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Maksum, Ikhsan
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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BAURAN PEMASARAN DAN MINAT BELI KONSUMEN PRODUK KOSMETIK WARDAH DALAM PRESPEKTIF ISLAM Azizuddin, Imam; Maksum, Ikhsan; Fikriah, Nur Laili
Journal of Industrial Engineering & Management Research Vol. 1 No. 2 (2020): Agustus 2020
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.201 KB) | DOI: 10.7777/jiemar.v1i2.45

Abstract

Tujuan penelitian ini adalah untuk menguji bagaimana bauran pemasaran syariah berpengaruh terhadap minat beli konsumen kosmetik Wardah. Sampel penelitian menggunakan sebanyak 106 konsumen yang pernah membeli produk kosmetik Wardah dengan menggunakan kuesioner. Sampel penelitian diambil dengan purpossive sampling yang terdiri dari konsumen yang pernah dan masih menggunakan produk kosmetik Wardah. Data diolah dengan menggunakan tekhnik regresi berganda untuk menganalisis pengaruh sebab akibat antara variabel bauran pemasaran dan minat beli konsumen produk kosmetik Wardah. Hasil uji hipotesis menyatakan bahwa keseluruhan hipotesis memperoleh dukungan, yang berarti bauran pemasaran Syariah berpengaruh positif terhadap minat beli konsumen kosmetik Wardah. Implikasi praktis hasil penelitian ini menyatakan bahwa pemasar dapat mempertimbangkan konsep bauran pemasaran untuk mendukung peningkatan minat beli konsumen pada produk kosmetik halal seperti kosmetik Wardah.
The Importance of Changing Management Styles in The Digital Age Budi Hartono; Maksum, Ikhsan
Journal of Industrial Engineering & Management Research Vol. 1 No. 3 (2020): Oktober 2020
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.623 KB) | DOI: 10.7777/jiemar.v1i3.75

Abstract

Digital technology has required organizations to be more flexible. The technological changes that occur seem to exceed the speed of the organization in preparing human resources to adapt to the latest technology. Digitalization shapes organizations, work environments, and processes into new challenge zones that leaders must-have. Many organizational researchers and social science experts have tried to understand this phenomenon, but the findings are well-known in the scientific discipline do not come together in a clear picture. This study aims to add to the literature on leadership and digitization. The method used is library research to provide an analysis of leadership studies and digitization by identifying patterns of thought from previous findings. The findings in this study indicate that leaders are key figures in organizations who are ready to move toward organizations that are flexible and adaptive to digital change. Leaders need to create relationships with stakeholders and focus on collaborative efforts. With this research, it is hoped that we can contribute to advancing theoretical studies on digital transformation and digital leadership (e-digital). Limitations of this study are the absence of empirical findings to expand understanding and create a more systematic research model framework. Future research opportunities are still wide open to advance knowledge in this field.
Co-Authors Azizuddin, Imam Damayanti, Elok Fikriah, Nur Laili