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All Journal Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS)
Joni Dwi Pribadi
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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BIMBINGAN DAN PELATIHAN DESAIN LABEL KEMASAN PADA UKM KERUPUK DI DESA AMPELDENTO KARANGPLOSO Rena Feri Wijayanti; Lina Budiarti; Erlangga Andi S; Joni Dwi Pribadi; Shinta M Trivena
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 1 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.607 KB)

Abstract

Small businesses such as home industries have to face various obstacles to expand their product markets. One of the obstacles is the products offered are not well known to the public because there is no brand label attached to the product packaging. Seeing the importance of brand labels on a product, it is important to be able to participate in small businesses to provide additional knowledge of the function and use of brand labels in product marketing. This community service aims to provide direction about the benefits of labels to introduce products to a wider market.
BIMBINGAN DAN PELATIHAN KONTEN INSTAGRAM SEBAGAI PENERAPAN DIGITAL MARKETING PADA USAHA KECIL DI USAHA KERIPIK BAROKAH KOTA BATU Rena Feri Wijayanti; Lina Budiarti; Tri Yulistyawati Evelina; Joni Dwi Pribadi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.187

Abstract

This activity aims to guide small businesses, especially Keripik Barokah in Batu City. By completing this activity, Keripik Barokah can take advantage and maximize the Instagram platform by presenting content related to the Keripik Barokah or content that is closely related to any information about Keripik Barokah. Through Content uploaded to Instagram, it will provide awareness about products from Barokah Chips and encourage consumers to purchase products in the Batu City area and other cities. The approach used by providing guidance step by step from the first by creating an official Instagram business account from Keripik Barokah, namely @barokahchips_batu, and provides the next step about various examples of creating contents that are possible to be uploaded on a business account. In addition, to maximize the analysis of the use of business Instagram, an explanation of the benefits of Instagram Insight is also given to see the response of account visitors so they can keep up with the increasingly rapid development of digital marketing nowadays.
Co-Authors Erlangga Andi S F, Feliatra Lina Budiarti Rena Feri Wijayanti Shinta M Trivena Tri Yulistyawati Evelina