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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat
Rudiatno, Rudiatno
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Humanities Economics, Econometrics & Finance Education Social Sciences

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PPM PENGELOLAHAN DAN PEMBINAAN USAHA MIKRO PEMBUATAN KRUPUK MUJAIR DAN BELUT DI DUKUH KAUMAN SUMBER REJO SURABAYA BARAT Kartika, Chandra; Rudiatno, Rudiatno; Suhariningsih, Lilik; Riduwan, Riduwan; Qosim, Nanang
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 5 No 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v5i1.273

Abstract

This Community Empowerment Program activity is carried out in order to provide more assistance and provide community empowerment that has been done by partners, namely Mrs. Hj. Asmaul Husna in Sumber Rejo II Rt. 3 Rw 2 Pakal Subdistrict, Benowo Surabaya located no more than 4.1 kilometers from Wijaya Putra University. Krupuk community partnership program partner in Sumber Rejo II Village Rt. 3 Rw 2 Pakal Subdistrict, Surabaya located no more than 4.5 kilometers from Wijaya Putra University, using the surrounding residents as employees and production personnel. The purpose of this Community Empowerment Program activity is to develop SME partners production krupuk Ikan with the target to be achieved is SMEs has capital in the form of a krupuk dryer oven machine to increase production, good business management, expand the market reach, have product design, have a krupuk packaging machine and halal label krupuk products, so that SMEs have the ability to be a business that is ready to meet customer demand and ready to be competent. The methods implemented in this Community Empowerment Program are training and mentoring: training on how to use a krupuk dryer oven machine, packaging machine, business management assistance so that partners become resilient and competitive SMEs. In addition, the manufacture of TTG and adequate production equipment is also carried out in this activity. Training and mentoring activities of business management carried out by including marketing management (potential market identification, promotion, selection of sales locations, entrepreneurship (innovation of krupuk production variations), financial administration (determination of production costs and preparation of simple financial statements) and quality and health management (improvement of production design, testing to obtain halal production label certification). The result of this Community Empowerment Program is expected to increase the income and productivity of the target partner group
Model Customer Satisfaction And Customer Behaviour Intention In Improving The Dimension Of Referral Marketing, Experiental Marketing, Service Marketing Kartika, Chandra; Rudiatno, Rudiatno
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 10 No. 2 (2020)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (20594.301 KB) | DOI: 10.25139/sng.v10i2.2870

Abstract

This research aims to test and analyze customer satisfaction model and customer behaviour intention in meningkatkandimensireferral marketing, experientalMarketing, service marketing in customer user product PT. DenpooMandiri Indonesia Branch Surabayi have been respondents to the study as much as 130 people, consisting of 90 women and 40 men. This analysis uses the analysis path. Calculation of statistical analysis using SPSS aimed at calculating the significant or absence of a study. This research can contribute to the company PT. DenpooMandiri Indonesia in increasing customer satisfaction by combining the dimensions that will be researched and researchers want to help increase the sales level of Denpoo products so that the product can be felt by the customer. Findings of this research with statistical analysis calculations using SPSS Path analysis that aims to calculate the significant or absence of a study. Based on the results of the overall research of data analysis can be noted that empirically tested by Bersama–sama referral marketing variables, experiential marketing, service marketing, customer satisfaction has a significant impact to the customer behaviour intention. Customers will increase when referral marketing variables, experiental marketing, service Marketingcan be tested and can provide benefits to the community and employees of the company.
Co-Authors Cecep Kusmana Chandra Kartika, Chandra Riduwan Riduwan, Riduwan Suhariningsih, Lilik