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PEMBERDAYAAN PRODUKSI TAHU BAKSO DAN KETAN LUPIS, DI KELURAHAN PRENGGAN KOTA GEDE, YOGYAKARTA Juhari, Juhari; Pribadi, Ulung; Widayat, Rossi Maunofa
SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan Vol 4, No 3 (2021): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v4i3.5288

Abstract

ABSTRAKPendapatan pengusaha UMKM (Usaha Mikro Kecil Menengah) tahu bakso “Enak” dan UMKM ketan lupis mengalami penurunan pendapatan sejak pandemi covid-19. Selain itu kendala lain yang dihadapi yaitu belum adanya pemanfaatan media sosial dalam strategi pemasaran di tengah dunia digitalisasi, packaging produk yang masih sederhana sehingga kurang menarik konsumen, dan tidak adanya manajemen keuangan yang baik disaat banyaknya pendapatan dan pengeluaran produk. Dari permasalahan mitra tersebut UMY melalui program pengabdian kepada masyarakat yang disinergikan melalui Kuliah Kerja Nyata (KKN) memiliki beberapa program kegiatan untuk mengatasi permaslahan mitra. Program ini ditujukan untuk meningkatkan kualitas penjualan serta pemasaran tahu bakso “Enak” dan ketan lupis di tengah pandemi covid-19. Kedua UMKM telah diberikan sosialisasi serta pelatihan menggunakan media sosial di era digitalisasi dan untuk membantu pemilik UMKM dalam mengatasi penurunan penjualan di masa pandemi Covid-19. Tim pengabdi telah membuatkan akun media sosial, dan juga telah membuatkan logo dan pamflet yang nantinya akan disebarkan melalui media sosial agar dapat meningkatkan hasil penjualan. Serta menciptakan packaging product yang menarik sehingga menambahkan daya tarik konsumen.  Kata kunci: UMKM ; manajemen keuangan ; media sosial ; manajemen pemasaran ABSTRACTEntrepreneurs of "tahu bakso" and "ketan lupis " as Micro, Small and Medium Enterprises (“UMKM”) face obstacles, especially in the era of the covid-19 pandemic. First, they package the product in a simple way so that it does not attract the attention of consumers. Second, they have not used social media as a marketing strategy in the current digital age. Third, they do not have good financial management. As a result, their income is small and even tends to decline. The UMY Community Service Team together with KKN students have implemented programs and activities to help these small entrepreneurs. The team has trained the entrepreneur on how to package the product in an innovative way. This team has also socialized the use of social media to market products creatively. Lastly, this team has helped with how to manage finances properly. This team wants to achieve the goal, which is that small entrepreneurs can expand their marketing and increase the number of buyers, so that their income increases significantly Keywords: UMKM; financial management ; social media ; marketing management
Inisiasi Pendirian dan Pengelolaan Bank Sampah Pribadi, Ulung; Aji, Juhari Sasmito; Widayat, Rossi Maunofa
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 9, No 2 (2021): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v9i2.9725

Abstract

Environmental conservation is a shared responsibility for the government, private companies, and the community. One of the efforts to protect the environment is to pay attention to waste disposal. Household contribution to waste generation ranks first compared to other sectors. Therefore, efforts should be made to develop public awareness of waste management. The implementation of the service program aimed to build awareness and management of waste originating from household activities. The methods in the community service program were through tutorials and mentoring. The results of the program showed that the community’s more concerned and aware of the importance of waste management. The main indicator of improved community concern was the establishment of the “Kluwih Resik” Waste Bank.