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Megasari, Aisyah Darti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Financial Literacy on Impulsive Buying Behavior in Y Generation Anisa, Nur Aini; Arifin, Syamsul; Setyowati, Lis; Hidayah, Nur; Megasari, Aisyah Darti
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.621 KB) | DOI: 10.35877/454RI.qems80

Abstract

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.
The Effect of Consumption On The Society Welfare In Sampang District Arifin, Syamsul; Anisa, Nur Aini; Siswohadi, Siswohadi; Megasari, Aisyah Darti; Darim, Abu
Quantitative Economics and Management Studies Vol. 1 No. 2 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.891 KB) | DOI: 10.35877/454RI.qems88

Abstract

Welfare is one of the most important aspects of maintaining and fostering social and economic stability because it is necessary to minimize social jealousy in society. This study aims to analyze the effect of economic consumption on the welfare of the society in Sampang district. This research uses quantitative approach. This research conducted in Sampang District by using time series data and this research is analyzed by using linear regression technique. According to the result of research indicate that consumption has significant positive effect on the welfare of the society in Sampang district. Based on the results of research that has been conducted, consumption significantly influences the welfare of the society in Sampang district.
Co-Authors Anisa, Nur Aini Darim, Abu Eka Intan Kumala Putri Nur Hidayah Setyowati, Lis Siswohadi, Siswohadi