Betari, Betari Suwandi
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Journal : Journal of Entrepreneurship, Management and Industry (JEMI)

Perencanaan Bisnis Naturcase Syifa, Nur Amira; Betari, Betari Suwandi; Ghina Tsuraya, Klara Ningrum; Wardani, Nira Kusuma; Deana Ismail, Tasyara; Hapsari, Karina Tiara; Juwanda, Vidella; Suwandi, Dr
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 3, No 2 (2020): April - Juni 2020
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v3i2.2044


The purposes of this analysis of business concept and functions are: 1) The business concept of Naturcase, 2) Naturcase products, 3) Market strategies for Naturcase’s products in order to be better known by the public and increase the sales. The analysis tools are: SWOT Analysis, STP Analysis, and Financial Analysis. The Business plan of Naturcase itself projects a payback period for 1 year 6 months, so it can be concluded that the business plan are profitable and feasible to run.   Keywords: Business Plan, Naturcase, SWOT Analysis, STP Analysis, Payback Period