Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal International Journal of Islamic Economics and Finance (IJIEF)
Wadi, Dudun Anugerah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Millennials Behaviour towards Digital Waqf Innovation Wadi, Dudun Anugerah; Nurzaman, Mohamad Soleh
International Journal of Islamic Economics and Finance (IJIEF) Vol 3 (2020): IJIEF Vol 3(SI), Special Issue: Islamic Social Finance and Ethics
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1023.715 KB) | DOI: 10.18196/ijief.3232

Abstract

High growth of internet and smartphone users has resulted in the emergence of various digital start-up companies. Those innovation has changed people’s habit, one of which is the online donation habit. However, waqf as a form of Islamic endowment has not been much in demand by the public. Today’s existing digital waqf platform has not succeeded in cultivating waqf in communities, specifically for Millennials which will dominate 70% Indonesia’s workforce in 2020-2030. This research aims to find Millennials determinants of waqf technology adoption using modified UTAUT2 model. To build respondent perception of waqf and innovation proposed, a short video was used since its rise as marketing tool. This research also examines video marketing effectiveness using EPIC model. Result from data analysis using PLS SEM model shows that Performance Expectancy, Effort Expectancy, and Social Influence are major determinants toward waqf technology acceptance. Video marketing is also found to be very effective as a marketing tool for digital waqf.
Millennials Behaviour towards Digital Waqf Innovation Wadi, Dudun Anugerah; Nurzaman, Mohamad Soleh
International Journal of Islamic Economics and Finance (IJIEF) Vol 3 (2020): IJIEF Vol 3(SI), Special Issue: Islamic Social Finance and Ethics
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1023.715 KB) | DOI: 10.18196/ijief.3232

Abstract

High growth of internet and smartphone users has resulted in the emergence of various digital start-up companies. Those innovation has changed people’s habit, one of which is the online donation habit. However, waqf as a form of Islamic endowment has not been much in demand by the public. Today’s existing digital waqf platform has not succeeded in cultivating waqf in communities, specifically for Millennials which will dominate 70% Indonesia’s workforce in 2020-2030. This research aims to find Millennials determinants of waqf technology adoption using modified UTAUT2 model. To build respondent perception of waqf and innovation proposed, a short video was used since its rise as marketing tool. This research also examines video marketing effectiveness using EPIC model. Result from data analysis using PLS SEM model shows that Performance Expectancy, Effort Expectancy, and Social Influence are major determinants toward waqf technology acceptance. Video marketing is also found to be very effective as a marketing tool for digital waqf.
Co-Authors Luh Putu Ratna Sundari Nurzaman, Mohamad Soleh