Authors Agus Mulyana Ahmadi, Rudi Suprianto Dodi Tisna Amijaya Dodi Tisna Amijaya Harnani, Nining Komar Priatna, Deden Lasminingrat, Anne Luthfi Setiadiwibawa Nana Suhana Nani Maryani Sukmayana, Dodi