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Journal : Journal of Language and Literature

ANALISIS WACANA IKLAN ROKOK SAMPOERNA MILD Puspita Dewi; Sulmi Magfirah
Humanitatis : Journal of Language and Literature Vol 5 No 1 (2018)
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.614 KB) | DOI: 10.30812/humanitatis.v5i1.445

Abstract

Mass media is one of the great services utilized by people who have the purpose of selling goods and providing services to the public. Mass media is the right market to promote an item or service so that choosing the right diction is a must. The purpose of this study is to identify the meaning of the sentence in the Sampoerna Mild cigarette advertisement "nggak ada Loe, nggak Rame". The research method used is descriptive qualitative using an approach that are hermeneutic and semiotic. The results of the study show that the choice of words in the advertisement has a very persuasive and interesting meaning which has very close social relations. The meaning of " nggak ada Loe, nggak Rame" is a good diction for teenagers who are quickly affected to their peers. This is because teenagers are more likely to like to hang out with their teenage friends. Language, culture and society have strong and good connection.
ONTOLOGI DALAM APLIKASI KARYA SASTRA “RONGGENG DUKUH PARUK” Sulmi Magfirah; Puspita Dewi
Humanitatis : Journal of Language and Literature Vol 5 No 1 (2018)
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.607 KB) | DOI: 10.30812/humanitatis.v5i1.447

Abstract

Ronggeng Dukuh Paruk's (RDP) literary work is a part of the work considered in the world because in some countries the literary work is one of the materials studied by students as academic studies. The purpose of this study is to examine the nature of RDP's work by looking at the ontology of the creation of these literary works. This research uses sociology of literature approach by looking at the relation between the literary works with the community context. The results of this study are that the RDP literature illustrates the tense state of political struggle and social conditions at that time. This work also explains the atmosphere of a small village with various community characters full of erotic lifestyles. This is illustrated through the Ronggeng figure namely Srintil and the inner complication of Rasus who hates the inaugural process of Srintil who will become ronggeng. One of the night process of not having mosquito nets is a ritual to become a ronggeng. Auctions of virginity like this occur in the Hamlet of Paruk, the value of sexuality highlighted by Tohari as one of the harsh criticisms that women are more valued and protected. Literary works in the form of novels written by Tohari are not only literary works that can be read and enjoyed, but Tohari emphasizes on moral values that must be imbedded in community.
KETIDAKADILAN GENDER DALAM NOVEL RONGGENG DUKUH PARUK KARYA AHMAD TOHARI Puspita Dewi
Humanitatis : Journal of Language and Literature Vol 5 No 2 (2019)
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.037 KB) | DOI: 10.30812/humanitatis.v5i2.456

Abstract

Women become a symbol of who often gets injustice and violence because she was born as female. Literary works are one of the media stories about many things in life including women's lives. Novel Ronggeng Dukuh Paruk by Ahmad Tohari as a research source. The purposes of this study are to identify forms of gender inequality in the Ronggeng Dukuh Paruk novel and analyze the factors that influence on it. The research method used is a qualitative method. The data analysis technique in this study is heuristic and hermeneutic reading. The results showed that forms of gender inequality were found in RDP novels such as sexual violence, female exploitation, and defense of the capitalist system. Sexual violence occurs because there is a system of power and control, Srintil, as a child exploited by the Kertaraja family as adults. The exploitation of women is also lasting because there are elements of kinship or close family relations between those who control and are controlled. Finally, the capitalist system that continues to run in the community, Srintil bought and sold its "virginity" to get gold. The three factors are a crucial part of gender inequality in the novel Ronggeng Dukuh Paruk (RDP) by Ahmad Tohari.