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PERAN CYBER ARMY TERHADAP EKSISTENSI BUDAYA MELAYU RIAU Yudi Daherman; Tessa Shasrini; Harry Setiawan
Jurnal Ranah Komunikasi Vol 4 No 2 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.283 KB) | DOI: 10.25077/rk.4.2.178-185.2020

Abstract

the formation of community on campus that is based on religion continues to trigger a debate on social media, The action to defend Islam. Students in Riau province as descendants of Malay tribe or live in Riau, use social media and the language used in social media, imagining that they have a role as people who care about information that causes uproar on social media. Cyber army can maintain their existence as students in Riau by maintaining the Malay culture of Riau. This study aims to determine how much influence the role of the cyber army has on the existence of Riau Malay culture. Through testing the theory of the role of the cyber army and the existence of Malay culture in Riau province, the results showed that from a sample of 208 students who were members of the student activity units at 6 universities, they represented. The result is dominant respondents are of Malay ethnic descent. The effect obtained is that the role of the cyber army affects the existence of Riau Malay culture, it is known by looking at the probability value which is 0.00 less than 0.05. The magnitude of the influence of the role of the cyber army on the existence of Riau Malay culture 23.7%,
SOCIAL MEDIA MARKETING SEBAGAI SARANA PENGEMBANGAN KEWIRAUSAHAAN BERBASIS SOCIO-TECHNOPRENEURSHIP DI UNIVERSITAS ISLAM RIAU Benni Handayani; Fatmawati Moekahar; Yudi Daherman; Mufti Hasan Alfani
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.163

Abstract

Creative business in the last few decades has experienced growth supported by technological advancements. This phenomenon is then commodified using a social approach. The above model is known as Socio-technopreneurship. This study discusses social media marketing as marketing media and social media by utilizing technology in building brand awareness of the 5 types of businesses including unaware of brand, brand recognition, brand recall, and top of mind, supporting students, this research is centered in the business center floating canteen of the Riau Islamic University that accommodates a variety of young entrepreneurs both students and alumni with forms of business in any field both goods and services. This research uses a descriptive qualitative approach, collecting data through observation, interviews, and documentation. The conclusion was that social media management competencies especially Instagram used by informants for business media tend to be conventional, even though the latest trends in the online business world are increasingly dynamic and varied. The development of Socio-technopreneurship eventually becomes a significant method in an effort to improve the above competencies.
WACANA KESETARAAN GENDER: KAJIAN KONSEPTUAL PEREMPUAN DAN PELAKU MEDIA MASSA Benni Handayani; Yudi Daherman
Jurnal Ranah Komunikasi Vol 4 No 1 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.109 KB) | DOI: 10.25077/rk.4.1.106-121.2020

Abstract

The phenomenon of feminism is a phenomenon that has been circulating for a long time in the wider community, especially in the mass media, even though the media actually have an idealism, namely to provide correct information. This requires the media to act as a means of education so that readers and listeners have a critical attitude, independence, and depth of thinking. The findings will be presented in this article. The construction of the media will determine the audience's perception. However, in reality, commercial dynamism is the dominant force in determining messages and content in the media. Market logic like this tends to direct the organization of information systems in the media, including gender studies. Although the definition of gender is still an increasingly dynamic debate, globally and etymologically, gender is defined as a trait inherent in both men and women that is socially and culturally constructed. The injustice experienced by women in the context of media coverage ultimately becomes a weapon for liberal feminists to continue to receive the support of women's thoughts due to the visual image of women in the media which often seems unfair. The media has always made women a commodity-based on market demand. The market in question is a society that is deeply embedded in a patriarchal culture. This study is a conceptual study with more focus on literature review in the framework of gender equality and mass media.
PERSEPSI DAN SIKAP JURNALIS RIAU TERHADAP KESETARAAN GENDER Handayani, Benni; Daherman, Yudi
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 5, No 4 (2020): Edisi Oktober
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.291 KB) | DOI: 10.52423/jikuho.v5i4.14060

Abstract

Media memiliki idealisme dalam memberikan informasi yang benar. Hal tersebut membuat media dituntut untuk berperan sebagai alat pendidikan agar penonton, pembaca, dan pendengarnya memiliki sikap kritis, kemandirian, dan kedalaman dalam berfikir. Konstruksi media akan menentukan persepsi khalayak. Namun kenyataannya, dinamika komersial menjadi kekuatan dominan yang menentukan pesan dan konten di media. Logika pasar seperti ini cenderung mengarahkan penyelenggaraan sistem informasi di media, termasuk konsep gender. Gender adalah sifat yang melekat pada laki-laki dan perempuan yang dibangun secara sosial dan budaya. ketidakadilan yang dialami perempuan dalam konteks pemberitaan media di Indonesia sendiri termasuk bentuk studi gender. Citra visual perempuan di media yang kerap tidak adil serta selalu dijadikan komoditas perempuan berdasarkan permintaan pasar pada media. Pasar yang dimaksud adalah masyarakat yang telah tertanam kuat dalam budaya patriarki. Fenomena bias gender seperti ini selalu dijadikan alat propaganda oleh kaum feminis untuk memulai perjuangan dalam menciptakan ide kesetaraan gender di Indonesia. Bak dua mata pisau, pada akhirnya perlakuan buruk terhadap kaum perempuan yang tercermin di berbagai media berdampak pada suburnya pemikiran feminis yang justru memperburuk pola pikir kaum wanita di Indonesia. Penelitian ini menggunakan metode kuantitatif dengan cara menyebarkan pertanyaan kepada wartawan di kota Pekanbaru sebanyaak 190 orang sampel penelitian.
Pengaruh Metode Storytelling terhadap Kemampuan Public Speaking Mahasiswa Program Studi Ilmu Komunikasi di Kota Pekanbaru Yudi Daherman; Fatmawati Moekahar
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.360

Abstract

The implementation of public speaking becomes the most important part when appearing to provide information to the audience, so that the development of knowledge about storytelling has an influence in the learning process of students' public speaking lectures. Considering the process that students go through in practice which will be carried out simultaneously, various methods in practice have been implemented, and one of them students can develop themselves by using the storytelling method. This study aims to find out the effect of the storytelling method on the public speaking ability of students of the Communication Science study program in the city of Pekanbaru. This study uses the design of the Explanatory Survey Method. The results showed that the effect of storytelling on the students' public speaking skills was in the high category. This means that the more often students practice public speaking using the storytelling method, it will have an impact on their public speaking practice. Through the significance test of the storytelling method and the students' public speaking skills, there was a significant relationship. Communication Studies students will face the challenges of the current modernization era by developing digital storytelling methods. Modern society is now contaminated with all digital activities. So that the appearance of public speaking is also required to join in the practice.
Aktivisme Cyber Army di Media Sosial: (STUDI FENOMENOLOGI KOMUNITAS UNIT KEGIATAN MAHASISWA ISLAM DI UNIVERSITAS ISLAM RIAU) Tessa Shasrini; Yudi Daherman
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 6 No 2 (2018): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.736 KB) | DOI: 10.25299/medium.2018.vol6(2).2551

Abstract

Tujuan dari penelitian ini adalah untuk melihat perubahan sosial yang terjadi pada anggota komunitas UKMI Al Kahfi untuk menjadi cyber di media sosial. Tujuan penelitian ini adalah untuk meneliti lebih dalam perubahan sosial yang terjadi di Unit Kegiatan Mahasiswa Islam Al Kahfi (UKMI) di Universitas Islam Riau dalam hal penggunaan teknologi informasi dan komunikasi, mengetahui proses mahasiswa Al Kahfi UKMI memutuskan sebagai cyberarmy. Penelitian ini, peneliti melakukan wawancara mendalam dengan mahasiswa yang mempunyai sosial media di komunitas unit kegiatan mahasiswa Islam di Universitas Islam Riau, sebanyak 3 (​tiga​) orang. Hasil dan diskusi siswa sebagai agen perubahan dalam mengatasi masalah global. Sejak munculnya media baru, yaitu media sosial, mahasiswa yang tergabung dalam komunitas UKMI Al Kahfi ikut ambil bagian dalam kegiatan melaksanakan dakwah di media sosial. Dominasi siswa-siswa komunitas UKMI Al Kahfi mengakui bahwa menggunakan simbol mistik cyber muslim adalah sebagai pertukaran informasi, diskusi tentang masalah sosial agama Islam.
PELATIHAN KOMPETENSI KOMUNIKASI UNTUK PEBISNIS PEMULA Fatmawati Moekahar; Benni Handayani; Yudi Daherman; Mufti Hasan Alfani
AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 4 No. 2 (2020): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LP2M UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v4i2.519

Abstract

Keterampilan komunikasi menjadi modal penting bagi para entrepreneur muda dalam merintis dan membangun sebuah bisnis. Selain memiliki jiwa pengusaha, pebisnis pemula juga diharapkan memiliki kompetensi komunikasi. Kompetensi komunikasi bukan hanya diperlukan untuk berhadapan langsung dengan calon konsumen tetapi juga bagaimana berkomunikasi melalui media. Kegiatan ini dalam bentuk pelatihan kompetensi komunikasi untuk pebisnis pemula. Pelatihan ini bertujuan untuk meningkatkan kompetensi komunikasi bagi para tenant yang merupakan mahasiswa dan alumni di Universitas Islam Riau. Kegiatan pelatihan terdiri atas 3 tahap, yakni: Brainstorming, Pelatihan dan Monitoring & Evaluasi. Kegiatan brainstorming dilakukan untuk menggali lebih dalam masalah yang dihadapi oleh para peserta, terutama masalah komunikasi. Sesi I fokus pada keterampilan komunikasi entrepreneur (baik secara langsung maupun by media) dan sesi II adalah presentasi bisnis para tenant. Kegiatan pelatihan ini sangat berguna bagi para pebisnis pemula karena dapat meningkatkan keterampilan komunikasi sebagai pebisnis. Kegiatan Monitoring dan Evaluasi dilakukan dengan melakukan observasi dan wawancara secara langsung kepada peserta terkait kompetensi komunikasi yang dimiliki oleh peserta setelah mengikuti kegiatan pelatihan kompetensi komunikasi.
WORKSHOP PROGRAM PENGEMBANGAN KEWIRAUSAHAAN BERBASIS SOCIO-TECHNOPRENEURSHIP DI UNIVERSITAS ISLAM RIAU Fatmawati Moekahar; Benni Handayani; Yudi Daherman; Mufti Hasan Alfani
Jurnal Pengabdian Pada Masyarakat MEMBANGUN NEGERI Vol 4 No 2 (2020): Jurnal Pengabdian Kepada Masyarakat Membangun Negeri
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v4i2.871

Abstract

Tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah (1) Meningkatkan capacity building wirausaha muda mahasiswa/alumni Universitas Islam Riau (UIR), (2) Mahasiswa/Alumni memiliki bekal softskill dan hardskill dalam menjalankan usaha dengan competitive advantage, (3) Terbentuknya kantin terapung sebagai “Hangout place” untuk dapat mengembangkan bisnisnya. Sasaran adalah 20 mahasiswa/alumni yang merupakan pebisnis pemula di lingkungan Universitas Islam Riau. Permasalahan yang dihadapi adalah: a. Belum memiliki capacity building sebagai bekal kemampuan untuk berbisnis; b. Keterbatasan modal; c. Keterbatasan sarana dan prasarana; d. Minimnya kreatifitas produk/differensiasi; e. Kompetensi pengelola yang masih konvensional; f. Belum memiliki model bisnis yang terintegrasi. Solusi permasalahan adalah program pembinaan kewirausahaan, melalui konsep bisnis kreatif yang berbasis pada socio-technopreneurship. Kantin terapung menjadi “Hangout place” bagi para mahasiswa/alumni untuk dapat mengembangkan bisnisnya. Program yang dilakukan adalah: a. Pelatihan pengembangan skill entrepreneur yang berbasiskan socio-technopreneurship; b. Pelatihan peningkatan softskill/hardskill entrepreneur; c. Magang pada industri mitra; d. Memberikan bantuan modal usaha dalam pengembangan usaha mandiri; d. Pendampingan terhadap wirausaha menjadi wirausaha mandiri. Hasil PKM adalah a. meningkatkan softskill dan hardskill mahasiswa/alumni UIR sebagai pebisnis pemula, b. UIR memiliki “Hangout place” bagi para mahasiswa/alumni untuk dapat mengembangkan bisnisnya, dan c. Lima wirausaha mandiri.
Marketing Communication: Pengalaman Pebisnis Pemula Dalam Melakukan Branding Fatmawati Moekahar; Benni Handayani; Yudi Daherman; Mufti Hasan Alfani
Inter Komunika Vol 5, No 1 (2020): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v5i1.717

Abstract

Branding is an important factor for every businessman in the sustainability of his business. The Big brands become alternative choices for consumers in determining the products they want to buy. Therefore a brand is built with a relatively long period of time for businessman. However, for the Beginner businessman, often the brand is not a priority. They only care about how much the products they sell are in demand and are bought by consumers regardless of the brand name of the product itself. This study aims to determine the branding process carried out by the beginner businessman. Researchers look at this problem from the perspective of marketing communication. The research method used is qualitative with a phenomenological approach. Informants consisted of 20 students/graduated who are beginner businessman. The characteristics of a beginner businessman are determined at least one year of the business being run, and are the first-time businessman to have a business. The results of this study found that the branding experience of beginner businessman is done in two ways namely the name and the sign that is used as the closest identity to the product. Whereas marketing communication carried out by beginner businessmen in branding includes communication through social media, word of mouth communication, network communication, which aims to persuade consumers, build impressions and maintain customer loyalty with a simple and limited approach.
The Role of Social Media in the Intercultural Adaptation of Pekanbaru Immigrants Tessa Shasrini; Yudi Daherman
International Journal of Media and Communication Research Vol. 2 No. 2 (2021): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.203 KB) | DOI: 10.25299/ijmcr.v2i2.7344

Abstract

The role of Social Media in the process of cultural adaptation plays a very important role. Immigrants to foreign cultures have applied various technologies to assist them in cultural adaptation and acculturation processes. In recent years, the most common technique and useful that newcomers use is social media, which plays a role important in connecting people around the world together to share and exchange knowledge and cultural traditions. This research aims to find out the role of Social Media on the intercultural adaptation of Pekanbaru immigrants. By using the method qualitative descriptive through interviews with immigrants at the Pekanbaru Rudenim. Results from this study is that in the adaptation process carried out by immigrants going through several phases, honeymoon phases, culture shock, resolution and integration. Social media It has been used among migrants to maintain contact with family members and friends in their home country