Sartika, Didi
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Kecerdasan Manajemen dalam Pengelolaan Sekolah Unggulan Sartika, Didi
Idarah (Jurnal Pendidikan dan Kependidikan) Vol 2 No 2 (2018): Edisi Juli-Desember
Publisher : Jurusan Manajemen Pendidikan Islam Fakultas Ilmu Tarbiyah dan Keguruan (FTIK) IAIN Lhokseumawe.

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Abstract

Jumlah lembaga pendidikan yang mampu menjawab tantangan globalisasi sangat terbatas sehingga output yang dihasilkan lebih banyak yang merusak daripada sebagai solusi di masyarakat. Peran strategis organisasi SDM telah tumbuh lebih strategis disebabkan penggunaan orang dalam organisasi dapat menyediakan keunggulan kompetitif, baik domestik maupun internasional. Ditengah maraknya upaya membangun kualitas pendidikan di Indonesia adalah berdirinya sekolah unggulan. Sekolah unggulan dipandang sebagai salah satu alternatif yang efektif untuk meningkatkan keunggulan kompetitif SDM. Dalam perkembangannya animo masyarakat yang semakin meningkat dalam memasukkan anaknya ke sekolah unggulan membuktikan bahwa program ini berhasil. Artikel ini mengkaji konsep sekolah unggul. Sekolah unggul merupakan lembaga pendidikan yang memiliki keunggulan baik dari aspek tradisi keilmuannya maupun sisi transmisi dan intensitas umat Islam-. Sedangkan yang dimaksud dengan manajemen yang cerdas dalam pembahasan kali ini adalah bagaimana membangun kapasitas sekolah melalui reformulasi kelembagaan, kurikulum, dan metodologi. Perbaikan dan pengembangan sistem penyelenggaraan pendidikan dapat dilakukan dengan melakukan evaluasi secara terus menerus terhadap kelayakan dan kinerja sekolah. Hal tersebut membutuhkan suatu strategi yang cerdas yang terimplementasikan lewat sebuah sistem manajemen yang kreatif dan inovatif. Dalam artikel ini melalui kajian teori menghasilkan kesimpulan dalam pengelolaan sekolah efektif. Karakteristik dari implementasi manajemen yang cerdas antara lain: (1) bekerja dengan target (skala prioritas); (2) menyusun strategi berjangka; (3) mengelola jaringan bisnis; (4) mengelola perubahan; (5) pengembangan kapasitas organisasi (kreativitas dan inovasi); (6) menciptakan karakteristik kekhasan sekolah yang menjadi program unggulan; In fact, there is a big gap between good and bad educational institutions. Good schools are supported by sufficient funding. Then it is not surprising graduated from bad school instead become problems in the society. Accordingly, need improvement of the education system with optimizing teacher capability in the school. The strategic role of human relation organization has grown rapidly, because optimization of people in organizations produced a competitive advantage, good a domestic and international scale. School term, has a meaning print quality graduates. In the middle of building education quality in Indonesia are established effective school. The effective school viewed as one of the alternative to raise up a competitive advantage of human relation. Nowadays, public interest increase to register his child to school has proven this program was successful. Hence, his articles will discuss effective school concept. The effective school is an educational institution who have excellence both in terms of knowledge and transmission intensity side -Moslems society-. The implementation of effective education process is an accumulative product of all school services and the influence of atmosphere, culture, climate pleasurable created by school. The meaning of smart management in this session is how to build school capacity through institutional reform, curriculum and methodology. The development of education management system can be done with continuous evaluation towards school performance feasibility. Accordingly requires a good strategy implemented through a creative and innovative management system for that matter. This article tries to draw conclusions in school management effectiveness implementation. The characteristics of smart management implementation among others (1) work with target (priority scale); (2) develop a futures strategy; (3) managing business networks; (4) managing sustainable change; (5) organizational capacity development; (6) creating characteristics of the peculiarity school which is a superior program.
Perencanaan Strategi Pemasaran Jasa Pendidikan Sekolah Tinggi Ilmu Tarbiyah (STIT) Simeulue Aceh Melalui Pendekatan Bauran Pemasaran (Marketing Mix) Sartika, Didi
Idarah (Jurnal Pendidikan dan Kependidikan) Vol 3 No 2 (2019): Juli-Desember 2019
Publisher : Jurusan Manajemen Pendidikan Islam Fakultas Ilmu Tarbiyah dan Keguruan (FTIK) IAIN Lhokseumawe.

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Abstract

This research concerns with services marketing strategy planning of education at High School of Education Simeulue Aceh with the aim of finding out the marketing strategy planning of High School with a marketing mix approach. The type of research used in this study is a qualitative method with semi-structured interview, observation, and documentation as data collection methods. This was motivated by an effort to create Islamic high school institutions to have quality, so that they are able to compete with other high school institutions. The marketing of educational services are intended to create conductive and stable marketing condition, so as to have a positive impact on those who are involved in the marketing process, (both the higher educational institution as a procedure and the community as consumers). Based on the result of the research conducted at STIT Simeulue Aceh, the marketing strategy of educational services was implemented through the application of Marketing Mix Theory (products, prices, place, promotions, human resources, physical evidence and processes) by utilizing its competence. As the only private Islamic institution in Simeulue Regency, Aceh Province, it has a positive impact in developing higher educational institutions so that it can make alternative Islamic education both traditional and modern Muslim communities as marketing segmentation of its educational services. However, on the other hand, the existence of STIT Simeulue Aceh is still new, the building facilities are still minimal and the department opened is only one major in Islamic Education (PAI) so that it has not made it as a primary choice for consumers of educational services. Furthermore, this paper looked critically at how the marketing strategy planning carried out by STIT Simeulue Aceh in increasing its marketing.