Claim Missing Document
Check
Articles

Found 3 Documents
Search

Membangun Daya Tarik Jasa dan Reputasi Merek Melalui Kualitas Layanan dan Aliansi Pasar Pada Perusahaan EMKL Susilowati, Luky
Jurnal Riset Ekonomi dan Bisnis Vol 9, No 1 (2009): Jurnal Riset Ekonomi & Bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v9i1.36

Abstract

Marketer common wishing that satisfied customer can keeping. This not easy duty remember the change can be happened anytime, good of change of itself and also appetite psychological aspect and also environmental condition change. In emulation environment which progressively tighten with entry of product innovative to marketing in one side and saturated market condition for the product of certain on the other side, duty manage the loyalty of customer become the not an easy challenge managerial. One of theme which still be limited in number research literature is topic studying use of marketing alliance, where marketing alliance represent the lateral relation at enchain the same added value and form of the symbiosis in mutual profit marketing (symbiotic marketing). Others alliance even also instruct at development a inwrought concept is make-up of cognate element of consumer to brand reputation from product marketing with. This research aim to know the Influence of Marketing Alliance of to Service Quality and also its impact to Brand Reputation and Services Attraction at one of EMKL in Surabaya.Primary data used in this research, purposive sampling has been taken to identify the sample, there was the customer’s of EMKL. Data analyzed by SEM (Structural Equation Modeling) approach through AMOS program.The result of this research show that, Marketing Alliance have positive  influence to Service Quality,  Service Quality do not have an effect on to Brand Reputation, and Service Quality have positive influence to Services Attraction.Keywords : Marketing Alliance, Service Quality, Brand Reputation, Services Attraction
Membangun Brand Loyalty Melalui Brand Trust dan Customer Satisfaction Susilowati, Luky; Sumarto, Sumarto
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 1 (2010): Jurnal Riset Ekonomi & bisnis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v10i1.29

Abstract

Business competition by the company getting fighter in the long run, these conditions require the management to be more careful in determining the competitive strategy, in order to win on competition. Thus will be able to  create high customer loyalty towards the products offered. The firm make a brand for their product, Consumer will be able to prefer the brands, it’s depend on atribut of the product and then take satisfaction.  The aim of this research to analyze Brand Trust and Customer Satisfaction influence to Brand loyalty.Variable in this research are Brand Trust, Merk Loyalty and Customer Satisfaction. Variable measured by Interval Scale and primary data used in this research. Purposive  sampling have been taken to identify the sample, there was customer who had bought twice and 18 years old. Data analyzed by  Structural Equation Modeling (SEM).The result of this research show that,  Brand Trust have  positif  influence to Customer Satisfaction, and Customer Satisfaction have positif influence to Brand Loyalty.Keywords : Brand Trust , Brand Loyalty, Customer Satisfaction
Menumbuhkan Kinerja MLM Melalui Promosi Penjualan dan Orientasi Smart-Working Susilowati, Luky
Jurnal Riset Ekonomi dan Bisnis Vol 8, No 1 (2008): Jurnal Riset Ekonomi & Binis
Publisher : Veteran National Development University of East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jrebis.v8i1.48

Abstract

In the Multi Level Marketing Firm the basic strategy to find success are try to build the profesional distributor, smart, hardworking.  These policy must  be priority for higher sales omzet.  The aim of this research to analyze Sales Promotion and Smart-working Orientation influence to Sales Performance in MLM Executive Diamond Director PT. Harmoni Dinamik–High Desert in Surabaya. Population of this research are all of distributors PT. Harmoni Dinamik–High Desert in Surabaya. Purposive sampling has been taken to identify the sample, there are down line MLM Executive Diamond Director, who has Job Performance that’s measure by Business Point (≥ 100 BP). These data analyzed by SEM approach through AMOS program. The result of this research show that; there is positive influence of sales promotion factor to Sales Performance and Smart-Working Orientation factor influential positive to Sales Performance.  Keywords : Sales Promotion, Smart-Working Orientation, Sales Performance