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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE
Chomsun Farochi
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Biochemistry, Genetics & Molecular Biology Chemistry Health Professions Medicine & Pharmacology Public Health

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PENGARUH HARGA DAN KEPERCAYAAN MERK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GO-JEK Farochi, Chomsun; Hidayat, Rahmat; Hidayat, Rahmat
Aksara Public Vol 2 No 2 (2018): Mei (2018)
Publisher : EDUTECH CONSULTANT

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Abstract

Price is a company management system that will determine the appropriate basic price for the product or service and also need to determine strategies related to discounts, payment of freight costs, and various related variables. While a trusted brand is a brand reliability capability, based on consumer confidence that the product is able to meet the promised value and brand intentions based on consumer belief that the brand is able to prioritize the interests of consumers. Therefore, this study aims to determine whether the price and trusted brand effect on consumer purchasing decisions Go-Jek. In this study, researchers want to know how big these variables affect purchasing decisions. The results of this study indicate that there is a relationship between price and trusted brand to the purchase decision with F test results of 48.719 while F table can be seen by using f table with residual free degree (df) that is 97 as denominator and df regression is 3.94. Since F arithmetic (48.719)> F table (3.94) then H1 accepted. Based on the significance, visible column sig is 0,000 that means the probability of 0,000 <0.05 then H0 is rejected, then a significant difference between the price and the trusted brand on consumer purchasing decisions Go-Jek.
PENGARUH HARGA DAN KEPERCAYAAN MERK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GO-JEK Chomsun Farochi; Rahmat Hidayat
Jurnal Akrab Juara Vol 3 No 2 (2018)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Harga adalah sistem manajemen perusahaan yang akan menentukan harga dasar yang tepat untuk produk atau layanan dan juga perlu menentukan strategi yang berkaitan dengan diskon, pembayaran biaya pengiriman, dan berbagai variabel terkait. Sedangkan merek tepercaya adalah kemampuan keandalan merek, berdasarkan kepercayaan konsumen bahwa produk tersebut mampu memenuhi nilai yang dijanjikan dan niat merek berdasarkan keyakinan konsumen bahwa merek tersebut dapat memprioritaskan kepentingan konsumen. Oleh karena itu, penelitian ini bertujuan untuk mengetahui apakah harga dan pengaruh merek yang dipercaya pada keputusan pembelian konsumen Go-Jek. Dalam penelitian ini, peneliti ingin mengetahui seberapa besar variabel-variabel ini mempengaruhi keputusan pembelian. Hasil penelitian ini menunjukkan bahwa ada hubungan antara harga dan kepercayaan merek terhadap keputusan pembelian dengan hasil uji F sebesar 48,719 sedangkan F tabel dapat dilihat dengan menggunakan f tabel dengan derajat bebas residu (df) yaitu 97 sebagai penyebut dan df regresi adalah 3,94. Karena F hitung (48,719)> F tabel (3,94) maka H1 diterima. Berdasarkan signifikansi, terlihat kolom sig adalah 0,000 yang berarti probabilitas 0,000 <0,05 maka H0 ditolak, maka perbedaan yang signifikan antara harga dan merek yang dipercaya pada keputusan pembelian konsumen Go-Jek. Kata kunci: Harga, Merek Tepercaya, Keputusan Pembelian.
STRATEGI PEMASARAN PT.EIGERINDO MELALUI E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN Nellya ningsih; Chomsun Farochi; Rahmat Hidayat
Jurnal Akrab Juara Vol 4 No 1 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

The marketing strategy is defined as the analysis of the development and implementation of the strategy in the strategy of determining the target market for the products in each business unit, marketing goal setting, and the development, implementation, and management of the marketing program strategy, positioning the market designed to meet consumer desires target markets. One of them with the use of information systems in the product marketing activities. One of them promote it through e-commerce. Which can make consumers in deciding to make a purchase decision for these products. This research was conducted in PT.Eigerindo. Before knowing the effect of E-Commerce on purchasing decisions, the normality test. Normality test result is normal, because the sig of 0.200> 0.05 (alpha). Furthermore, using ANOVA test. Results obtained from ANOVA test F value of 111.554, while F tables can be viewed using the f table with residual degrees of freedom (df) of 98 as a denominator and df regression is 3.94. Because the F count (111.554)> F table (3.94) then H1 accepted. Based on the significance, visible column sig is 0,000 that means the probability of 0,000 <0.05 then H0 is accepted
Co-Authors Nellya ningsih Rahmat Hidayat