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All Journal Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran eMBeJi : Manajemen dan Bisnis Jurnal
Wahyuningsih, ROY
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Pendidikan Kewirausahaan dan Lingkungan Keluarga Terhadap Minat Berwirausaha Mahasiswa STKIP PGRI Jombang Wahyuningsih, Roy
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 6, No 3: November 2020
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v6i3.2874

Abstract

This study is aimed to analize the influence of entrepreneurial education and family environment on the entrepreneurial interest of students at STKIP PGRI Jombang. The research method used in this research was a quantitative statistical approach. The population consisted of 6 classes with a total of 266 students who were taken by purposive sampling technique randomly so that the sample amounted to 44 students. Validity test and reliability test were used for instrument testing. This research was conducted by distributing questionnaires to students at STKIP PGRI Jombang who had taken entrepreneurship courses. The data analysis technique used multiple linear regression analysis in the SPSS 20.00 program. The results of the study showed that there was a significant influence between the entrepreneurial education variable (X1) and the family environment (X2) on the students’ interest in entrepreneurship (Y).
PENGARUH IKLAN TERHADAP PEMBENTUKAN BRAND AWARENESS DAN MINAT PEMBELIAN ULANG PRODUK Wahyuningsih, Roy
Manajemen & Bisnis Jurnal Vol 6 No 1 (2020)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.189 KB) | DOI: 10.37303/embeji.v6i1.92

Abstract

The competitor that must be faced by the Mie Sedaap Company is that the Noodles should move aggressively to increase consumer awareness in order to increase customer growth. For this reason, this research focuses on the issue of how advertising can shape brand awareness and repurchase interest. To answer the problems that have been formulated, it is necessary to obtain data relating to the research variables. Data on advertising, brand awareness, and repurchase interest were collected from 30 respondents using a questionnaire. The collected data is then analyzed using Simple Linear Regression analysis techniques. Based on the results of the analysis, then In accordance with the results obtained in this study from the descriptive statistics seen from the value of F = 19,197 (p = 0,000), while advertising and interest in constant repurchase (a) obtained 0.837 results, regression coefficient (b) obtained 0.866 results , prediction of the relationship between the effect of advertising on the repurchase interest. This can be seen from the value of F = 111,807 (p = 0,000). The results of this study can be seen that respondents strongly respond positively to sadaap noodle products, and advertising is indeed very influential on the formation of brand awareness and interest in repurchasing delicious noodle products. Keywords: advertising, brand awareness, and interest in product repurchase
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