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All Journal MANAJERIAL International Journal of Applied Business and International Management Journal of International Conference Proceedings
Addinna, Dian
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH DAN EMOTIONAL VALUE TERHADAP BRAND TRUST STUDI PADA PENGGUNA SKIN CARE NATURE REPUBLIC Addinna, Dian; Rufaidah, Popy
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i1.40355

Abstract

 The aim of this research is to analyze the influence of electronic word of mouth and emotional value on brand trust by nature republic skin care users. The formulation of the problem in this study is: a) how the influence of electronic word of mouth on brand trust; b) how emotional value affects brand trust; This research is descriptive and qualitative. Survey techniques in collecting data using questionnaires with measurements using the likert scale. The number of samples used was 130 respondents with purposive sampling. The analysis method used in this study was carried out using the Structural Equation Modeling (SEM) method with Lisrel 8.70 software and to conduct a construct validity and reliability test with SPSS. The results showed that the electronic word of mouth variable had no significant effect on the brand trust of skin care nature republic users. Emotional value variable had a significant effect on brand trust users of nature republic skin care. Tujuan penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth dan emotional value terhadap kepercayaan merek yang dirasakan oleh pengguna skincare nature republic. Rumusan masalah pada penelitian ini adalah: a) bagaimana pengaruh electronic word of mouth terhadap kepercayaan merek; b) bagaimana pengaruh emotional value terhadap kepercayaan merek; Penelitian ini bersifat deskriptif dan kualitatif. Teknik survei dalam pengumpulan datanya dengan menggunakan kuesioner dengan pengukurannya menggunakan skala likert. Teknik pengumpulan data yang digunakan adalah purposive sampling. Jumlah sampel yang digunakan sebanyak 130 responden. Metode analisis yang digunakan pada penelitian ini dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) dengan software Lisrel 8.70 serta untuk melakukan uji validitas dan reliabilitas konstruk dilakukan dengan SPSS. Hasil penelitian menunjukkan bahwa variabel electronic word of mouth tidak berpengaruh signifikan terhadap brand trust pengguna skin care nature republic. Variabel emotional value berpengaruh signifikan terhadap brand trust pengguna skin care nature republic.  
BUILDING BUSINESS ADVANTAGE THROUGH CORE COMPETENCY: CASE STUDY PT. JAPFA COMFEED INDONESIA, Tbk. Dian Addinna; Andreas Recki Prasetyo; Popy Rufaidah
International Journal of Applied Business and International Management (IJABIM) Vol 3, No 1 (2018): IJABIM VOL 3 NO. 1
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.354 KB) | DOI: 10.32535/ijabim.v3i1.74

Abstract

The purpose of this paper is to explore the business advantages of a company engaged in the field of food through its core competency. This paper provides results of core competency analysis of PT. Japfa Comfeed Indonesia, Tbk (JPFA). The research method used a case study that serves to express information in factual, structure, and accurate about the object study. This paper used the information and data obtained from Annual Report of JPFA and related records. This paper identifies a number of core competency factors based on finance performance analysis, business function analysis, and internal analysis & external factor summary (IFAS and EFAS). The based concept of the core competency refers to model that consists of capability, competence, and resource. The results of this paper show the core competency of JPFA in the capability of the company is able to produce products with good quality. In competence, the company is a market leader in its field by being able to dominate the market for animal feed products and DOC, synergy and efficiency in marketing product supported by the distribution network spread throughout Indonesia, and biosecurity such as isolation, fumigation, and farm management to guarantee quality of the product. In the resource, the company has professional and competent human resources. This paper provided managerial impact to company to maintain and develop business profits through its core competency.
BUILDING BUSINESS ADVANTAGE THROUGH CORE COMPETENCY: CASE STUDY PT. JAPFA COMFEED INDONESIA, Tbk. Dian Addinna; Andreas Recki Prasetyo; Popy Rufaidah
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (15.019 KB) | DOI: 10.32535/jicp.v1i1.216

Abstract

The purpose of this paper is to discuss the business advantages of a company engaged in the field of food through its core competency. This paper provides results of core competency analysis of PT. JapfaComfeed Indonesia, Tbk (JPFA). The research method used a case study that serves to express information in factual, structure, and accurate about the object study. The case study method used because it can improve the knowledge of what is already known through previous research. This paper used the information and data obtained from Annual Report JPFA 2016 and related records. This paper identifies a number of core competency factors based on finance performance analysis, business function analysis, and internal analysis & external factor summary (IFAS and EFAS). The based concept of the core competency refers to the Ljungquist (2007) model consists of capability, competence, and resource.The results of this paper show the core competency of JPFAin the capability of the company is able to produce products with good quality. In competence, the company is a market leader in its field by being able to dominate the market for animal feed products and DOC, synergy and efficiency in marketing product supported by the distribution network spread throughout Indonesia, and biosecurity such as isolation, fumigation, and farm management to guarantee quality of the product. In the resource, the company has professional and competent human resources. This paper provided managerial impact to company to maintain and develop business profits through its core competency. Keywords: Core Competency, PT. JapfaComfeed Indonesia, Tbk
Co-Authors Andreas Recki Prasetyo Popy Rufaidah Popy Rufaidah