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PERUBAHAN PASAR DI ERA DISRUPTIF: ANALISIS ETIKA BISNIS ISLAM Maghfirah, Fitri
AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah Vol 1 No 2 (2019): AT-TIJARAH Vol. 1 No. 2 July-December 2019
Publisher : Faculty of Islamic Economics and Business, IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The discourse that occurred as a result of the 4.0 industrial revolution, besides having a positive impact also had a negative impact on some of the old market participants (incumbent) or conventional business people. Many of the incumbents feel threatened, this is because consumers in old markets or conventional markets have started to switch to new markets by incarnating through digital markets or the internet of things / internet for everything. In this article, the author wants to analyze the implications of the disruptive era for the sustainability of conventional markets. The research was conducted through a qualitative methodology, and reviewed through a business approach. Based on the analysis conducted by the author on some general description of the implications of the disruptive phenomenon on the sustainability of conventional markets through the concept of Islamic Business Ethics, the authors conclude that conventional business practitioners in the face of the industrial revolution 4.0, should align their markets with human development in this digital era. This is based on Islamic business ethics principles, which encourage business practitioners to do their best in developing their business. In addition, which is in accordance with the facts, that the occurrence of disruptive phenomena is inevitable, especially in the business world. Therefore, with the incumbent adjustments to new market patterns, this is one of the golden strategies in boosting the market, because inevitably the new market already has a place among consumers in this digital era. Keywords: Market, Disruptive, Islamic Business Ethics. Abstrak Diskursus yang terjadi akibat dari revolusi industri 4.0, selain berdampak positif juga berdampak negatif bagi sebagian incumbentatau para pelaku bisnis konventional. Banyak diantara para incumbent yang merasa terancam, hal ini diakibatkan karena pasar konventional sudah mulai berekonstruksi menjadi pasar baru dengan menjelma melalui digitalmarketplaceatau serba-serbi internet of things/internet for everything.Oleh karena itu, dalam artikel ini penulis hendak menganilisis tentang implikasi dari era disruption terhadap keberlangsungan pasar konventional. Penelitian akan dilakukan melalui metodologi kualitatif, dengan jenis penelitian field research,yang ditinjau melalui pendekatan bisnis. Berdasarkan analisis yang penulis lakukan melalui konsep Etika Bisnis Islam, bahwa para pelaku bisnis konventional dalam menghadapi revolusi industri 4.0 yang berimplikasi pada perubahan pasar haruslah berusaha menyelaraskan pasar mereka dengan perkembangan manusia di era internet for everything ini. Hal tersebut didasarkanpada prinsip etika bisnis Islam yang menganjurkan para praktisi bisnis untuk melakukan yang terbaik dalam pengembangan bisnisnya. Di samping itu, terjadinya fenomena disruption sudah tidak mungkin bisa dielakkan lagi, khususnya dalam dunia bisnis. Oleh karena itu, dengan adanya upaya penyelarasan oleh incumbent terhadap pola indutrialisasi di era disruption, karenafenomena ini merupakan salah satu peluang emas dalam mendongkrak pasar, dengan kondisi laju pasar yang mau tidak mau pasar baru sudah diterima oleh konsumen di era digital ini. Kata kunci:Pasar Konventional, Disruption, Etika Bisnis Islam.
Social Media as a Medium of Da’wah: Religious Transformation among Online Da’wah Audience on TikTok Platform Maghfirah, Fitri; Andriani, Fitria; Mirzal, Husnul
LENTERA VOL 5, No 01 (2021): LENTERA
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i1.3090

Abstract

This study aims to examine the da’wah activities movement in the Tik Tok application, and the religious transformation that is felt by listeners of Da’wa in the Tik Tok application. This study used a qualitative method with a phenomenological approach. Data collection was carried out through interview techniques, observation, questionnaire distribution, and in-depth review of previous research literature. The results of this study indicate that the Tik Tok media has been colored by creative Islamic da’wah video content so that it can attract a lot of attention from Tik Tok users, as well as being a breakthrough to eliminate negative justifications that are often pinned generally on Tik Tok . The creativity carried out by Da’wa Tik Tokers can be classified as a modern reconstruction of da’wah, so that the message conveyed seems more relaxed and in accordance with the times. Meanwhile, with the presence of da’wah content on Tik Tok, listeners have experienced several religious transformations, such as getting closer to Allah, avoiding bad deeds, gaining mental peace, and increasing spiritual values. The religious transformation experienced by listeners of Da’wa on Tik Tok is not only caused by the da’wah content on Tik Tok but may also be caused by other external factors. The results of this research are expected to be useful as an inspiration to da’wah activists to try to do da’wah activities in creative and innovative ways, one of which is through the Tik Tok application. In addition, this research is expected to be able to add literature in the field of Islamic studies, especially in the field of da’wah. Keywords: Da’wah, religious transformation, and Tik Tok.