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Pengaruh Aktivitas Rantai Nilai Terhadap Kualitas dan Inovasi Produk Gerai Alun Segara; Titik Kusmantini; Yekti Utami
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 1 No 3 (2019): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.64 KB) | DOI: 10.35899/biej.v1i3.71

Abstract

This study was inspired by the scarcity of furniture raw materials so that the furniture SMEs should regulate their value chain activities to maintain their product quality and innovation. The observed value chain dimensions in this study were customer focus, research and development management, process management and supplier management. This study was intended to find out the effect of value chain activities on product quality and innovation. The samples were 31 furniture SMEs in Bantul, Special Territory of Yogyakarta. They were selected through census. The data were then analyzed through multiple linear regression. The result showed that the customer focus affected both product quality and innovation, research and development management affected product innovation, process management affected product quality and supplier management influenced both product quality and innovation.
Evaluasi Misfit-Score Strategi Pemanufakturan dengan Strategi Bisnis Serta Dampaknya pada Kinerja Operasional Titik Kusmantini
Jurnal Siasat Bisnis Vol. 11 No. 3 (2006)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

This research was established based on organizational kesesuaian hubungan theory, where in the formulation of strategic decision in manufacturing strategic must be alingment with business strategy. The higher congcruence can create higher performance. The hypothesis was tested with multiple regression models and the degree of fit (misfit-score) to computing with euclidean distance as regression coeficient.Keyword: Manufacturing, Business, Performance, Misfit-Score.
THE EFFECT OF SERVICE FEATURES ON LOYALTY IN MEDIATION OF BNI TAPLUS UGM CUSTOMER SATISFACTION Benny Umbara; Haddy Suprapto; Titik Kusmantini
Seminar Nasional Informatika (SEMNASIF) Vol 1, No 1 (2021): Inovasi Teknologi dan Pengolahan Informasi untuk Mendukung Transformasi Digital
Publisher : Jurusan Teknik Informatika

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Abstract

The increasing number of banking companies are switching to work on the consumer market, resulting in higher competition between banks. This research was conducted to analyze and determine the effect of BNI Taplus service features on customer satisfaction and customer loyalty and the effect of BNI Taplus service features on customer loyalty mediated by customer satisfaction. The data were obtained by distributing surveys to several respondents. The sample consisted of 100 respondents. This research analysis test using path analysis with the SEM method. The results of this research analysis test found several things that service features did not have a significant effect on customer satisfaction and loyalty of BNI Taplus UGM Yogyakarta Branch. While customer satisfaction is able to mediate positively and significantly the effect of service features on customer loyalty at BNI Taplus UGM Yogyakarta Branch.
Antecedents and Implications of Innovation Capability: Empirical Study of Bakpia MSMEs in Yogyakarta Baroroh Dwi Nurhayati; Titik Kusmantini; Tri Wahyuningsih
Journal of Indonesian Economy and Business Vol 36 No 2 (2021): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2800.374 KB) | DOI: 10.22146/jieb.v36i2.1399

Abstract

Introduction/Main Objectives: This research examines the antecedents and implications of innovation capability, empirically. The outcomes aim at contributing to the knowledge and understanding about the main driver of innovation capability. Background Problems: Yogyakarta is known for its many and varied charms, its tourist attractions, the availability of facilities and infrastructure to support tourism, such as souvenir sellers. But there is known that number of total foreign and domestic tourists has been a decrease in 2018 (Semester I by 11.51% and II by 3.33%), also in 2019 (Semester I by 11.23%). This is a challenge for MSMEs in the tourism sector and MSMEs in other sectors that support tourism, such a souvenir seller. Bakpia is one of the well-known products of the food and beverage sector in Yogyakarta often bought for souvenirs. The Bakpia MSMEs’ innovations were triggered by competition among the Bakpia producers in Yogyakarta. Therefore, every Bakpia MSME must be competitive to survive in the market. Thus, there is a need to improve their innovation capability, which will impact the innovation performance of the Bakpia MSMEs in Yogyakarta. There is a gap in the research regarding the influence of the factors that are predicted to build innovation capability. Novelty: Previous studies’ results indicate that the influence of knowledge donating and knowledge collecting about innovation performance is not yet conclusive. Therefore, this study aims to fill the gap in the previous research by examining the role of capability as a mediating between knowledge sharing process (knowledge donating and knowledge collecting) to innovation performance. Research Methods: Forty-eight items of data were obtained from Bakpia MSMEs in Yogyakarta through a survey conducted by distributing questionnaires directly to them. The data were analyzed using PLS-SEM via SmartPLS version 3.3.2. Findings/Results: This study shows that the direct and indirect effects of sharing knowledge (which includes donating and collecting knowledge) about innovation performance are found to be positive but not significant. The results also indicate that innovation capability does not significantly mediate knowledge donating and knowledge collecting about innovation performance. Meanwhile, the influence of innovation capability on innovation performance was found to be positive and significant. Conclusion: The antecedents are insignificant for innovation capability, but the antecedent’s constructs still act as a driver to build innovation capability.