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All Journal Academic Journal of Da'wa and Communication
Raqib, Muhammad
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Religion Arts Humanities Social Sciences

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PENGARUH PROGRAM UNDIAN BERHADIAH UMRAH DAN CITRA MEREK TERHADAP MINAT BELI DI ASSALAAM HYPERMARKET KARTASURA Tri Aryanto, Ardi Wahyu; Raqib, Muhammad
Academic Journal of Da'wa and Communication Vol 1, No 2 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v1i2.2747

Abstract

This study aims to analyze the effect of the Umrah prize lottery program and brand image toward buying interest in Assalaam Hypermarket Kartasura. The dependent variable in this study is buying interest. Meanwhile, the independent variables are the Umrah prize lottery and brand image. The population in this study included the entire population of the Kartasura sub-district as many as 109,549. The sample was selected by using the accidental sampling method and the Slovin formula with an error rate of 10% and obtained 100 respondents. This study was a quantitative study using multiple linear regression as an analysis technique. The results show that the Umrah prize lottery affects buying interest. Furthermore, brand image affects buying interest. And finally, the Umrah prize lottery and brand image affect buying interest.
Co-Authors Tri Aryanto, Ardi Wahyu