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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen PROSIDING SEMINAR KIMIA Jurnal Ilmiah Mahasiswa Bimbingan & Konseling Jurnal Ilmiah Mahasiswa Pendidikan Guru Sekolah Dasar FALASIFA : Jurnal Studi Keislaman ASALIBUNA PARAMUROBI Jurnal Manajerial Auladuna : Jurnal Prodi Pendidikan Guru Madrasah Ibtidaiyah AT-Turost: Journal of Islamic Studies Prosiding Konferensi Nasional PKM-CSR Masile: Jurnal Studi Ilmu Keislaman
Nur Jannah
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Religion Humanities Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : JMM17:%20Jurnal%20Ilmu%20Ekonomi%20dan%20Manajemen

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PENGARUH TRUST CORPORATE DAN MARKETING COMMUNICATION TERHADAP CUSTOMER SATISFACTION PADA PERUSAHAAN JASA PT AAJI MANULIFE SURABAYA Nur jannah
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 6 No 01 (2019)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.045 KB) | DOI: 10.30996/jmm17.v6i01.2446

Abstract

This study aims to determine the effect of corpoarate trust and marketing communication oncustomer satisfaction on PT. AAJI Insurance Manulife Surabaya. This type of research issurvey research that uses or has used insurance services at PT.AAJI Manulife Surabaya. Thesampling technique accidental sampling, so that the number of samples obtained is 100people. The technique of collecting data uses questionnaires and tabulations that have beentested for validity and reliability. The data analysis technique used is multiple linearregression. The results of this study found that there is a simultaneous influence of corporateand communication trust on customer satisfaction and empirically the partial effect thatcorporate trust has a positive and significant effect on customer satisfaction and marketingcommunication has a positive and significant effect on customer satisfaction.Keywords: Corporate trust, Marketing Communication, Customer Satisfaction
Co-Authors Charles Parningotan Haratua Simanjuntak Cut Reza Irmayani Dwi Lesno Panglipusari Eni Widianti Fajriani Fajriani Ifa Afida Intan Safiah Khairul Umam Mar'atus Sholihah Mislinawati Mislinawati Navik Kholili Nur Laila Azizah Pramandyah Fitah Kusuma Rena Febrita Sarie Renti Yasmar Sayekti Suindyah D Syarifatul Marwiyah Wartini Wartini Yurilla Endah Muliatie