Claim Missing Document
Check
Articles

Found 4 Documents
Search

Keputusan Konsumen Memilih Jasa Transportasi Online Nirmala, Nirmala; Surveyandini, Mayla
Majalah Imiah Manajemen & Bisnis Vol 17 No 1 (2020): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.263 KB)

Abstract

Online transportation services are an option because they are considered capable of providing a greater customer value than other conventional transportation services. This study aims to partially analyze the significance of the influence of the factors of ease, safety and efficiency factors that influence citizen decisions in Banyumas in choosing online transportation services. The research sample amounted to 100 people based on the accidental sampling method. This study uses a multiple linear regression analysis tool. The results showed the multiple linear regression equation Y = 5,159 + 0,030X1 + 0,263X2 + 0,455X3 + e and the coefficient of determination equal to 0,368. From the F test results it was found that the value of Ftest> Ftable(21,134 > 3,09), so that the model was declared feasible. From the results of the t test obtained the second and third hypotheses were accepted, while the first hypothesis was rejected. This means that the safety and efficiency factors have a significant effect while the ease factor did not have a significant influence on the decisions of the people in Banyumas in choosing online transportation services
ANALISIS HUBUNGAN MOTIVASI INTERNAL DAN EKSTERNAL TERHADAP DISIPLIN KERJA KARYAWAN Surveyandini, Mayla; Budiono, Kaboel
Majalah Imiah Manajemen & Bisnis Vol 15 No 2 (2018): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.896 KB)

Abstract

Research titled "Analysis of Internal and External Relationships Motivation Against Employee Discipline in American English Course Purwokerto" aims to analyze the relationship between internal and external motivation to discipline employees. From the results of this study are expected to contribute positively both to the company and other parties. Use of sampling techniques for sampling saturated as the number of samples studied population is 15 people. Analysis of the data used is multiple linear regression. From the calculations, the conclusion that there is no significant positive relationship between internal and external motivation to discipline employees. This study has several limitations that only focuses on one company alone and targeted research is limited to employees in American English Course. Future research may consider any other company than in the service sector, such as electronics companies, automotive, banking, and others. Need to put together combinations of other variables that have not been included in this study
PENILAIAN KINERJA PERUSAHAAN MELALUI PENERAPAN KONSEP BALANCED SCORECARD Surveyandini, Mayla; Achadi, Ady
Majalah Imiah Manajemen & Bisnis Vol 17 No 2 (2020): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (892.621 KB)

Abstract

The study with the title "Corporate Performance Assessment Through the Application of the Balanced Scorecard Concept" aims to assess company performance through the concept of balanced scorecard, which includes all four perspectives which are viewed from a financial perspective, consumer / customer perspective, internal business process perspective and learning and growth perspective. The results of this study are expected to make a positive contribution to both the company and other parties. The samples used are employees and teaching staff in the American English Course environment and the sampling technique uses simple random sampling method. Assessment from a financial perspective uses 3 (three) ratios, i.e. liquidity ratios consisting of current ratio and quick ratio. The solvency ratio consists of debt ratio and debt to equity ratio and profitability ratio consists of return on assets and return on equity. For the consumer / customer perspective using the customer profitability ratio. Internal business perspective uses the ratio of administrative expense to total revenue. While the growth and learning perspective uses benchmarks for employee productivity, employee training and employee satisfaction. For employee satisfaction variables using data validity and reliability testing, where the results indicate the instrument items are valid and reliable statements
The Results of the SWOT Analysis Approach in Formulating Company Strategy at the American English Course Purwokerto Surveyandini, Mayla
ProBisnis : Jurnal Manajemen Vol. 13 No. 1 (2022): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is entitled "The results of the SWOT analysis approach in formulating company strategy at the american english course purwokerto". The purpose of this study is to determine and measure the company's strengths (Strength), company weaknesses (Weakness), analyze opportunities (Opportunities) and threats (Threats) at the American English Course Purwokerto. This research is a descriptive qualitative research by collecting information about research subjects and the behavior of research subjects in a certain period. Data processing is carried out with a SWOT analysis process as a strategy formulation tool. The SWOT analysis that has been formed is then formulated in the form of a SWOT matrix with 4 (four) strategic formulas, namely SO Strategy, WO Strategy, ST Strategy and WT Strategy. The results of the study show that the American English Course is a business engaged in services. An effective and optimal planning strategy is needed that covers all aspects from planning to marketing. Quality products, optimal services supported by the right infrastructure including promotional activities will certainly bring success to the company's progress. Customer satisfaction is the key that must be prioritized to seize market share that is increasingly growing and competitive. The findings in this study have several important implications for the company to further improve and improve strategies both in terms of planning and marketing, namely the need to improve product quality and human resources, improve service and creativity to consumers so that consumers do not move to other competitors, use technological developments as learning and promotion facilities.