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Penambangan Teks Pada Tujuan Wisata di Bandung Raya (Studi Kasus: Tangkuban Perahu dan Kawah Putih) Abdurrahman Rahim Thaha; Fauzan Aziz
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.172

Abstract

Indonesia has a variety of tourism destinations that attract domestic and foreign tourists. The level of foreign tourist arrivals in 2019 has reached 16 million tourists from various countries. The tourism sector occupies the fourth position as the largest foreign exchange earner for the country, amounting to the US $ 20 billion. West Java is one of the provinces in Indonesia which has a variety of tourism potentials that attract domestic and foreign tourists. One of the three main tourist destinations in West Java is Bandung Raya with nature theme destinations namely Tangkuban Perahu and Kawah Putih. One factor that drives the tourism industry to develop is tourist comfort. Tourist comfort can be seen from tourist reviews on various travel sites. The development of information communication technology makes a variety of information and data reviews of a tourist spot can be accessed quickly. Review in traveling site can be used as a reference for tourists’ tourism destinations and provide feedback for relevant stakeholders. One of the biggest travel review sites in the world is Trip Advisor. The purpose of this study is to analyze the reviews on two nature-themed tourism objects namely Tangkuban Perahu and Kawah Putih to obtain valuable information. This method is done by using text mining on all English-language reviews on the Trip Advisor site on tourism object. The steps are to collect data, preprocessing data, matrix term documents. Output consist of term frequency, word cloud and sentiment analysis with emotional classification. Research findings illustrate that text mining can be applied to travel reviews for tourism destinations in Indonesia. Obtained analysis related to tourist destination ratings above the average that can still be improved, the frequency of tourist terms filled with positive words even though expensive word appear, Ekman's emotional sentiment classification is dominated by emotional joy which means tourists feel comfortable in enjoying the tourism object, and emotional sentiment term frequency of sadness and anger can be stakeholder input for tourism destinations. Keywords: tourism destination, text mining, review, Bandung, sentiment analysis
HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST Ati Mustikasari; Abdurrahman Rahim Thaha; Astri Wulandari
Jurnal Aplikasi Manajemen Vol 20, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.10

Abstract

As the number of internet users and social media users grows, it has a beneficial influence on businesses in attracting various types of business possibilities to market and launch their products via the internet or social media. Instagram is a social network frequently used by businesses in Indonesia to launch, advertise, and update their customers about their products. The Instagram advertising function can give a new option for businesses to help sell their products. This study aimed to determine the effect of interactivity on advertising on social media Instagram through hedonic motivation on consumer purchase intention in the Bandung. The quantitative research approach utilized the SEM (Structural Equation Model) analytical methodology and SmartPLS software. This study's participants were 400 Instagram social media users in Bandung who had viewed advertising presented on Instagram. According to the findings of this study, the interaction that comes from advertising material via hedonic motivation has little influence on the purchase intention of Instagram users who have seen commercials promoted in Bandung. Further researchers can add more unknown factors to determine the impact of interaction on customer purchase intention in Instagram advertising via hedonic motivation. Furthermore, other researchers can do the same research but with other research objects, and the findings can be utilized to compare with this research.
Penanganan Kredit Macet Pada Bank Perkreditan Rakyat (BPR) Subang Abdurrahman Rahim Thaha; Luki Natika; Iwan Henri Kusnadi
The World of Business Administration Journal Volume 2 Issue 2 Desember 2020
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v2i2.941

Abstract

Penelitian Efektivitas Program Pemberdayaan Nelayan bertujuan untuk mengetahui bagaimana efektivitas program Pemberdayaan Nelayan pada Dinas Perikanan Kabupaten Subang. Lokasi yang dijadikan objek penelitian yaitu Program Pemberdayaan Nelayan di Kecamatan Blanakan Kabupaten Subang. Penelitian ini membahas tentang hal-hal yang berkaitan dengan efektivitas Program Pemberdayaan Nelayan dalam menjalankan program untuk meningkatkan kesejahteraan nelayan. Dalam penelitian ini penulis menggunakan metode penelitian deskriptif kualitatif melalui observasi dan wawancara, studi kepustakaan dan dokumentasi. Metode pengumpulan data diperoleh langsung dan dokumen diperoleh dalam bentuk pertauran-peraturan sedangkan pengolahan data dengan menganalisis hasil wawancara dan observasi. Hasil penelitian menunjukan bahwa efektivitas program Pemberdayaan Nelayan pada Dinas Perikanan Kabupaten Subang belum efektif sesuai dengan teori pengukuran efektivitas program menurut Sutrisno. Hal ini dapat dilihat dari kurangnya kesadaran para nelayan akan pentingnya program pemberdayaan nelayan serta masih terdapat Nelayan yang tidak memahami hak dan kewajibannya, belum semua nelayan mendapatkan bantuan dari pemerintah dan sosialisasi yang dilakukan pemerintah belum maksimal. Research on the effectiveness of the fishermen empowerment Programs aims to find out how the effectiveness of the fishermen empowerment program in Subang district fisheries service. The location that was made the object of research was the fishermen empowerment program in Blanakan Subang district, subang Regency. This research discusses matters relating to the effectiveness of fishermen empowerment programs in carrying out programs to improve the welfare of fishermen. In this study the authors used descriptive qualitative research methods through observation an interviews, literature study and documentation. Data collection methods are obtained directly and documents are obtained in the form of regulations while managing data by analyzing the results of interview and observations. The results showed that the effectiveness of the fishermen empowerment program in Subang district fisheries service was not yet effective based on the theory of program effectiveness measurement according to Sutrisno. This can be seen from the lack of awareness of fishermen about the importance of fishermen empowerment programs, there are still fishermen who do not understand their rights and obligation and not all fishermen get help from the government and the government socialization has not been maximized.
Analisis Sentimen Destinasi Wisata Geopark Ciletuh Fauzan Aziz; Abdurrahman Rahim Thaha; Nizar Abdan Ma"ruf
Jurnal Ilmiah Pariwisata Vol 27 No 1 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i1.1469

Abstract

West Java has a road map for 2017-2020 related to developing world-class tourist destination areas. Bandung, Cirebon, and Ciletuh and their surroundings are included in the three priority areas of tourist destinations in West Java. Ciletuh and its surrounding tourist destinations have the lowest search popularity compared to Bandung and Cirebon areas. This study aimed to determine the level of satisfaction of tourists visiting the Ciletuh area and its surroundings. This study uses sentiment analysis using the orange application with the Vader method for sentiment classification and Ekman for emotion classification. The data is taken from Google Maps and Google Reviews in English in Ciletuh and surrounding tourist destinations using web scraping techniques. The sentiment analysis results show that tourists visiting Ciletuh and its surrounding tourist destinations have a high level of satisfaction. Positive sentiment on reviews reached 77.56%, neutral sentiment 17.15%, and negative sentiment 5.29%. The emotion classification analysis was dominated by joy at 61.5%, followed by surprise, fear, sadness, anger, and disgust. Many negative sentiments and emotions are related to difficult road access to tourist attractions. This research is expected to be input for stakeholders regarding positive and negative reviews on Ciletuh tourist destinations and their surroundings. Keywords: Sentiment Analysis, Ciletuh, Review, Tourist
KOMUNIKASI PEMBANGUNAN DALAM PEMBERDAYAAN MASYARAKAT MENUJU DESA UNGGUL DAN MANDIRI Deni Nurdyana Hadimin; Tatang Sudrajat; Hersusetiyati Hersusetiyati; Witri Cahyati; Fauzan Aziz; Pupi Indriarti Zaelani; Muhammad Dadi Priadi; Yuyun Yuniarsih; Sandra Irawaty; Reza Saeful Rachman; Hayun Setiawan; Adi Permana Sidik; Abdurrahman Rahim Thaha; Nunung Sanusi; Barick Ahmad Setiawan; Widyapuri Prasastiningtyas; Roni Tabroni; Yadiman Yadiman
Jurnal Abdimas Sang Buana Vol 1, No 2 (2020): Jurnal Abdimas Sang Buana - November
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.077 KB) | DOI: 10.32897/abdimasusb.v1i2.504

Abstract

Dalam rangka mewujudkan desa unggul dan mandiri pemerintahan desa perlu mempersiapkan sumber daya manusia yang unggul dari mulai pimpinan pemerintah desa, aparat desa dan seluruh masyarakat desa. Untuk mewujudkan hal tersebut diantaranya dapat dilakukan melalui proses komunikasi pembangunan. Komunikasi pembangunan merupakan proses penyampaian materi dalam rangka meningkatkan sesuatu agar menjadi lebih baik. Secara luas pengertian komunikasi pembangunan adalah sebagai aktivitas pertukaran pesan secara timbal balik diantara semua pihak yang terlibat dalam usaha pembangunan, terutama masyarakat dan pemerintah, sejak dari proses perencanaan, pelaksanaan dan penilaian terhadap pembangunan. Kegiatan yang dilakukan oleh Fakultas Ilmu Komunikasi dan Administrasi Bisnis (FIKA) dalam rangka pemberdayaan masyarakat menuju desa unggul dan mandiri diantaranya dengan pemberian materi yang di berikan oleh para dosen FIKA selaku narasumber dalam kegiatan tersebut. Kegiatan yang dilakukan merupakan bagian dari tridharma perguruan tinggi yaitu pengabdian kepada masyarakat atau PKM.
Konteks Teknologi terhadap Aktivitas Bisnis melalui Penggunaan E-Bisnis pada UMKM Abdurrahman Rahim Thaha; Setyo Kuncoro
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Vol 8 No 4 (2022): Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.479 KB) | DOI: 10.35326/pencerah.v8i4.2782

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh konteks teknologi terhadap aktivitas bisnis melalui penggunaan e-bisnis di Usaha, Mikro, Kecil, dan Menengah (UMKM). Aktivitas bisnis UMKM pada penelitian ini meliputi aktivitas logistik, produksi, pemasaran, dan pelayanan. Penelitian ini menggunakan pendekatan kuantitatif dengan responden berjumlah 145 UMKM yang menggunakan e-bisnis untuk kepentingan bisnisnya di kota Bandung. Analisis yang digunakan pada penelitian adalah Partial Least Square - Structural Equation Modelling (PLS-SEM) untuk menguji model dan hipotesis. Hasil penelitian menjabarkan konteks teknologi berpengaruh siginifkan terhadap penggunaan e-bisnis dan aktivitas bisnis UMKM. Penggunaan e-bisnis pada UMKM juga memiliki pengaruh signifikan pada aktivitas bisnis terutama pemasaran dan pelayanan. Hasil penelitian ini memberikan kontribusi pada literatur peningkatan penggunaan e-bisnis pada UMKM dan pemahaman pentingnya konteks teknologi dalam penggunaan e-bisnis sehingga produktivitas aktivitas UMKM lebih baik.
Sentiment Analysis of University Libraries during the Covid-19 Pandemic in Indonesia Abdurrahman Rahim Thaha
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 2 No. 5 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.637 KB) | DOI: 10.35877/454RI.daengku1215

Abstract

The purpose of this study was to analyze the sentiments of university library visitors during the pandemic. Data collection techniques using web scraping techniques using a data scraper application. The data is taken from Google reviews as many as 261 reviews from ten universities in Indonesia. Data analysis technique using Vader method for sentiment analysis and Ekman method for classification of emotional sentiment. The results of the sentiment analysis in this study show that visitor satisfaction is quite high at the university library during the pandemic. Positive sentiment in the university library is 80.8% and the classification of emotional sentiment is dominated by joy as much as 71.6% compared to other sentiments such as negative, fear, and sadness. These results indicate that visits to the university library can still be carried out well even though there are many limitations in activities in the library because of the pandemic.
Quality Improvement on SMEs: Trend and Visualization with Bibliometric Analysis Abdurrahman Rahim Thaha
JINAV: Journal of Information and Visualization Vol. 3 No. 2 (2022)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.jinav1407

Abstract

The purpose of this study is to discover the mapping and research trends of quality improvement in Small and Medium-sized Enterprises (SMEs) that Scopus index. A bibliometric analysis was conducted in this study from 1992 to mid-2022. The keywords quality improvement and SMEs are used in the title, abstract, and keywords for further filtering and screening manually. The analysis results yielded 114 relevant articles with the peak publications in 2019. India became the country with the highest quantity of publications, and the United Kingdom became the country with the most citations. Three cluster topics formed: SMEs' adaptation to consumer desires with quality processes and products, companies' challenges in accommodating the market without sacrificing product quality, and impact quality management to improve community outcomes with standardization. This paper provides an updated overview of research related to quality improvement and SMEs.
Financial literacy, digital transformation adoption, and their significance to the MSMEs performance in Bandung city Dwi Rahmawati; Abdurrahman Rahim Thaha; Agus Priyanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 1 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i1.20702

Abstract

Financial and digital literacy has been recognized as a crucial information resource for financial decision-making, but the impact of MSME’s financial and digital literacy on sustainability has received little attention. This study intends to examine the growth of MSME’s financial knowledge and technology adoption-related obstacles. A solid business foundation, which is sorely needed, can be created by training MSMEs about financial and digital literacy in a systematic, integrated, and sustainable way. This study is quantitative research considering it employs descriptive statistical analysis of numerical data, especially the partial least square method, to examine the impact of financial and digital literacy on the performance of MSMEs. The 237 respondents in Bandung who participated in a self-administered survey were used to get the data during the third quarter of 2022. The study proved that the performance of entrepreneurs was statistically influenced by financial literacy and digital transformation adoption. Comparing the two major attributes, digital transformation has a higher score in impacting the MSME’s performance. Bandung is one of the key pillars of the local economy, especially MSMEs where performance is affected majorly by digital transformation adoption. Literasi keuangan dan digital telah diakui sebagai sumber informasi penting untuk pengambilan keputusan keuangan, tetapi dampak literasi keuangan dan digital UMKM terhadap keberlanjutan kurang mendapat perhatian. Penelitian ini bermaksud untuk mengkaji pertumbuhan pengetahuan keuangan UMKM dan hambatan terkait adopsi teknologi. Fondasi bisnis yang kokoh, yang sangat dibutuhkan, dapat diciptakan dengan melatih UMKM tentang literasi keuangan dan digital secara sistematis, terintegrasi, dan berkelanjutan. Penelitian ini merupakan penelitian kuantitatif mengingat menggunakan analisis statistik deskriptif data numerik, khususnya metode Partial Least Square, untuk mengkaji dampak literasi keuangan dan digital terhadap kinerja UMKM. Ke-237 responden di Bandung yang mengikuti survei swakelola digunakan untuk mendapatkan data selama kuartal III-2022. Studi ini membuktikan bahwa kinerja wirausahawan secara statistik dipengaruhi oleh literasi keuangan dan adopsi transformasi digital. Membandingkan dua atribut utama, transformasi digital memiliki skor yang lebih tinggi dalam mempengaruhi kinerja UMKM. Bandung merupakan salah satu pilar utama perekonomian lokal, khususnya UMKM dimana kinerjanya sangat dipengaruhi oleh adopsi transformasi digital.