Claim Missing Document
Check
Articles

Found 2 Documents
Search

Patterns Of Religious Communication To Strengthen Brotherhood In Samura Village, Kecamatan Kabanjahe, Kabupaten Karo Apulina, Silvi Suci; Azhar, Anang Anas; Zuhriah
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022)
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The focus of the problem in this study is how the pattern of community communication in strengthening brotherhood in Samura Village, Kabanjahe District, Karo Regency. This study aims to determine how the communication patterns and communication strategies in strengthening the brotherhood among religious believers in Samura Village, Kabanjahe District, Karo Regency. The theories used in this research are communication, interpersonal communication, intercultural communication, communication patterns, and symbolic interaction theory. The research method used in this study is a qualitative descriptive research method. The subjects of this study were eight main informants and one additional informant consisting of two religious leaders, one village government, four general public and one additional informant. The technique of determining informants in this study used the snowball technique. The data analysis technique used is data presentation and conclusion drawing. This study shows that the relationship between religious believers in Samura Village, Kabanjahe District, Karo Regency has a harmonious relationship, whether it is Muslim or Christian. Communication patterns used are interactional patterns or reciprocal relationships in communicating. The strategy used to strengthen the brotherhood is that the community attends the events held, immediately resolves problems, participates in social activities in the village, often conducts interpersonal communication, speaks in a relaxed language, and instills tolerance in oneself.
Image Representation Of Men In Tokopedia X BTS Advertising: Indonesian Shopping Time Herrawati, Sri; Ritonga, Muhammad Husni; Zuhriah
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022)
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is entitled "The Representation of Male Image in Tokopedia X BTS Advertisement: Indonesian Shopping Time". The purpose of this study is to find out how the meaning of denotation and connotation contained in the advertisement and how the meaning of the image of men in the advertisement of Tokopedia X BTS: Indonesian Shopping Time is. The theory used in this research is Representation Theory. The object of this research is Tokopedia's video advertisement. This study uses Roland Barthes' semiotic analysis method in which researchers can better understand the meaning of denotation, connotation, and the meaning of male images in Tokopedia advertisements through expressions, body language, clothing, and taking pictures from the Tokopedia advertising model. The findings from the research that has been done regarding the image of men in Tokopedia advertisements are that men are depicted with clean white faces, tall, and graceful. The end of the 1900s to the 2000s a new term emerged, namely the new masculinity. With this, it presents a unique and interesting blend that can open the world's eyes to the stereotypes about the masculine imagination that have been formed for a long time. Where men used to emphasize muscle, power, and disorganized style. Compared to today's men like Tokopedia's advertising models, the image displayed is friendly, stylish, unrelated to violence, and sensitive to the feelings around them.