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All Journal JPPHK (Jurnal Pendidikan Politik, Hukum Dan Kewarganegaraan) Jurnal Tadbir Peradaban Ar-Rihlah : Jurnal Keuangan dan Perbankan Syariah
Yudih, Dadang
Universitas Suryakancana
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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Journal : Jurnal Tadbir Peradaban

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Pengaruh Lokasi dan Harga terhadap Keputusan Pembelian di Farmers di Wilayah Cianjur, Jawa Barat Nurjaya Nurjaya; Rahmat Taufiq Dwi Jatmika; Uus Ahmad Husaeni; Dadang Yudih
Jurnal Tadbir Peradaban Vol. 1 No. 2 (2021): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.881 KB) | DOI: 10.55182/jtp.v1i2.42

Abstract

This study aims to determine the effect of location and price on purchasing decisions at Farmers in the Cianjur Region, West Java. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that location has a significant effect on purchasing decisions by 46.1%, hypothesis testing is obtained t count > t table or (8.959 > 1.986). Price has a significant effect on purchasing decisions by 36.5%, hypothesis testing is obtained t count > t table or (7.343 > 1.986). Location and price simultaneously have a significant effect on purchasing decisions with the regression equation Y = 12,541 + 0,425X1 + 0,424X2 and the contribution of influence is 55.5%, hypothesis testing is obtained F count > F table or (57.897 > 2,700).
Co-Authors Cahya Muthia Sharah Dina Indriyani Mia Siti Rahmiati Mira Nursamsiah Nurjaya Nurjaya Rahmat Taufiq Dwi Jatmika Suryana Suryana Uus Ahmad Husaeni