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All Journal Jurnal Ekonomi International Journal of Business and Information Technology Jurnal ABDIMAS STMIK DHARMAPALA
Wibowo, Yudho
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Humanities Computer Science & IT Economics, Econometrics & Finance

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBUATAN KEPUTUSAN KONSUMEN DALAM MEMBELI SUSU BUBUK INDOMILK Indriyati, Indriyati; Wibowo, Yudho
Jurnal Ekonomi Vol 23, No 3 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181 KB) | DOI: 10.31258/je.23.3.p.90-107

Abstract

Powder milk product experienced the enough impressive growth slowlycomparing to the economic crisis time happened since the middle of 1997. Thiswas supported with the more and more increase of people awareness of requiringthe nutrient and healthy. The demand was more and more increase to support theexisting company to enlarge the total of production resulted. Seeing the muchenough number of powder milk producers, the competition in the powder milkindustry is tight enough. Based on the case so that it needed to be identified thevarious factors influencing the decision of consumer purchase toward the powdermilk. The brand used as the research object was the brand of Indomilk powdermilk.The goals of this research were (1) to find out the factors significantly influencedthe consumer decision making in buying the Indomilk powder milk, and (2) to findout the difference of factors influencing the consumer behavior in doing decisionpurchase the powder milk product of Indomilk based on the different type ofgender, age, job, and the expense per month. The tool of data analysis used in thisresearch was the multiple regression analysis and the chi square test. Themultiple regression analysis was aimed to find out the significant factorsinfluencing to the consumer decision making in buying the powder milk ofIndomilk. The chi square test was aimed to find out the difference of factorsinfluencing the consumer decision making based on the type of gender, age, job,and the expense per month of consumer.The result of research showed of factor significantly influencing the consumerdecision making in purchasing the powder milk of Indomilk were thecharacterisric factor of individual consumer and the influence of marketingstrategy. Meanwhile the factor of environmental influence was not significant toinfluence the consumer decision making.Based on the chi square test, it was known there was not the difference of factorsinfluencing the decision of consumer purchase based on the type of gender, age,job, and the expense per month. How ever, based on age it was known there werethe difference of factors that influencing the decision of consumer purchase thatwere demography and culture factors.
MARKETING MIX STRATEGY ANALYSIS OF WARDAH PRODUCT PURCHASE DECISIONS (CASE STUDY IN PEKANBARU) Wibowo, Yudho; Arsyelan, Fajrig
International Journal of Business and Information Technology Vol. 2 No. 1 (2021): June
Publisher : LPPM STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/ijobit.v2i1.188

Abstract

This study aims to analyze the effect of marketing mix variables consisting of product (X 1 ), price (X 2 ), place/distribution channel (X 3 ) and promotion (X 4 ) on purchasing decisions (Y ) for Wardah products in Pekanbaru. This research was conducted at outlets that market Wardah products in Pekanbaru city with a total sample of 99 outlets studied with cluster sampling methode. The analysis showed that the variables of the marketing mix consisting of product ( X 1 ), price ( X 2 ), place / distribution channels ( X 3 ) and promotion ( X 4 ) are partial and simultaneously have a significant influence on product purchasing decisions Wardah in Pekanbaru. The value of the correlation coefficient (R) = 0.481 which means that the dependent variable and the independent variable have a moderate relationship. The coefficient of determination amounting to 0 .231 which means that the variables of the marketing mix contributed 23.1 % to the purchase decision.
Laporan Kegiatan Pengabdian Pelatihan Fungsi Manajemen Bagi PKK Desa Pulau Deras Kecamatan Pangean Kabupaten Kuantan Singingi Lastriani, Elvi; Fadli, Nizamil; Wibowo, Yudho; Ria, Bayu Sedih Nanda
Jurnal ABDIMAS STMIK Dharmapala Vol. 1 No. 2 (2021): Jurnal Abdimas STMIK DPR
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/jasd.v1i2.179

Abstract

Saat ini PKK masih dihadapkan oleh berbagai permasalahan termasuk diantaranya keterbatasan kuantitas, kualitas, dan distribusi sumber daya manusia. Sumber Daya Manusia yang menjadi penggerak kegiatan PKK desa Pulau Deras terdiri dari berbagai latar belakang pendidikan dan keilmuan yang berbeda-beda sehingga penyeragaman dalam bentuk pemikiran untuk mencapai arah tujuan dari organisasi menjadi penting untuk dilakukan, dimana hal ini bisa didapat melalui pelatihan-pelatihan dalam manajemen organisasi. Tujuan daari kegiatan ini dilakukan adalah untuk meningkatkan pengetahuan manajemen, Sumber Daya Manusia, dan keterampilan. Materi yang disampaikan mengenai topik pemanajemen organisasi dimulai dari memperkenalkan arti organisasi, manajemen dan pengenalan fungi dan struktur organisasi sesuai kebutuhan organisasi. Pengelolaan sumber daya manusia, dengan memperkenalkan cara memotivasi diri dan orang/anggota lain, membuat visi, misi, tujuan dan bagaimana cara melakukan evaluasi terhadap kegiatan PKK yang telah dan sedang dilaksanakan. Keterampilan soft skill dengan memperkenalkan kepemimpinan, mengasah instuisi dan informasi yang ada dalam pengambilan keputusan serta memperkenalkan tentang pencapaian kinerja jangka pendek dan jangka panjang.
Co-Authors Arsyelan, Fajrig Elvi Lastriani, Elvi Fadli, Nizamil Indriyati Indriyati Ria, Bayu Sedih Nanda