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All Journal J-MIND Jurnal Manajemen Indonesia
Biby, Sapna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MEMILIKI KARTU KREDIT BANK BRI DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATING Mulfachriza, Mulfachriza; Bachri, Naufal; Biby, Sapna
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 1 (2021): J-Mind Jurnal Manajemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.191 KB) | DOI: 10.29103/j-mind.v6i1.4878

Abstract

This study is aimed to identify the influence of marketing mix and service quality to customer’s decision to have BRI credit card with life style as a variable moderating. The samples of this study are 150 of kredit card’s holders at BRI Banda Aceh Regional Office. Structural Equation Modeling (SEM) with AMOS softaware was used to analyze the data. The results of the study indicate that marketing mix dan service quality has positive and significant influence on customer’s decision to have BRI credit card. Lifestyle could moderate each of marketing mix and service quality on customer’s decision to have BRI credit card.
PERAN PROFITABILITAS DALAM MEMODERASI INVESTASI, LEVERAGE DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN Prayitno, Andi; Naz'aina, Naz'aina; Biby, Sapna
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 1 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.757 KB) | DOI: 10.29103/j-mind.v5i1.3426

Abstract

 ABSTRACT This study aimed to examin the effect of investment, leverage and dividend policy on firm value with profitability as a moderator in Non-Financial Services Companies in Indonesia during the 2014-2018 period. The number of samples in this study were 20 Non-Financial Services Companies that Paid dividend regularly during 2014-2018. The type of data was secondary data in the form of panel data obtained from the company's Annual Report. Data analysis method was Panel Data Regression. The results of this study found that leverage and profitability had a positive effect on firm value, where investment and dividend policy did not effect significantly on firm value, and profitability was able to moderate the effect of leverage on firm value, but was unable to moderate the effect of investment and dividend policy on firm value Keywords: investment, leverage, dividend policy, profitability and firm value 
Pengaruh Karakteristik Individu Dan Karakteristik Pekerjaan Terhadap Kepuasan Kerja Dengan Budaya Organisasi Sebagai Variabel Intervening Pada PT. Perta Arun Gas Mulia, Budi; Marbawi, Marbawi; Biby, Sapna
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 2 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.023 KB) | DOI: 10.29103/j-mind.v5i2.3434

Abstract

Abstract: This study aims to determine how much influence the individual characterstic and job characteristic through organization culture and its impact on job satisfaction of PT. Perta Arun Gas Lhokseumawe City. The data used is the data by distributing questionnaires to 168 employee PT. Perta Arun Gas Lhokseumawe City. To analyze the data, the statistical analysis used structure equation modeling (SEM) and processed with the help of the application Amos. The variables measured include individual characterstic and job characteristic effect toward organization culture of The PT. Perta Arun Gas Lhokseumawe City. Based on the analysis of statistical test is individual characterstic and job characteristic and organization culture affect on the job satisfaction of PT. Perta Arun Gas Lhokseumawe City. The result organization culture variable effect of full mediated on individual characterstic and job characteristic toward to job satisfaction of PT. Perta Arun Gas Lhokseumawe City. Keywords : Individual Characterstic, Job  Characteristic,  Organization  Culture and Job Satisfaction.
Co-Authors Mulfachriza, Mulfachriza Mulia, Budi Naufal Bachri, Naufal naz'aina, naz'aina Prayitno, Andi