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All Journal Lembaran Ilmu Kependidikan Varia Humanika
Nugraha, Lintang Hakim
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Education Social Sciences

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Pengembangan Web Persatuan Pedalangan Indonesia (Pepadi) Jawa Tengah sebagai Upaya Promosi Seni Tradisi Zustiyantoro, Dhoni; Putro, Rochsid Tri Hanggoro; Nugraha, Lintang Hakim
Varia Humanika Vol 2 No 1 (2021): Article In Press
Publisher : Fakultas Bahasa dan Seni, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/vh.v2i1.42549

Abstract

Persatuan Pedalangan Indonesia (Pepadi) Jawa Tengah merupakan salah satu organisasi seni tradisi yang aktif menyelenggarakan pelbagai kegiatan kesenian. Pepadi Jateng pernah memiliki website pada awal pembentukan organisasi ini. Namun, web tersebut kemudian tidak terurus dan domain-nya mati karena tidak ada yang mengurus. Oleh karena itu Pepadi Jawa Tengah perlu membuat website kembali sebagai sarana promosi seni tradisi. Website dibuat dengan menggunakan desain penelitian dan pengembangan (R&D) yang dikembangkan oleh Borg dan Gall (2003) dan dimodifikasi menjadi lima tahap yakni (1) desain produk, (2) validasi produk, (3) revisi produk, (4) implementasi produk, dan (5) umpan balik stakeholder. Pengabdian menghasilkan pembuatan website Pepadi Jateng. Sejumlah pengurus kini juga telah memiliki bekal awal untuk menulis rilis dan berita terkait agenda kegiatan yang akan dan telah berlangsung.
The Effects of Advertising on Facebook on Admission Interests in Higher Education Surahmat, Surahmat; Putro, Rochid Tri Hanggoro; Nugraha, Lintang Hakim
Lembaran Ilmu Kependidikan Vol 49, No 2 (2020): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lik.v49i2.23879

Abstract

This research was conducted to examine the effects of advertising on Facebook to increase admission interest in higher education, particularly Universitas Negeri Semarang. Using the experimental research method, the researchers posted two advertisements with different formats at different times on Facebook to measure the engagement score and its effects on student admission. Research results showed that each of the ads performed differently according to their formats. Image-based ad had a greater engagement score of 0.0065 compared to video-based ad which had only 0.0017. Both image-based and video-based ads attracted more female users than male users. The ads also showed a possitive effects on increasing visits to the registration site of Universitas Negeri Semarang (penerimaan.unnes.ac.id). There was no reliable evidence, however, that could show the direct effectiveness of advertising on Facebook to increase university admission. That said, further research is needed to fully answer this research question.
The Effects of Advertising on Facebook on Admission Interests in Higher Education Surahmat, Surahmat; Putro, Rochid Tri Hanggoro; Nugraha, Lintang Hakim
Lembaran Ilmu Kependidikan Vol 49, No 2 (2020): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lik.v49i2.23879

Abstract

This research was conducted to examine the effects of advertising on Facebook to increase admission interest in higher education, particularly Universitas Negeri Semarang. Using the experimental research method, the researchers posted two advertisements with different formats at different times on Facebook to measure the engagement score and its effects on student admission. Research results showed that each of the ads performed differently according to their formats. Image-based ad had a greater engagement score of 0.0065 compared to video-based ad which had only 0.0017. Both image-based and video-based ads attracted more female users than male users. The ads also showed a possitive effects on increasing visits to the registration site of Universitas Negeri Semarang (penerimaan.unnes.ac.id). There was no reliable evidence, however, that could show the direct effectiveness of advertising on Facebook to increase university admission. That said, further research is needed to fully answer this research question.
Co-Authors Putro, Rochid Tri Hanggoro Putro, Rochsid Tri Hanggoro Surahmat Surahmat, Surahmat Zustiyantoro, Dhoni