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All Journal Prosiding Universitas PGRI Palembang BISNIS: Jurnal Bisnis dan Manajemen Islam GeoEco Register Journal Jurnal Ilmu Kesehatan Jurnal Informasi Kesehatan Indonesia (JIKI) JURNAL SWARNABHUMI EDUPEDIA JURNAL ILKES (Jurnal Ilmu Kesehatan) JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Conference on Research and Community Services Journal of Applied Management and Business E-JRM The International Journal of Tropical Veterinary and Biomedical Research Jurnal Ilmiah Agroust SPIKESNAS
Siti Asiyah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Kepercayaan Merek, Promosi Dankepuasan Konsumen Terhadap Keputusan Pembelian Sepeda Motor Honda (Studi Kasus Pada Mahasiswa Manajemen Universitas Islam Malang Angkatan 2018) Muhammad Risky Syahdillah; Siti Asiyah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze, describe and determine the effect of brand trust, promotion and consumer satisfaction on purchasing decisions for Honda motorcycles, a case study on undergraduate students of Management Faculty of Economics and Business class of 2018 Islamic University of Malang. This type of research uses explanatory research using a quantitative approach and data collection techniques used in this study are questionnaire data and use statistics as an analysis technique. In this study, the sample used is 106 students who will be the object of research. In this study the number of population is not known with certainty so that in determining the number of samples using the formula from Malhotra. Where according to Asnawi and Masyhuri (2011:143) the Malhotra formula sets the number of samples or populations that are not counted at least 4 or 5 x the number of indicators used in this study. The number of variables set is 4 variables, which are 3 independent variables and 1 dependent variable. From the number of variables obtained a total of 15 indicators. Then the calculation of the number of samples required are: 15 x 5 = 75 samples. In this study using a porposive sampling technique. Where the results of this study indicate that brand trust, promotion and purchasing decisions simultaneously and significantly affect the satisfaction of purchasing decisions for Honda motorcycles, brand trust has a significant effect on purchasing decisions on Honda motorcycles, promotion has no significant effect on customer satisfaction on brand motorcycles. Honda, and consumer satisfaction has no significant effect on customer satisfaction on Honda motorcycles. Keywords: Brand Trust, Promotion And Consumer Satisfaction And Purchase Decisions
PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN MEMINJAM DANA ONLINE (Studi Kasus Pada Mahasiswa di Universitas Islam Malang) Devi Nabila Wahyu Dwi Wulandari; M Hufron; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research aims to identify and analyze the quality of services consisting of (physical evidence, reliability, responsiveness, assurance, empathy) to the decision to borrow online funds on Kredivo both simultaneously and partially, and to know which variables are the most dominant. This study uses quantitative research types. The population in this research is a user of the online funds loan service Kredivo. Samples taken as many as 100 respondents. The sampling technique used is non probability sampling. Data was analyzed using multiple linear regression analyses treated with SPSS 16.0 software. The data collection method is a questionnaire. The results of the study showed that the quality of service consisting of (physical evidence, reliability, responsiveness, assurance, empathy) was simultaneously and partially influential in the consumer's decision to borrow online funds on Kredivo, and the dominant influential variable physical evidence of consumer decision-making online funds on Kredivo, while the reliability of significant negative influence on consumer decisions was made online funds on Kredivo.Keywords: quality of service, online loan funds
Pengaruh Kinerja Keuangan, Ukuran Perusahaan Dan Keputusan Investasi Terhadap Nilai Perusahaan Pada Perusahaan Food And Beverage Yang Terdaftar Di Bei Periode 2016-2018 Salsalbila Junita Sari; Nur Hidayati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 06 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe  purpose  of  this  research was  to  find  out  how  the Financial Performance, Firm Size And Investment Decision has an effect on the Firm Value.  Type of this Research is explanatory research. The  population  in  this  research  is  Company of  Food and Beverages listed on the Indonesia Stock Exchange (IDX) period of 2016-2018. The sample in this study  is  9 companies which  uses  purposive  sampling  technique.  The  method  of  research   is multiple linear regression analysis because this research have more than one variabel. Based on The result That Financial Performance, Firm Size And Investment Decision has an effect on the Firm Value. Financial performance has not a significant affect on Firm Value, Firm Size has a significant and negative affect on Firm Value, and Investment decision has not a significant affect on Firm Value.Keyword: Financial Performance, Firm Size, Investment And Firm Value
Pengaruh Harga, Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Pada Pengguna SmartPhone Realme di Kota Probolinggo) Riski Bagus Satria; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to see the effect of price, brand image and brand trust on consumer loyalty for Realme Smartphone products in the city of probolinggo.The type of research used this time is explanatory research, with population of 152 consumer data obtained from Realme outlets throughout the city of Probolinggo. The technique used in sampling is probability sampling, with the number of respondents obtained as many as 110 people.The results of thie research indicate there is a significant positive effect carried out by the variables of price, brand image, and brand trust on consumer loyalty of the Realme smartphone products.  Keywords: Loyalty, Price, Brand Image, Brand Trust
Pengaruh Motivasi Kerja, Budaya Organisasi, Dan Kualitas Kehidupan Kerja Terhadap Kinerja Karyawan (Studi Pada Dinas Perumahan Dan Kawasan Permukiman (Disperkim) Kab.Bondowoso) Farah Nauliana; Siti Asiyah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 17 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of work motivation, organizational culture, and quality of work life on employee performance (study at the Department of Housing and Settlement Areas (DISPERKIM) Bondowoso Regency). the population in this study were employees who were registered as civil servants at the Bondowoso Regency Housing and Settlement Area (DISPERKIM). The analysis technique used is multiple linear regression analysis. based on the results of the study showed that motivation, organizational culture, and quality of work life simultaneously had a positive and significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Work motivation has no significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Organizational culture has a significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Quality of work life has a significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. keywords: work motivation, organizational culture, quality of work life, employee performance
Pengaruh Strategi Integrated Marketing Communication Dan Peran Brand Ambassador Terhadap Brand Awareness Di Masa Pandemi Covid’19 Pada UD. Banana Lava Dan Frozen Food Banyuwangi Ni’matul Magfiroh; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This Study Aims To Examine And Explain The Effect Of Strategy Integrated Marketing Commnucation And The Role Of Brand Ambassador On Brand Awareness During The Pandemic Covid’19 At UD. Banana Lava And Frozen Food Banyuwangi. This Research Is An Associative Type With A Quantitative Approach. The Method Used Is Multiple Linear Regression. The Sampling Technique Of This Reseach Is Using Purposive Sampling Tehnique Used The Formula From Ferdinan With The Calculation Results Of 65 Samples. To Solve The Problem In This Study Using SPSS Assistance With Validity Test, Reliability Test, Normality Test, Multiple Linear Regression Analysis, Multicollinearity Test, Heteroscedasticity Test, F Test, And T Test. The Results Showed That Simultaneously The Variables Of Integrated Marketing Communication And Brand Ambassador Significant Positive Effect On Brand Awareness. And There Is A Partial Influence Between The Variables Of Integrated Marketing Communication And Brand Ambassador For Brand Awareness. Keywords : Integrated Marketing Communication,Brand Ambassador,Brand Awareness  
Pengaruh Iklim Organisasi, Karakteristik Individu Dan Budaya Organisasi Terhadap Kinerja Karyawan Pada Koperasi Unit Desa (KUD) Pakis Malang Maulidatul Karomah; Siti Asiyah; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of organizational climate, individual characteristics and organizational culture on employee performance at the Koperasi Unit Desa Pakis Malang. The sample used in this study were 33 employees of the Koperasi Unit Desa using the saturated sampling technique. The data analysis method used in this research is quantitative data analysis using descriptive statistical analysis and inferential statistics. The analysis used includes instrument testing, normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination using SPSS assistance.The results of this study indicate that simultaneously there is a significant influence between organizational climate, individual characteristics and organizational culture on employee performance at the Koperasi Unit Desa Pakis Malang. Meanwhile, partially it shows that the variables of organizational climate, individual characteristics and organizational culture have a significant effect on the performance of the employees of the Koperasi Unit Desa Pakis Malang. Keywords: Organizational Climate, Individual Characteristics and Organizational Culture on Employee Performance
Pengaruh Online Customer Rating, Diskon, Dan Review Service Menu Terhadap Keputusan Pembelian Shopeefood (Studi Kasus Mahasiswa FEB Manajemen Angkatan 2019 Universitas Islam Malang) Elisyafa Maulidyna; Siti Asiyah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and analyze the relationship between online customer ratings, discounts, and review service menus on purchasing decisions on Shopeefood. This research used a study on 2019 FEB management students where the data was obtained by distributing questionnaires via g-form to 2019 FEB management students who were selected by purposive sampling. Determining the number of samples in this study used the Malhotra formula and the results obtained were 60 respondents. The analytical method used in this research is instrument test (validity test, reliability test), normality test, classical assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (F test and t test), coefficient of determination test. (Adjusted R2) data processing using the IBM SPSS 25 program. The results of this study indicate that online customer ratings, discounts, and service reviews simultaneously influence purchasing decisions. online customer rating partially has a positive but not significant effect on purchasing decisions, discounts partially has a positive but not significant effect on purchasing decisions, review service menu partially has a significant effect on purchasing decisions.  Keywords: Online Customer Rating, Discount, And Service Menu Review, Purchase Decision
Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Loyalitas Konsumen Pada Pengguna Smartphone Xiaomi Di Kecamatan Garum Kabupaten Blitar Dimas Bavi Romadhon; Siti Asiyah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract   This study aims to determine the effect of Price, Promotion and Product Quality on Consumer Loyalty on Xiaomi smartphone users in Garum District, Blitar Regency. The population used in this study is an unknown number of Xiaomi smartphone users. The sample consists of 107 samples of respondents. The method of data collection in this study used the distribution of questionnaires. The analytical method used is multiple linear regression analysis and processing using SPSS 22. The results of this study simultaneously show that Price, Promotion and Product Quality have a positive and simultaneous effect on Consumer Loyalty. Partially, Price and Promotion have no effect on Consumer Loyalty, while Product Quality has a significant effect on Consumer Loyalty. Keywords: Price, Promotion, Product Quality, Consumer Loyalty.
Pengaruh Product Quality, Price Dan E-Promotion Terhadap Keputusan Pembelian Di Tokopedia (Studi Kasus Pada mahasiswa FEB UNISMA Angkatan 2018) Salsa Nadia Fortunada Rofiqoh; Siti Asiyah; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The studied aiming to be determining serviced qualitied, producted qualitied and promotional mixing on purchased decisioning for Waroeng Om products, Malang College. Goods quality can attract customer's special interest. In order to face the competition, a company implements a marketing strategy for the goods produced. In a position to try to increase competition for similar goods and the behavior of customers who prefer new variants of goods issued by competitor issuers for satisfaction, more benefits & curiosity (Purwita, 2019). The company must also show that product quality must be in Barangsi because as well as growing the reputation quality of the issuer, it will increase so that the issuer gets a good reputation in the eyes of customers. On the other hand, customers will always remember by definition the quality of the goods is good, even customers will decide to buy the same goods again. In deciding a transaction, one of the factors that will be reviewed by the customer is price. Award Determination Strategy is a fundamental function that must be carried out by a company in responding to the market. Awards are also by definition one of the points taken into consideration by customers in determining transaction policies on goods (Kotler, 2005:18). Where the award is the amount of money that the customer must give fish in order to obtain or use an item or service. In addition, awards will be an important consideration for customers in deciding their transactions, customers will compare the goods awards of their choice, then whether such awards are appropriate or not with the value of the goods and the amount of money that must be spent, so of course, customers choose other customer awards (awards). Keywords: Purchase Decision, Service Quality, Product Quality, Promotional mix
Co-Authors A. Rizky Akbar Maulana Zain Abdul Kodir Djaelani Adam Fahrudin Afi Rachmat Slamet Afi Rahmat Slamet AGUS SETIAWAN Ahmad Alvin Febryansyah Ahmad Rifqi Mubarok Ainul Mufarichah Alawiyah Alawiyah Aleria Irma Hatneny Alfian Budi Primanto Alun Dwi Septiando Anak Agung Istri Sri Wiadnyani Anis Jauharotul Farida Arie Anggraini Arini Fitria Mustapita Basalamah, Muhammad Ridwan Beny Pradana Brivian Florentis Yustanta BUDI UTOMO Darnawi Darnawi DEDI CANDRA Deni Puji Hartono Dessy Wardiah Devi Nabila Wahyu Dwi Wulandari Diah E. Anggraini Didit Hendrawan Dimas Bavi Romadhon Diyah Atiek Mustikawati Dwiyani Sudaryanti Eka Nova Melinda Eko Agus Srihanto Elisyafa Maulidyna Elivia Niadianti Elizabeth D. Krismuniarti Elly L. Rustiati Eni Heldayani Enny Saswiyanti Evi Rahayu Evita Alufir Rahmat Fahrurrozi Rahman Faisol Arifin Fandi Agub Harnady Farah Nauliana Fatchur Rohman Bayhaqy Firda Sukanti Hadi Nasbey Hadi Sunaryo Helmiyatun Naimah Hendri Hermawan Adinugraha Heriyanto Heriyanto Imamiatur Rofiqoh Indah Maharany Innda Indarti Jeni Susyanti Khalikussabir, Khalikussabir Koekoeh Hardjito Laidia Himmatul Ulya Lailatul Nurul Khasanah lala asnawati Lia Dwi Pramesthie Lia Koesmetikawati Linda Andri Mustofa Liza Angeliya M Hufron M. Hufron Magvira Nurul Khoyima Maharani Oktavia Mar’atus Sa’diyah Maulidatul Karomah Mayla Faisa Rahman Mega Kusuma Putri Mifta Hayatun Mila Nia Yupitasari Moh Imron Moh. Imam Basori Mohammad Agus Solikin Mohammad Lutfi Mohammad Rizal Muhammad Fatchur Rohman Muhammad Ilham Bachraesy Muhammad Luqman Khais Muhammad Risky Syahdillah Mukhamad Mansyur N Rachma N. Rachma Nanda Rifky V. A Nanik Krismonika Ni’matul Magfiroh Novi Ana Lestari Novi Yuni Artika Nuning Nurcahyani Nur Diana Khalidah Nur Hajati NUR HIDAYATI Nur Rochman Nurhajati Nurhajati Nurul Mahyatatik Pardiman Pardiman Priyambodo Priyambodo Puspita Rahma Tristanti Radha Maudyna R Rahmad Irvan Abadi Rahmawati Rahmawati Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri Restu Millaningtyas Riski Bagus Satria Rivaldi C Lengam Rizkita Oktavirana Rohmat Rohmat Rois Arifin Rosa Widyanti Djafar Salman Ainurridho Salsa Nadia Fortunada Rofiqoh Salsalbila Junita Sari Santi Patimah Santy Irene Putri Selfi Apriliya Shafaratin Nurul Hasanah Shavira Zhulfa Eka Putri Siti Nadhiroh Siti Nur Khofifah Sonia Ismi Khaq Sulistijowati Sulistijowati Sumy Dwi Antono Sunaryo, Hadi Susmita Kuning Wangi Syarifatul Aini Syarwani Ahmad Ulis Sa’adah Umami Nuraisyah Villy Nursayidah Vita Oktavian wahyu setiaji wandi - Wayan Sukanta Widarko, Agus Widyan Violita Yekti Maryani Zaky Adib Fajari