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Movie Induced Tourism in the Young Millennials Tourist Segment Ananda, Ayu; Nugraha, Azizah Salsabila; Fujianti, Annisa Rachmah; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Sustainable Tourism Development from Rural and Technology Perspective
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.663 KB) | DOI: 10.35313/jtos.v1i1.1


This research is motivated by the considerable potential and market share of millennials as a tourism target market. The promotion strategy of a tourist destination is carried out through innovative media, one of which is through movie media or empirically known as the concept of Movie Induced Tourism. This research was conducted to determine the effect of movies on millennial tourist visits, applying descriptive quantitative research methods. Questionnaires were used as data collection techniques to obtain primary data and through journals and e-book to get secondary data. SEM-PLS has been applied to measure relationships between variables and research models. The results of this study are that movies attributes can have a significant positive effect on personal connections and AIDA Model.
Tourists Interest in Camping as an Alternative Tourism Activity During COVID-19 Pandemic: The AIDA Model Application Ananda, Ayu; Novianti, Syifaa
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): The Challenges of Tourism Sustainability During The Pandemic
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.355 KB) | DOI: 10.35313/jtos.v1i2.17


Since the coronavirus pandemic hit Indonesia, tourists have become more careful when doing tourist activities. Natural or outdoor tourist destinations are assumed as safe and preferable destinations because they have the lowest risk of coronavirus transmission. One of the activities that can be done in natural or outdoor tourist destinations is camping. Using the AIDA (Attention, Interest, Desire, and Action) Model, this research was conducted to determine how much tourists are interested in camping, especially in South Bandung, West Java, Indonesia, as it has many natural tourist destinations with camping areas. This study uses a quantitative descriptive method, frequency analysis techniques, and scoring analysis. Samples were taken using a stratified random sampling technique to 111 respondents. Respondents are tourists who know or have visited one of the three natural tourist destinations in South Bandung, used as samples, namely Mount Puntang, Ranca Upas, and Rancabali. The results show that tourists are quite interested in camping as an alternative tourism activity during the coronavirus pandemic. However, they have some limitations or prerequisites in visiting the camping area during these uncertain times.