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PENGARUH MOTIVASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. PERKEBUNAN NUSANTARA X SURABAYA Prakasita, Devira; Andarini, Sonja
Jurnal Bisnis Indonesia Vol 11, No 02 (2020): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

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Abstract

Perusahaan dalam menjalankan bisnis yang dapat saling berinteraksisalu sama lain untuk mendapalkan laba. Sumber daya manusia memiliki peranpenling dalam menjalankan perusahaan. Tujuan penelitian ini untukmengetahui pengaruh motivasi dan komitmen organisasi terhadap kinerjakaryawan pada PT. Perkebunan Nusantara X Surabaya baik seeara simultandan parsial. Jenis penelitian menggunakan deskriptif dengan pendekatankuantitatif. Populasi dalam penelitian ini adalah karyawan PT. PerkebunanNusantara X Surabaya. Teknik pengambilan sampel adalah probabilitysampling dengan Proportionate Stratified Random Sampling, dengan sampelenam puluh lima karyawan. Untuk membuktikan hipotesis yang diajukan,digunakan Analisis Regresi Linier Berganda, Uji F dan Uji T. Hasil penelitianmenunjukkan bahwa Motivasi dan Komitmen Organisasi berpengaruhsignifikan seeara simultan terhadap Kineija Karyawan. Variabel MotivasiKerja berpengaruh signifikan seeara parsial terhadap kinerja karyawan,variabel Komitmen Organisasi berpengaruh signifikan seeara parsial terhadapkinerja karyawanKata Kunci: Motivasi, Komitmen, Kinerja Karyawan
PEMBERDAYAAN PEREMPUAN NELAYAN DALAM PENGEMBANGAN USAHA NUGGET KERANG DESA BLURU KIDUL KECAMATAN SIDOARJO KABUPATEN SIDOARJO Tukiman, Tukiman; Rosida, Rosida; Andarini, Sonja
JPSI (Journal of Public Sector Innovations) Vol 2, No 2 (2018): Mei 2018
Publisher : Department of Public Administration, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.263 KB) | DOI: 10.26740/jpsi.v2n2.p51-55

Abstract

Community service is done by the empowerment of women fishermen by developing shell nugget in Bluru Kidul Village, Sidoarjo Sub-district, Sidoarjo Regency. This activity was conducted from March to June 2018, the methods of community service are training, mentoring, and practice of making shell nugget according to the receipe of dough that flavor and hygiene, marketing management practices of packaging and labeling. It aims to create an independent and creative society in projecting their future, the family of fishermen in Bluru Kidul Village, Sidoarjo Sub-District, Sidoarjo Regency, so that they will no longer rely on local government in developing home industry business in their village. In addition, they will be able to stand on their own with potential in their area. Management system based on independence and creativity in the development of shell nugget production is still rare. Therefore, Bluru Kidul Village is expected to be a pilot village especially in the production of shell nugget in East Java in particular, and in Indonesia in general, especially for coastal villages.
PEMBERDAYAAN PEREMPUAN NELAYAN DALAM PENGEMBANGAN USAHA NUGGET KERANG DESA BLURU KIDUL KECAMATAN SIDOARJO KABUPATEN SIDOARJO Tukiman, Tukiman; Rosida, Rosida; Andarini, Sonja
JPSI (Journal of Public Sector Innovations) Vol. 2 No. 2 (2018): Mei 2018
Publisher : Department of Public Administration, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.263 KB) | DOI: 10.26740/jpsi.v2n2.p51-55

Abstract

Community service is done by the empowerment of women fishermen by developing shell nugget in Bluru Kidul Village, Sidoarjo Sub-district, Sidoarjo Regency. This activity was conducted from March to June 2018, the methods of community service are training, mentoring, and practice of making shell nugget according to the receipe of dough that flavor and hygiene, marketing management practices of packaging and labeling. It aims to create an independent and creative society in projecting their future, the family of fishermen in Bluru Kidul Village, Sidoarjo Sub-District, Sidoarjo Regency, so that they will no longer rely on local government in developing home industry business in their village. In addition, they will be able to stand on their own with potential in their area. Management system based on independence and creativity in the development of shell nugget production is still rare. Therefore, Bluru Kidul Village is expected to be a pilot village especially in the production of shell nugget in East Java in particular, and in Indonesia in general, especially for coastal villages.
Strategi Pemasaran Dengan Analisis Swot Pada Kopi Zest Sidikalang Di Kabupaten Dairi, Sumatera Utara Ginting, Doni Pranata; Andarini, Sonja
Jurnal Ilmu Komputer dan Bisnis Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021)
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/jikb.v12i2.118

Abstract

Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi pemasaran yang tepat pada Kopi Zest Sidikalang dengan analisis SWOT. Metode penelitian yang digunakan adalah deskriptif dengan menggunakan teknik pengambilan data wawancara mendalam (in depth interview) pada pemilik, karyawan dan konsumen yang berkaitan dengan strategi pemasaran berdasarkan indikator bauran pemasaran 4P (product, price, place, promotion). Dari hasil analisis diagram SWOT, Kopi Zest Sidikalang saat ini menempati titik kuadran I, dimana strategi pemasaran mendukung strategi yang agresif pada berbagai peluang dan kekuatan yang dimiliki. Strategi yang harus diterapkan dalam kondisi ini yaitu mendukung pertumbuhan yang agresif (Growth Oriented Strategy). Strategi SO (Kuadran I) yang bisa diterapkan oleh Kopi Zest Sidikalang yaitu: mempertahankan kualitas dan kekhasan produk, meningkatkan kerjasama kemitraan dengan Pemerintah, dan memperluas jaringan pemasaran.