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Product Design Assistance Activities and Product Innovation Counseling and Digital Marketing in Community Service in Rejowinangun Village, Kademangan Sub-District, Blitar Regency Purbasari, I. Y.; Sugiarto; R. Alit
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Rejowinangun village in Blitar Regency has the slogan "Village of UMKM (MSME-Micro, Small, and Medium Enterprises)". This village has been a home of many MSMEs which provide jobs for local residents and ready to sale food production. This is in line with the development of tourism in the village of Plosorejo, Kademangan sub-district, Blitar Regency, namely Kampung Coklat, which increases the number of MSMEs in the Kademangan District area. Rejowinangun village is one of the main supplier of Kampung Coklat. Unfortunately, this increase was not accompanied by an increase in sales. The number of MSMEs is increasing but the level of sales is declining, due to the increase in MSMEs which offer the same products as that of the current MSMEs, while the marketing area is not expanding. The lack of mastering good marketing techniques, as well as the lack of technological knowledge to do electronic marketing are said to be the cause, so that these small business operators can only rotate in the area where the MSMEs are established. On the other hand, these MSMEs have rather poor method in terms of packaging design, which are less attractive and do not provide more information for prospective buyers. Another cause is that local tourists or prospective consumers have no information about where to buy products directly from local residents, apart from the tourism place there, even though the prices offered by MSMEs are so much cheaper than that of in the tourism galleries or outlets. This community service scheme aimed to help the MSMEs in Rejowinangun village to increase their revenue by providing better and more attractive product designs and expand their marketing strategy to make use of digital marketing. New designs have been created and a web-based application has been developed to help MSMEs reach a broader market outside their village, or even outside Blitar Regency. After the deployment of the new designs and the use of digital marketing, they are still being monitored periodically about the development of their product marketing results.
The Development of System Monitoring and Evaluation of Research Output and Community Service (SIMONEL) R. Alit; Sugiarto
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Information systems are currently needed by various companies in the world. Even more, Information systems provide convenience in helping companies to obtain desired target. This information system can also assist in Output Data Management Research and Community Service. In this case the research is conducted at LPPM (Institution Research and Community Service) In making this system, RAD (Rapid Application Development) method is used. This method is almost similar to the Waterfall method but the work done is faster.Because users and researchers copy work together in making this information systemimplementation, this application uses the Codeigniter Framework and MySQL as database. In making this information system, it is expected to facilitate lecturers in the UPN"Veteran" East Java to include research and support in terms of research and community service. And it is expected that the next writer will continue this research so that the current system must be further developed.
Superior Product Sales Strategy of UMKM in Desa Rejowinangun, Kecamatan Kademangan, Kabupaten Blitar Using Online Marketing Media Putra, C. A.; R. Alit; Y. V. Via
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Desa Rejowinangun is one of villages located in Kecamatan Kademangan, Kabupaten Blitar. This village has potential in form of Micro, Small and Medium Enterprises. In this village, majority of population make a living as traders or entrepreneurs, so that Desa Rejowinangun is dubbed as UMKM Village. Many of real problems faced by UMKM actors in this village. Most important problem is related to marketing of UMKM products. Business people in Desa Rejowinangun are still relying on conventional methods of carrying out marketing business so far. Using conventional sales model, many UMKM sell their products indirectly to consumers, but through orders or requests from distributors or stores. Production of UMKM, which were mostly sold to second hand, made UMKM not maximal in gaining production profits because profits had to be shared with second hand distributors. In an effort to increase economic value of UMKM in this village, there are ideas to develop economic values and marketing methods that utilize information technology and social media. One of them is sales strategy through online marketing and by utilizing social media. UMKM actors will get many benefits with production sales model directly to consumers, one of which is UMKM can sell their products directly to consumers with brands and packaging issued directly by producers. UMKM will have advantage of using information technology to increase economic value of UMKM in this village, which is expected to increase income and added value to Desa Rejowinangun as a UMKM village.